Diffusion of two brands in competition: cross-brand effect
Social and Information Networks
2015-06-19 v1 Physics and Society
Abstract
We study the equilibrium points of a system of equations corresponding to a Bass based model that describes the diffusion of two brands in competition. To increase the understanding of the effects of the cross-brand parameters, we perform a sensitivity analysis. Finally, we show a comparison with an agent-based model inspired in the Potts model. Conclusions include that both models give the same diffusion curves only when the cross coeficients are not null.
Keywords
Cite
@article{arxiv.1405.7358,
title = {Diffusion of two brands in competition: cross-brand effect},
author = {C. E. Laciana and G. Gual and D. Kalmus and N. Oteiza-Aguirre and S. L. Rovere},
journal= {arXiv preprint arXiv:1405.7358},
year = {2015}
}
Comments
21 pages, 4 figures