Crunch from AdS bubble collapse in unbounded potentials

We consider a scalar field theory with a Minkowski false vacuum and an unbounded (or very deep) true vacuum. We show compelling evidence that an AdS bubble of vanishing total energy, embedded in asymptotically flat spacetime, generically undergoes a spherical collapse which leads to a space-like curvature singularity after the formation of trapped surfaces and apparent horizons. The crunch singularity, which is hided behind an apparent horizon, occurs before the true vacuum is reached, and the existence of a lower bound of the scalar field potential is not a necessary condition for its formation.