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A New Approach to Proportional Hazards Modeling for Estimating Customer Lifetime Value

Applications 2022-08-04 v1
Authors: Vadim Pliner
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Abstract

Estimating customer lifetime value (CLV or LTV) is extremely important for making better business decisions. The proposed flexible proportional hazards model allows an estimation of lifetime value in contractual settings. This approach takes advantage of a churn model, which is assumed to be available.

Keywords

customer lifetime value proportional hazards model churn model contractual settings

Cite

@article{arxiv.2208.01832,
  title  = {A New Approach to Proportional Hazards Modeling for Estimating Customer Lifetime Value},
  author = {Vadim Pliner},
  journal= {arXiv preprint arXiv:2208.01832},
  year   = {2022}
}

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6 pages

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