Sequences of projective measurements in generalized probabilistic models

We define a simple rule that allows to describe sequences of projective measurements for a broad class of generalized probabilistic models. This class embraces quantum mechanics and classical probability theory, but, for example, also the hypothetical Popescu-Rohrlich box. For quantum mechanics, the definition yields the established L\"uders's rule, which is the standard rule how to update the quantum state after a measurement. In the general case it can be seen as the least disturbing or most coherent way to perform sequential measurements. As example we show that Spekkens's toy model is an instance of our definition. We also demonstrate the possibility of strong post-quantum correlations as well as the existence of triple-slit correlations for certain non-quantum toy models.