The hot-electron vortex flow instability in superconducting films in magnetic field B at substrate temperature T0≪Tc is theoretically considered in the presence of pinning. The magnetic field dependence of the instability critical parameters (electric field E∗, current density j∗, resistivity ρ∗, power density P∗ and vortex velocity v∗) is derived for a cosine and a saw-tooth washboard pinning potential and compared with the results obtained earlier by M.\,Kunchur [Phys. Rev. Lett. \textbf{89} (2002) 137005] in the absence of pinning. It is shown that the B-behavior of E∗, j∗ and ρ∗ is monotonic in B, whereas the B-dependence of v∗ is quite different, namely dv∗/dB may change its sign twice with decreasing B as it was observed in some experiments. The simplest heat balance equation for electrons in low-Tc superconducting films in the two-fluid approach is considered. It allows one to show that the instability critical temperature T∗≈5Tc/6 at T0<T∗/2 with T∗ independent of B.