Phenomenological Application of $k_T$ factorization

We discuss applications of the perturbative QCD approach in the exclusive non-leptonic two body B-meson decays. We briefly review its ingredients and some important theoretical issues on the factorization approaches. PQCD results are compatible with present experimantal data for the charmless B-meson decays. We predict the possibility of large direct CP asymmetry in $B^0 \to \pi^{+}\pi^{-}$ $(23\pm7$ and $B^0\to K^{+}\pi^{-}$ $(-17\pm5$. We also investigate the Branching ratios, CP asymmetry and isopsin symmetry breaking in radiative $B \to (K^*/\rho) \gamma$ decays.