Generalized Pascal triangle for binomial coefficients of words

We introduce a generalization of Pascal triangle based on binomial coefficients of finite words. These coefficients count the number of times a word appears as a subsequence of another finite word. Similarly to the Sierpi\'nski gasket that can be built as the limit set, for the Hausdorff distance, of a convergent sequence of normalized compact blocks extracted from Pascal triangle modulo $2$, we describe and study the first properties of the subset of $[0, 1] \times [0, 1]$ associated with this extended Pascal triangle modulo a prime $p$.