Content-Adaptive Rate-Quality Curve Prediction Model in Media Processing System

In streaming media services, video transcoding is a common practice to alleviate bandwidth demands. Unfortunately, traditional methods employing a uniform rate factor (RF) across all videos often result in significant inefficiencies. Content-adaptive encoding (CAE) techniques address this by dynamically adjusting encoding parameters based on video content characteristics. However, existing CAE methods are often tightly coupled with specific encoding strategies, leading to inflexibility. In this paper, we propose a model that predicts both RF-quality and RF-bitrate curves, which can be utilized to derive a comprehensive bitrate-quality curve. This approach facilitates flexible adjustments to the encoding strategy without necessitating model retraining. The model leverages codec features, content features, and anchor features to predict the bitrate-quality curve accurately. Additionally, we introduce an anchor suspension method to enhance prediction accuracy. Experiments confirm that the actual quality metric (VMAF) of the compressed video stays within 1 of the target, achieving an accuracy of 99.14%. By incorporating our quality improvement strategy with the rate-quality curve prediction model, we conducted online A/B tests, obtaining both +0.107% improvements in video views and video completions and +0.064% app duration time. Our model has been deployed on the Xiaohongshu App.