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Social marketing is becoming increasingly important in contemporary business. Central to social marketing is quantifying how consumers choose between alternatives and how they influence each other. This work considers a new but simple…

Social and Information Networks · Computer Science 2014-05-05 Jeremy Chen

Diffusion of innovation can be interpreted as a social spreading phenomena governed by the impact of media and social interactions. Although these mechanisms have been identified by quantitative theories, their role and relative importance…

Physics and Society · Physics 2014-10-24 Márton Karsai , Gerardo Iñiguez , Kimmo Kaski , János Kertész

Financial networks help firms manage risk but also enable financial shocks to spread. Despite their importance, existing models of financial networks have several limitations. Prior works often consider a static network with a simple…

Optimization and Control · Mathematics 2024-02-06 Akhil Jalan , Deepayan Chakrabarti , Purnamrita Sarkar

Recent years have seen the world become a closely connected society with the emergence of different types of social networks. Online social networks have provided a way to bridge long distances and establish numerous communication channels…

Social and Information Networks · Computer Science 2014-11-03 Mohammad Ayub Latif , Muhammad Naveed , Faraz Zaidi

Users of social networks display diversified behavior and online habits. For instance, a user's tendency to reply to a post can depend on the user and the person posting. For convenience, we group users into aggregated behavioral patterns,…

Social and Information Networks · Computer Science 2022-08-02 Tiandong Wang , Sidney Resnick

Time-varying community structures widely exist in various real-world networks. However, the spreading dynamics on this kind of network has not been fully studied. To this end, we systematically study the effects of time-varying community…

Physics and Society · Physics 2017-05-17 Mian-Xin Liu , Wei Wang , Ying Liu , Ming Tang , Shi-Min Cai , Hai-Feng Zhang

We study treatment effect modifiers for causal analysis in a social network, where neighbors' characteristics or network structure may affect the outcome of a unit, and the goal is to identify sub-populations with varying treatment effects…

Social and Information Networks · Computer Science 2021-11-09 Amir Gilad , Harsh Parikh , Sudeepa Roy , Babak Salimi

A detailed empirical analysis of the productivity of non financial firms across several countries and years shows that productivity follows a non-Gaussian distribution with power law tails. We demonstrate that these empirical findings can…

Physics and Society · Physics 2009-11-10 T. Di Matteo , T. Aste , M. Gallegati

Public management and policy scholars have engaged in extensive development of theory and empirical study of networks and collaborative systems of governance. This scholarship has focused on understanding the mechanisms of network formation…

Social and Information Networks · Computer Science 2024-12-03 Michael D. Siciliano , Travis A. Whetsell

Social networks play a fundamental role in the diffusion of information. However, there are two different ways of how information reaches a person in a network. Information reaches us through connections in our social networks, as well as…

Social and Information Networks · Computer Science 2012-06-08 Seth A. Myers , Chenguang Zhu , Jure Leskovec

The diffusion of information and behaviors over social networks is of considerable interest in research fields ranging from sociology to computer science and application domains such as marketing, finance, human health, and national…

Adaptation and Self-Organizing Systems · Physics 2009-12-31 Richard Colbaugh , Kristin Glass

In this paper, we examine the effectiveness of various recommendation strategies in the mobile channel and their impact on consumers' utility and demand levels for individual products. We find significant differences in effectiveness among…

Computers and Society · Computer Science 2021-02-23 Panagiotis Adamopoulos , Anindya Ghose , Alexander Tuzhilin

Nowadays, mobile users can switch between different available networks, for example, nearby WiFi networks or their standard mobile operator network. Soon it will be extended to other operators. However, unless telecommunication operators…

Networking and Internet Architecture · Computer Science 2010-02-12 Jean-Marc Seigneur , Xavier Titi

The engagement of each user in a social network is an essential indicator for maintaining a sustainable service. Existing studies use the $coreness$ of a user to well estimate its static engagement in a network. However, when the engagement…

Social and Information Networks · Computer Science 2021-10-26 Qingyuan Linghu , Fan Zhang , Xuemin Lin , Wenjie Zhang , Ying Zhang

Faced with uncertainty in decision making, individuals often turn to their social networks to inform their decisions. In consequence, these networks become central to how new products and behaviors spread. A key structural feature of…

Physics and Society · Physics 2025-10-07 Luca Lazzaro , Manuel S. Mariani , René Algesheimer , Radu Tanase

An informed planner wishes to spread information among a group of agents in order to induce efficient coordination -- say the adoption of a new technology with positive externalities. The agents are connected via a social network. The…

Theoretical Economics · Economics 2024-02-09 Yu Awaya , Vijay Krishna

Estimation of social influence in networks can be substantially biased in observational studies due to homophily and network correlation in exposure to exogenous events. Randomized experiments, in which the researcher intervenes in the…

Social and Information Networks · Computer Science 2017-09-28 Sean J. Taylor , Dean Eckles

Innovation diffusion in the networked population is an essential process that drives the progress of human society. Despite the recent advances in network science, a fundamental understanding of network properties that regulate such…

Physics and Society · Physics 2023-01-03 Leyang Xue , Kai-Cheng Yang , Peng-Bi Cui , Zengru Di

Human communication, the essence of collective social phenomena ranging from small-scale organizations to worldwide online platforms, features intense reciprocal interactions between members in order to achieve stability, cohesion, and…

Besides the structure of interactions within networks, also the interactions between networks are of the outmost importance. We therefore study the outcome of the public goods game on two interdependent networks that are connected by means…

Physics and Society · Physics 2013-08-13 Zhen Wang , Attila Szolnoki , Matjaz Perc