Related papers: Analyzing Website Choice Using Clickstream Data
The existing approaches to identify personalized salience zones of a Web page do not consider the dynamic behavior in time of the Web user's gaze or the alterations of its content. For this reason, this paper proposes the concept of visit…
We study a two-sided online data ecosystem comprised of an online platform, users on the platform, and downstream learners or data buyers. The learners can buy user data on the platform (to run a statistic or machine learning task).…
Collaborative filtering is a very useful general technique for exploiting the preference patterns of a group of users to predict the utility of items to a particular user. Previous research has studied several probabilistic graphic models…
This paper addresses a key challenge in Educational Data Mining, namely to model student behavioral trajectories in order to provide a means for identifying students most at-risk, with the goal of providing supportive interventions. While…
The objective of this study is to understand how senders choose shipping services for different products, given the availability of both emerging crowd-shipping (CS) and traditional carriers in a logistics market. Using data collected from…
On today's Web, users trade access to their private data for content and services. Advertising sustains the business model of many websites and applications. Efficient and successful advertising relies on predicting users' actions and…
Choices made by individuals have widespread impacts--for instance, people choose between political candidates to vote for, between social media posts to share, and between brands to purchase--moreover, data on these choices are increasingly…
Web search data are a valuable source of business and economic information. Previous studies have utilized Google Trends web search data for economic forecasting. We expand this work by providing algorithms to combine and aggregate search…
In this paper, we address the problem of evaluating whether results served by an e-commerce search engine for a query are good or not. This is a critical question in evaluating any e-commerce search engine. While this question is…
Existing group recommender systems utilize attention mechanisms to identify critical users who influence group decisions the most. We analyzed user attention scores from a widely-used group recommendation model on a real-world E-commerce…
This paper is concerned with a store-choice model for investigating consumers' store-choice behavior based on scanner panel data. Our store-choice model enables us to evaluate the effects of the consumer/product attributes not only on the…
Websites have an inherent interest in steering user navigation in order to, for example, increase sales of specific products or categories, or to guide users towards specific information. In general, website administrators can use the…
Web search engines are frequently used to access information about products. This has increased in recent times with the rising popularity of e-commerce. However, there is limited understanding of what users search for and their intents…
To provide a better understanding of the way in which university rankings are used, we present a detailed analysis of the activities of visitors of a university ranking website. We use the website of the CWTS Leiden Ranking for this…
It is widely believed that one's peers influence product adoption behaviors. This relationship has been linked to the number of signals a decision-maker receives in a social network. But it is unclear if these same principles hold when the…
Data aggregators collect large amount of information about individual users and create detailed online behavioral profiles of individuals. Behavioral profiles benefit users by improving products and services. However, they have also raised…
Data Stream Mining is one of the area gaining lot of practical significance and is progressing at a brisk pace with new methods, methodologies and findings in various applications related to medicine, computer science, bioinformatics and…
Recommendation systems are essential ingredients in producing matches between products and buyers. Despite their ubiquity, they face two important challenges. First, they are data-intensive, a feature that precludes sophisticated…
Analysis of aggregate Web traffic has shown that PageRank is a poor model of how people actually navigate the Web. Using the empirical traffic patterns generated by a thousand users over the course of two months, we characterize the…
Low search costs in Internet markets can be used by consumers to find low prices, but can also be used by retailers to monitor competitors' prices. This price monitoring can lead to price matching, resulting in dampened price competition…