Related papers: Social Percolation and the Influence of Mass Media
A percolation model is presented, with computer simulations for illustrations, to show how the sales of a new product may penetrate the consumer market. We review the traditional approach in the marketing literature, which is based on…
It is widely believed that information spread on social media is a percolation process, with parallels to phase transitions in theoretical physics. However, evidence for this hypothesis is limited, as phase transitions have not been…
Bootstrap percolation is a well-known model to study the spreading of rumors, new products or innovations on social networks. The empirical studies show that community structure is ubiquitous among various social networks. Thus, studying…
We introduce the simplest model which relates the emergence of collective social/economic phenomena to the existence of a (possibly self-organized) percolation transition. We suggest a series of extensions to financial, economic, political…
The advent of social media platforms has revolutionized information consumption patterns, with individuals frequently engaging in these platforms for social interactions. This trend has fostered an environment where people gravitate towards…
We study the effect of mass media, modeled as an applied external field, on a social system based on Axelrod's model for the dissemination of culture. The numerical simulations show that the system undergoes a nonequilibrium phase…
The Social Percolation model recently proposed by Solomon et al. is studied on the Ising correlated inhomogeneous network. The dynamics in this is studied so as to understand the role of correlations in the social structure. Thus the…
This paper proposes a percolation-based model of new-product diffusion in the spirit of Solomon et al. (2000) and Goldenberg et al. (2000). A consumer buys the new product if she has formed her individual valuation of the product…
Viral marketing takes advantage of preexisting social networks among customers to achieve large changes in behaviour. Models of influence spread have been studied in a number of domains, including the effect of "word of mouth" in the…
In the context of an extension of Axelrod's model for social influence, we study the interplay and competition between the cultural drift, represented as random perturbations, and mass media, introduced by means of an external homogeneous…
In this work we consider the influence of mass media in the dynamics of the two-dimensional Sznajd model. This influence acts as an external field, and it is introduced in the model by means of a probability $p$ of the agents to follow the…
Effective Communication for marketing is a vital field in business organizations, which is used to convey the details about their products and services to the market segments and subsequently to build long lasting customer relationships.…
Digital communication has made the public discourse considerably more complex, and new actors and strategies have emerged as a result of this seismic shift. Aside from the often-studied interactions among individuals during opinion…
We numerically study bootstrap percolation on Kleinberg's spatial networks, in which the probability density function of a node to have a long-range link at distance $r$ scales as $P(r)\sim r^{\alpha}$. Setting the ratio of the size of the…
Since the advent of the internet, communication paradigms have continuously evolved, resulting in a present-day landscape where the dynamics of information dissemination have undergone a complete transformation compared to the past. In this…
With the advancement of information technology, more people, especially young adults, are getting addicted to the use of different social media platforms. Despite immense useful applications in communication and interactions, the habit of…
Online social networks provide a medium for citizens to form opinions on different societal issues, and a forum for public discussion. They also expose users to viral content, such as breaking news articles. In this paper, we study the…
We extend previous work of max-linear models on finite directed acyclic graphs to infinite graphs as well as random graphs, and investigate their relations to classical percolation theory, more particularly the impact of Bernoulli bond…
We study an extension of Axelrod's model for social influence, in which cultural drift is represented as random perturbations, while mass media are introduced by means of an external field. In this scenario, we investigate how the modular…
Social media platforms have transformed the dynamics of collective opinion formation, enabling rapid, large-scale interactions while simultaneously exposing online discourse to polarization and manipulation. Traditional models of opinion…