Related papers: LLM Retrieval for Stable and Predictable Ad Recomm…

The irreversible nature of blockchain transactions makes the identification of smart contract vulnerabilities an essential requirement for secure system development. While Large Language Models (LLMs) are increasingly integrated into…

Evaluating the quality of search, ranking and RAG systems traditionally requires a significant number of human relevance annotations. In recent times, several deployed systems have explored the usage of Large Language Models (LLMs) as…

In commercial web search, aligning content freshness with user intent remains challenging due to the highly varied lifespans of information. Traditional industrial approaches rely on static time-window filtering, resulting in…

In the rapidly evolving field of Explainable Natural Language Processing (NLP), textual explanations, i.e., human-like rationales, are pivotal for explaining model predictions and enriching datasets with interpretable labels. Traditional…

This paper explores the potential for leveraging Large Language Models (LLM) in the realm of online advertising systems. We introduce a general framework for LLM advertisement, consisting of modification, bidding, prediction, and auction…

The advent of Large Language Models (LLMs) has shown the potential to improve relevance and provide direct answers in web searches. However, challenges arise in validating the reliability of generated results and the credibility of…

In the field of computational advertising, the integration of ads into the outputs of large language models (LLMs) presents an opportunity to support these services without compromising content integrity. This paper introduces novel auction…

This paper presents a case study on deploying Large Language Models (LLMs) as an advanced "annotation" mechanism to achieve nuanced content understanding (e.g., discerning content "vibe") at scale within a large-scale industrial short-form…

In real-world recommender systems, different retrieval objectives are typically addressed using task-specific datasets with carefully designed model architectures. We demonstrate that Large Language Models (LLMs) can function as universal…

Effectively modeling the dynamic nature of user preferences is crucial for enhancing recommendation accuracy and fostering transparency in recommender systems. Traditional user profiling often overlooks the distinction between transitory…

The exponential growth of online content has posed significant challenges to ID-based models in industrial recommendation systems, ranging from extremely high cardinality and dynamically growing ID space, to highly skewed engagement…

Large Language Models (LLMs) increasingly serve as autonomous reasoning agents in decision support, scientific problem-solving, and multi-agent coordination systems. However, deploying LLM agents in consequential applications requires…

Accurately modeling user preferences is vital not only for improving recommendation performance but also for enhancing transparency in recommender systems. Conventional user profiling methods, such as averaging item embeddings, often…

Dividing ads ranking system into retrieval, early, and final stages is a common practice in large scale ads recommendation to balance the efficiency and accuracy. The early stage ranking often uses efficient models to generate candidates…

Large Language Models (LLMs) are increasingly used to recommend mobile applications through natural language prompts, offering a flexible alternative to keyword-based app store search. Yet, the reasoning behind these recommendations remains…

Retrieval-augmented generation (RAG) generally enhances large language models' (LLMs) ability to solve knowledge-intensive tasks. But RAG may also lead to performance degradation due to imperfect retrieval and the model's limited ability to…

Feature transformation enhances data representation by deriving new features from the original data. Generative AI offers potential for this task, but faces challenges in stable generation (consistent outputs) and valid generation…

While recent advancements in aligning Large Language Models (LLMs) with recommendation tasks have shown great potential and promising performance overall, these aligned recommendation LLMs still face challenges in complex scenarios. This is…

Large language models (LLMs) are powerful tools for content moderation, but their inference costs and latency make them prohibitive for casual use on large datasets, such as the Google Ads repository. This study proposes a method for…

Traditional methods for evaluating the robustness of large language models (LLMs) often rely on standardized benchmarks, which can escalate costs and limit evaluations across varied domains. This paper introduces a novel framework designed…