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Large Language Models (LLMs) have shown impressive potential to simulate human behavior. We identify a fundamental challenge in using them to simulate experiments: when LLM-simulated subjects are blind to the experimental design (as is…

Artificial Intelligence · Computer Science 2025-11-25 George Gui , Olivier Toubia

Behavioral simulation is increasingly used to anticipate responses to interventions. Large language models (LLMs) enable researchers to specify population characteristics and intervention context in natural language, but it remains unclear…

Computers and Society · Computer Science 2026-04-14 Zonghan Li , Feng Ji

Using Large Language Models (LLMs) to simulate user opinions has received growing attention. Yet LLMs, especially trained with reinforcement learning from human feedback (RLHF), are known to exhibit biases toward dominant viewpoints,…

Computation and Language · Computer Science 2025-12-09 Ziyun Yu , Yiru Zhou , Chen Zhao , Hongyi Wen

Prevailing large language models (LLMs) are capable of human responses simulation through its unprecedented content generation and reasoning abilities. However, it is not clear whether and how to leverage LLMs to simulate field experiments.…

Artificial Intelligence · Computer Science 2024-08-20 Yaoyu Chen , Yuheng Hu , Yingda Lu

Large Language Models (LLMs) are increasingly used to simulate human users in interactive settings such as therapy, education, and social role-play. While these simulations enable scalable training and evaluation of AI agents, off-the-shelf…

Computation and Language · Computer Science 2025-11-04 Marwa Abdulhai , Ryan Cheng , Donovan Clay , Tim Althoff , Sergey Levine , Natasha Jaques

The use of Large Language Models (LLMs) for simulating user behavior in the domain of Interactive Information Retrieval has recently gained significant popularity. However, their application and capabilities remain highly debated and…

Information Retrieval · Computer Science 2025-05-07 Andreas Konstantin Kruff , Timo Breuer , Philipp Schaer

Large language models (LLMs) are increasingly used as proxies for human judgment in computational social science, yet their ability to reproduce patterns of susceptibility to misinformation remains unclear. We test whether LLM-simulated…

Social and Information Networks · Computer Science 2026-04-13 Eun Cheol Choi , Lindsay E. Young , Emilio Ferrara

Large Language Models (LLMs) are able to provide assistance on a wide range of information-seeking tasks. However, model outputs may be misleading, whether unintentionally or in cases of intentional deception. We investigate the ability of…

Computation and Language · Computer Science 2024-07-17 Betty Li Hou , Kejian Shi , Jason Phang , James Aung , Steven Adler , Rosie Campbell

Accurately simulating human opinion dynamics is crucial for understanding a variety of societal phenomena, including polarization and the spread of misinformation. However, the agent-based models (ABMs) commonly used for such simulations…

Large language models are being widely used across industries to generate content that contributes directly to key performance metrics, such as conversion rates. Pretrained models, however, often fall short when it comes to aligning with…

Machine Learning · Computer Science 2025-06-03 Erfan Loghmani

Languages are shaped by the inductive biases of their users. Using a classical referential game, we investigate how artificial languages evolve when optimised for inductive biases in humans and large language models (LLMs) via Human-Human,…

Computation and Language · Computer Science 2025-05-29 Tom Kouwenhoven , Max Peeperkorn , Roy de Kleijn , Tessa Verhoef

As Large Language Models become integral to decision-making, optimism about their power is tempered with concern over their errors. Users may over-rely on LLM advice that is confidently stated but wrong, or under-rely due to mistrust.…

Human-Computer Interaction · Computer Science 2025-10-30 Jessica Y. Bo , Sophia Wan , Ashton Anderson

Large Language Models (LLMs) have demonstrated their capabilities across various tasks, from language translation to complex reasoning. Understanding and predicting human behavior and biases are crucial for artificial intelligence (AI)…

Artificial Intelligence · Computer Science 2024-08-06 Thuy Ngoc Nguyen , Kasturi Jamale , Cleotilde Gonzalez

Large language models (LLMs) are increasingly used in social science simulations. While their performance on reasoning and optimization tasks has been extensively evaluated, less attention has been paid to their ability to simulate human…

Computational Engineering, Finance, and Science · Computer Science 2025-08-25 Yuanjun Feng , Vivek Choudhary , Yash Raj Shrestha

While advances in fairness and alignment have helped mitigate overt biases exhibited by large language models (LLMs) when explicitly prompted, we hypothesize that these models may still exhibit implicit biases when simulating human…

Computation and Language · Computer Science 2025-01-30 Yuxuan Li , Hirokazu Shirado , Sauvik Das

There is ongoing debate about whether large language models (LLMs) can serve as substitutes for human participants in survey and experimental research. While recent work in fields such as marketing and psychology has explored the potential…

Computation and Language · Computer Science 2025-12-30 Steven Wang , Kyle Hunt , Shaojie Tang , Kenneth Joseph

Large language models (LLMs) are increasingly used in the creation of online content, creating feedback loops as subsequent generations of models will be trained on this synthetic data. Such loops were shown to lead to distribution shifts -…

Machine Learning · Computer Science 2025-12-29 Grgur Kovač , Jérémy Perez , Rémy Portelas , Peter Ford Dominey , Pierre-Yves Oudeyer

Large language models (LLMs) are increasingly used to simulate human responses in behavioral research, yet it remains unclear when LLM-generated data support the same experimental inferences as human data. We evaluate this by directly…

Human-Computer Interaction · Computer Science 2026-04-20 Adnan Hoq , Tim Weninger

Large language models (LLMs) make it possible to generate synthetic behavioural data at scale, offering an ethical and low-cost alternative to human experiments. Whether such data can faithfully capture psychological differences driven by…

Computation and Language · Computer Science 2025-11-27 Manuel Pratelli , Marinella Petrocchi

Reliable simulation of human behavior is essential for explaining, predicting, and intervening in our society. Recent advances in large language models (LLMs) have shown promise in emulating human behaviors, interactions, and…

Computation and Language · Computer Science 2025-10-27 Ning Bian , Xianpei Han , Hongyu Lin , Baolei Wu , Jun Wang
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