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A diffusion auction is a market to sell commodities over a social network, where the challenge is to incentivize existing buyers to invite their neighbors in the network to join the market. Existing mechanisms have been designed to solve…

Computer Science and Game Theory · Computer Science 2022-11-04 Hongyin Chen , Xiaotie Deng , Ying Wang , Yue Wu , Dengji Zhao

Diffusion auction design is a new trend in mechanism design for which the main goal is to incentivize existing buyers to invite new buyers, who are their neighbors on a social network, to join an auction even though they are competitors.…

Computer Science and Game Theory · Computer Science 2024-08-26 Yao Zhang , Shanshan Zheng , Dengji Zhao

Diffusion auction is an emerging business model where a seller aims to incentivise buyers in a social network to diffuse the auction information thereby attracting potential buyers. We focus on designing mechanisms for multi-unit diffusion…

Computer Science and Game Theory · Computer Science 2023-09-26 Yuan Fang , Mengxiao Zhang , Jiamou Liu , Bakh Khoussainov , Mingyu Xiao

Diffusion auction refers to an emerging paradigm of online marketplace where an auctioneer utilises a social network to attract potential buyers. Diffusion auction poses significant privacy risks. From the auction outcome, it is possible to…

Computer Science and Game Theory · Computer Science 2023-02-17 Fengjuan Jia , Mengxiao Zhang , Jiamou Liu , Bakh Khoussainov

In recent years, a new branch of auction models called diffusion auction has extended the traditional auction into social network scenarios. The diffusion auction models the auction as a networked market whose nodes are potential customers…

Computer Science and Game Theory · Computer Science 2021-08-03 Yuhang Guo , Dong Hao

Diffusion auction is a new model in auction design. It can incentivize the buyers who have already joined in the auction to further diffuse the sale information to others via social relations, whereby both the seller's revenue and the…

Computer Science and Game Theory · Computer Science 2020-04-28 Bin Li , Dong Hao , Dengji Zhao

This paper studies an auction design problem for a seller to sell a commodity in a social network, where each individual (the seller or a buyer) can only communicate with her neighbors. The challenge to the seller is to design a mechanism…

Computer Science and Game Theory · Computer Science 2017-02-14 Bin Li , Dong Hao , Dengji Zhao , Tao Zhou

This paper proposes a diffusion-based auto-bidding framework that leverages graph representations to model large-scale auction environments. In such settings, agents must dynamically optimize bidding strategies under constraints defined by…

Machine Learning · Computer Science 2025-04-22 Dom Huh , Prasant Mohapatra

We design a fixed-price auction mechanism for a seller to sell multiple items in a tree-structured market. The buyers have independently drawn valuation from a uniform distribution, and the seller would like to incentivize buyers to invite…

Computer Science and Game Theory · Computer Science 2024-08-01 Feiyang Yu

This paper examines the problem of distributing rewards on social networks to improve the efficiency of crowdsourcing tasks for sponsors. To complete the tasks efficiently, we aim to design reward mechanisms that incentivize early-joining…

Computer Science and Game Theory · Computer Science 2024-05-24 Junjie Zheng , Xu Ge , Bin Li , Dengji Zhao

Diffusion auction design is a new trend in mechanism design which extends the original incentive compatibility property to include buyers' private connection report. Reporting connections is equivalent to inviting their neighbors to join…

Computer Science and Game Theory · Computer Science 2025-11-14 Zixin Gu , Yaoxin Ge , Yao Zhang , Dengji Zhao

Designing auctions to incentivize buyers to invite new buyers via their social connections is a new trend in mechanism design. The challenge is that buyers are competitors and we need to design proper incentives for them to invite each…

Computer Science and Game Theory · Computer Science 2023-03-07 Haoxin Liu , Yao Zhang , Dengji Zhao

Auction is the common paradigm for resource allocation which is a fundamental problem in human society. Existing research indicates that the two primary objectives, the seller's revenue and the allocation efficiency, are generally…

Computer Science and Game Theory · Computer Science 2019-05-27 Bin Li , Dong Hao , Dengji Zhao , Makoto Yokoo

We introduce a dynamic mechanism design problem in which the designer wants to offer for sale an item to an agent, and another item to the same agent at some point in the future. The agent's joint distribution of valuations for the two…

Computer Science and Game Theory · Computer Science 2023-05-22 Christos Papadimitriou , George Pierrakos , Christos-Alexandros Psomas , Aviad Rubinstein

This paper studies a sale promotion mechanism design problem on a social network, where a node (a seller) sells one item to the other nodes on the network to maximize her revenue. However, the seller does not know other nodes except for her…

Computer Science and Game Theory · Computer Science 2020-02-28 Wen Zhang , Dengji Zhao , Yao Zhang

This paper studies a mechanism design problem over a network, where agents can only participate by referrals. The Bulow-Klemberer theorem proposes that expanding the number of participants is a more effective approach to increase revenue…

Computer Science and Game Theory · Computer Science 2023-03-17 Youjia Zhang , Pingzhong Tang

We consider an auction design problem where a seller sells multiple homogeneous items to a set of connected buyers. Each buyer only knows the buyers she directly connects with and has a diminishing marginal utility valuation for the items.…

Computer Science and Game Theory · Computer Science 2023-02-28 Haolin Liu , Xinyuan Lian , Dengji Zhao

In diffusion auctions, sellers can leverage an underlying social network to broaden participation, thereby increasing their potential revenue. Specifically, sellers can incentivise participants in their auction to diffuse information about…

Computer Science and Game Theory · Computer Science 2025-11-13 Rustam Galimullin , Munyque Mittelmann , Laurent Perrussel

Redistribution mechanism design aims to redistribute the revenue collected by a truthful auction back to its participants without affecting the truthfulness. We study redistribution mechanisms for diffusion auctions, which is a new trend in…

Computer Science and Game Theory · Computer Science 2023-03-07 Sizhe Gu , Yao Zhang , Yida Zhao , Dengji Zhao

We consider a fixed-price mechanism design setting where a seller sells one item via a social network, but the seller can only directly communicate with her neighbours initially. Each other node in the network is a potential buyer with a…

Computer Science and Game Theory · Computer Science 2019-05-15 Tianyi Zhang , Dengji Zhao , Wen Zhang , Xuming He
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