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Process mining is increasingly adopted in modern organizations, producing numerous process models that, while valuable, can lead to model overload and decision-making complexity. This paper explores a multi-criteria decision-making (MCDM)…
In an increasingly customer-centric business environment, effective communication between marketing and senior management is crucial for success. With the rise of globalization and increased competition, utilizing new data mining techniques…
Business Processes, i.e., a set of coordinated tasks and activities to achieve a business goal, and their continuous improvements are key to the operation of any organization. In banking, business processes are increasingly dynamic as…
Decision-making in real applications is often affected by vagueness, incomplete information, heterogeneous data, and conflicting expert opinions. This survey reviews uncertainty-aware multi-criteria decision-making (MCDM) and organizes the…
Marketing is one of the high-cost activities for any online platform. With the increase in the number of customers, it is crucial to understand customers based on their dynamic behaviors to design effective marketing strategies. Customer…
In this paper, we propose a realistic multiple dynamic pricing approach to demand response in the retail market. First, an adaptive clustering-based customer segmentation framework is proposed to categorize customers into different groups…
Multi-Criteria Decision Making (MCDM) is a branch of operations research used in a variety of domains from health care to engineering to facilitate decision-making among multiple options based on specific criteria. Several R packages have…
Recently, peoples awareness of online purchases has significantly risen. This has given rise to online retail platforms and the need for a better understanding of customer purchasing behaviour. Retail companies are pressed with the need to…
Real-life engineering optimization problems need Multiobjective Optimization (MOO) tools. These problems are highly nonlinear. As the process of Multiple Criteria Decision-Making (MCDM) is much expanded most MOO problems in different…
For a successful business, engaging in an effective campaign is a key task for marketers. Most previous studies used various mathematical models to segment customers without considering the correlation between customer segmentation and a…
In recent years, data mining technologies have been well applied to many domains, including e-commerce. In customer relationship management (CRM), the RFM analysis model is one of the most effective approaches to increase the profits of…
Customer Segmentation is the process of dividing customers into groups based on common characteristics. An intelligent Customer Segmentation will not only enable an organization to effectively allocate marketing resources (e.g., Recommender…
The telecommunications industry is highly competitive, which means that the mobile providers need a business intelligence model that can be used to achieve an optimal level of churners, as well as a minimal level of cost in marketing…
Increased flexibility in job shops leads to more complexity in decision-making for shop floor engineers. Partial Flexible Job Shop Scheduling (PFJSS) is a subset of Job shop problems and has substantial application in the real world.…
Multi-criteria decision making (MCDM) is necessary for choosing one from the available alternatives (or from the obtained Pareto-optimal solutions for multi-objective optimization), where the performance of each alternative is quantified…
3D volume segmentation is a fundamental task in many scientific and medical applications. Producing accurate segmentations efficiently is challenging, in part due to low imaging data quality (e.g., noise and low image resolution) and…
In the future, competitive advantages will be given to organisations that can extract valuable information from massive data and make better decisions. In most cases, this data comes from multiple sources. Therefore, the challenge is to…
The success of businesses depends on their ability to convert consumers into loyal customers. A customer's value proposition is a primary determinant in this process, requiring a balance between affordability and long-term brand equity.…
Over the years, Software Quality Engineering has increased interest, demonstrated by significant research papers published in this area. Determining when a software artifact is qualitatively valid is tricky, given the impossibility of…
Interactive segmentation is a promising strategy for building robust, generalisable algorithms for volumetric medical image segmentation. However, inconsistent and clinically unrealistic evaluation hinders fair comparison and misrepresents…