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There is a bidirectional relationship between culture and AI; AI models are increasingly used to analyse culture, thereby shaping our understanding of culture. On the other hand, the models are trained on collections of cultural artifacts…

Computers and Society · Computer Science 2022-11-15 Nanne van Noord , Melvin Wevers , Tobias Blanke , Julia Noordegraaf , Marcel Worring

As generative AI technologies are increasingly being launched across the globe, assessing their competence to operate in different cultural contexts is exigently becoming a priority. While recent years have seen numerous and much-needed…

As Vision-Language Models (VLMs) achieve widespread deployment across diverse cultural contexts, ensuring their cultural competence becomes critical for responsible AI systems. While prior work has evaluated cultural awareness in text-only…

Computation and Language · Computer Science 2025-08-26 Arka Mukherjee , Shreya Ghosh

In the contemporary interconnected world, the concept of cultural responsibility occupies paramount importance. As the lines between nations become less distinct, it is incumbent upon individuals, communities, and institutions to assume the…

Computers and Society · Computer Science 2025-11-17 Natalia Ożegalska-Łukasik , Szymon Łukasik

Large language models have become the latest trend in natural language processing, heavily featuring in the digital tools we use every day. However, their replies often reflect a narrow cultural viewpoint that overlooks the diversity of…

Computation and Language · Computer Science 2025-10-22 Alistair Plum , Anne-Marie Lutgen , Christoph Purschke , Achim Rettinger

Artificial intelligence (AI) systems attempt to imitate human behavior. How well they do this imitation is often used to assess their utility and to attribute human-like (or artificial) intelligence to them. However, most work on AI refers…

Computers and Society · Computer Science 2022-11-24 Vinodkumar Prabhakaran , Rida Qadri , Ben Hutchinson

Numerous recent studies have shown that Large Language Models (LLMs) are biased towards a Western and Anglo-centric worldview, which compromises their usefulness in non-Western cultural settings. However, "culture" is a complex,…

Computers and Society · Computer Science 2025-02-17 Sougata Saha , Saurabh Kumar Pandey , Monojit Choudhury

Productive interactions between diverse users and language technologies require outputs from the latter to be culturally relevant and sensitive. Prior works have evaluated models' knowledge of cultural norms, values, and artifacts, without…

Computation and Language · Computer Science 2024-10-07 Shaily Bhatt , Fernando Diaz

Cultural awareness in language models is the capacity to understand and adapt to diverse cultural contexts. However, most existing approaches treat culture as static background knowledge, overlooking its dynamic and evolving nature. This…

Computation and Language · Computer Science 2026-01-08 Lingzhi Shen , Xiaohao Cai , Yunfei Long , Imran Razzak , Guanming Chen , Shoaib Jameel

Large-scale deployment of large language models (LLMs) in various applications, such as chatbots and virtual assistants, requires LLMs to be culturally sensitive to the user to ensure inclusivity. Culture has been widely studied in…

Generative AI models ought to be useful and safe across cross-cultural contexts. One critical step toward this goal is understanding how AI models adhere to sociocultural norms. While this challenge has gained attention in NLP, existing…

Computers and Society · Computer Science 2026-01-14 Myra Cheng , Vinodkumar Prabhakaran , Alice Oh , Hayk Stepanyan , Aishwarya Verma , Charu Kalia , Erin MacMurray van Liemt , Sunipa Dev

Generative AI systems are increasingly recognized as cultural technologies, yet current evaluation frameworks often treat culture as a variable to be measured rather than fundamental to the system's operation. Drawing on hermeneutic theory…

This paper proposes a rigorous framework to examine the two-way relationship between artificial intelligence (AI), human cognition, problem-solving, and cultural adaptation across academic and business settings. It addresses a key gap by…

Human-Computer Interaction · Computer Science 2025-10-14 Matthias Huemmer , Theophile Shyiramunda , Michelle J. Cummings-Koether

There is a lack of empirical evidence about global attitudes around whether and how GenAI should represent cultures. This paper assesses understandings and beliefs about culture as it relates to GenAI from a large-scale global survey. We…

Computation and Language · Computer Science 2026-03-09 Erin van Liemt , Renee Shelby , Andrew Smart , Sinchana Kumbale , Richard Zhang , Neha Dixit , Qazi Mamunur Rashid , Jamila Smith-Loud

Generative models are known to have reduced performance in different global cultural contexts and languages. While continual data updates have been commonly conducted to improve overall model performance, bolstering and evaluating this…

The swift diffusion of artificial intelligence (AI) raises critical questions about how cultural contexts shape adoption patterns and their consequences for human daily life. This study investigates the cultural dimensions of AI adoption…

Computers and Society · Computer Science 2025-10-23 Michelle J. Cummings-Koether , Franziska Durner , Theophile Shyiramunda , Matthias Huemmer

Language models are known to exhibit various forms of cultural bias in decision-making tasks, yet much less is known about their degree of cultural familiarity in open-ended text generation tasks. In this paper, we introduce the task of…

Computation and Language · Computer Science 2026-04-06 Lingjun Zhao , Dayeon Ki , Marine Carpuat , Hal Daumé

Knowledge built culturally across generations allows humans to learn far more than an individual could glean from their own experience in a lifetime. Cultural knowledge in turn rests on language: language is the richest record of what…

Computation and Language · Computer Science 2021-12-17 Michael Henry Tessler , Jason Madeano , Pedro A. Tsividis , Brin Harper , Noah D. Goodman , Joshua B. Tenenbaum

This paper introduces a competency-based model for generative artificial intelligence (AI) literacy covering essential skills and knowledge areas necessary to interact with generative AI. The competencies range from foundational AI literacy…

Human-Computer Interaction · Computer Science 2025-05-22 Ravinithesh Annapureddy , Alessandro Fornaroli , Daniel Gatica-Perez

Explainable AI (XAI) is often promoted with the idea of helping users understand how machine learning models function and produce predictions. Still, most of these benefits are reserved for those with specialized domain knowledge, such as…

Artificial Intelligence · Computer Science 2023-04-26 Chinasa T. Okolo
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