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We introduce Creativity Benchmark, an evaluation framework for large language models (LLMs) in marketing creativity. The benchmark covers 100 brands (12 categories) and three prompt types (Insights, Ideas, Wild Ideas). Human pairwise…

Computation and Language · Computer Science 2025-10-21 Ninad Bhat , Kieran Browne , Pip Bingemann

Recent advances in Large Language Models (LLMs) highlight the need to align their behaviors with human values. A critical, yet understudied, issue is the potential divergence between an LLM's stated preferences (its reported alignment with…

Artificial Intelligence · Computer Science 2025-06-03 Zhuojun Gu , Quan Wang , Shuchu Han

As large language models (LLMs) enter the mainstream, aligning them to foster constructive dialogue rather than exacerbate societal divisions is critical. Using an individualized and multicultural alignment dataset of over 7,500…

Human-Computer Interaction · Computer Science 2025-03-24 Yara Kyrychenko , Jon Roozenbeek , Brandon Davidson , Sander van der Linden , Ramit Debnath

Recent advances in Large Language Models (LLMs) have demonstrated promising performance in sequential recommendation tasks, leveraging their superior language understanding capabilities. However, existing LLM-based recommendation approaches…

Information Retrieval · Computer Science 2024-12-10 Minglai Shao , Hua Huang , Qiyao Peng , Hongtao Liu

Evaluation of large language model (LLM) outputs requires users to make critical judgments about the best outputs across various configurations. This process is costly and takes time given the large amounts of data. LLMs are increasingly…

This study applies BERTopic, a transformer-based topic modeling technique, to the lmsys-chat-1m dataset, a multilingual conversational corpus built from head-to-head evaluations of large language models (LLMs). Each user prompt is paired…

Machine Learning · Computer Science 2025-10-10 Abhay Bhandarkar , Gaurav Mishra , Khushi Juchani , Harsh Singhal

Typical LLM responses tend to follow a default style, even though users often have distinct preferences regarding tone, verbosity, and formality that they do not explicitly state in their prompts. Evaluating whether personalization methods…

Computation and Language · Computer Science 2026-05-21 Philipp Spohn , Leander Girrbach , Zeynep Akata

Aligning large language models (LLMs) with human values and intents critically involves the use of human or AI feedback. While dense feedback annotations are expensive to acquire and integrate, sparse feedback presents a structural design…

Machine Learning · Computer Science 2024-02-07 Hritik Bansal , John Dang , Aditya Grover

Large Language Models (LLMs) have demonstrated exceptional capabilities in generalizing to new tasks in a zero-shot or few-shot manner. However, the extent to which LLMs can comprehend user preferences based on their previous behavior…

Information Retrieval · Computer Science 2023-05-12 Wang-Cheng Kang , Jianmo Ni , Nikhil Mehta , Maheswaran Sathiamoorthy , Lichan Hong , Ed Chi , Derek Zhiyuan Cheng

Aligning Large Language Models (LLMs) with general human preferences has been proved crucial in improving the interaction quality between LLMs and human. However, human values are inherently diverse among different individuals, making it…

Computation and Language · Computer Science 2024-12-31 Jianfei Zhang , Jun Bai , Bei Li , Yanmeng Wang , Rumei Li , Chenghua Lin , Wenge Rong

Recent research has increasingly focused on evaluating large language models' (LLMs) alignment with diverse human values and preferences, particularly for open-ended tasks like story generation. Traditional evaluation metrics rely heavily…

Computation and Language · Computer Science 2024-10-07 Danqing Wang , Kevin Yang , Hanlin Zhu , Xiaomeng Yang , Andrew Cohen , Lei Li , Yuandong Tian

Large Language Models (LLMs) are rapidly evolving and impacting various fields, necessitating the development of effective methods to evaluate and compare their performance. Most current approaches for performance evaluation are either…

Computation and Language · Computer Science 2025-02-11 Behrad Moniri , Hamed Hassani , Edgar Dobriban

Large Language Model (LLM) personalization aims to align model behaviors with individual user preferences. Existing methods often focus on isolated user histories, neglecting the essential role of inter-user differences. We propose C-BPO, a…

Computation and Language · Computer Science 2026-05-12 Xilai Ma , Liye Zhao , Weijun Yao , Haibing Di , Wenya Wang , Jing Li

Serendipity-oriented recommender systems aim to counteract over-specialization in user preferences. However, evaluating a user's serendipitous response towards a recommended item can be challenging because of its emotional nature. In this…

Information Retrieval · Computer Science 2024-12-18 Yu Tokutake , Kazushi Okamoto

Despite the many use cases for large language models (LLMs) in creating personalized chatbots, there has been limited research on evaluating the extent to which the behaviors of personalized LLMs accurately and consistently reflect specific…

Computation and Language · Computer Science 2024-04-03 Hang Jiang , Xiajie Zhang , Xubo Cao , Cynthia Breazeal , Deb Roy , Jad Kabbara

As large language models (LLMs) are increasingly integrated into daily life, in roles ranging from high-stakes decision support to companionship, understanding their behavioral dispositions becomes critical. A growing literature uses…

Artificial Intelligence · Computer Science 2026-04-22 Valentin Kriegmair , Dirk U. Wulff

The rapid proliferation of machine learning models across domains and deployment settings has given rise to various communities (e.g. industry practitioners) which seek to benchmark models across tasks and objectives of personal value.…

Machine Learning · Computer Science 2021-11-09 Avanika Narayan , Piero Molino , Karan Goel , Willie Neiswanger , Christopher Ré

We explore how large language models (LLMs) can enhance the proposal selection process at large user facilities, offering a scalable, consistent, and cost-effective alternative to traditional human review. Proposal selection depends on…

Artificial Intelligence · Computer Science 2025-12-12 Lijie Ding , Janell Thomson , Jon Taylor , Changwoo Do

Benchmarks have emerged as the central approach for evaluating Large Language Models (LLMs). The research community often relies on a model's average performance across the test prompts of a benchmark to evaluate the model's performance.…

Computation and Language · Computer Science 2024-06-07 Melissa Ailem , Katerina Marazopoulou , Charlotte Siska , James Bono

Large language models (LLMs) are essential tools that users employ across various scenarios, so evaluating their performance and guiding users in selecting the suitable service is important. Although many benchmarks exist, they mainly focus…

Computation and Language · Computer Science 2024-09-23 Jiayin Wang , Fengran Mo , Weizhi Ma , Peijie Sun , Min Zhang , Jian-Yun Nie