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Generative answer engines expose content through selective citation rather than ranked retrieval, fundamentally altering how visibility is determined. This shift calls for new optimization methods beyond traditional search engine…
The advent of large language models (LLMs) has ushered in a new paradigm of search engines that use generative models to gather and summarize information to answer user queries. This emerging technology, which we formalize under the unified…
Generative Engine Optimization (GEO) aims to improve content visibility in AI-generated responses. However, existing methods measure contribution-how much a document influences a response-rather than citation, the mechanism that actually…
Generative engines (GEs) are reshaping information access by replacing ranked links with citation-grounded answers, yet current Generative Engine Optimization (GEO) methods optimize each instance in isolation, unable to accumulate or…
Generative search engines increasingly determine whether online information is merely discoverable, cited as a source, or actually absorbed into generated answers. This paper proposes a two-stage measurement framework for Generative Engine…
By employing large language models (LLMs) to retrieve documents and generate natural language responses, Generative Engines, such as Google AI overview and ChatGPT, provide significantly enhanced user experiences and have rapidly become the…
Generative search engines (GEs) leverage large language models (LLMs) to deliver AI-generated summaries with website citations, establishing novel traffic acquisition channels while fundamentally altering the search engine optimization…
Generative Search Engines (GSEs), powered by Large Language Models (LLMs) and Retrieval-Augmented Generation (RAG), are reshaping information retrieval. While commercial systems (e.g., BingChat, Perplexity.ai) demonstrate impressive…
Search-Augmented Generative Engines (SAGE) have emerged as a new paradigm for information access, bridging web-scale retrieval with generative capabilities to deliver synthesized answers. This shift has fundamentally reshaped how web…
Large Language Models are fundamentally reshaping content discovery through AI-native search systems such as ChatGPT, Gemini, and Claude. Unlike traditional search engines that match keywords to documents, these systems infer user intent,…
AI answer engines generate answers from retrieved pages but cite only a few sources. This makes visibility depend not just on ranking, but on being cited. We study competitive Generative Engine Optimization (GEO): when two retrieved…
Large language models (LLMs) increasingly rank products, documents, and recommendations for user queries, which makes manipulating these rankings a growing concern for fairness and information integrity. Research on generative engine…
AI answer engines increasingly mediate access to domain knowledge by generating responses and citing web sources. We introduce GEO-16, a 16 pillar auditing framework that converts on page quality signals into banded pillar scores and a…
Generative search engines represent a transition from traditional ranking-based retrieval to Large Language Model (LLM)-based synthesis, transforming optimization goals from ranking prominence towards content inclusion. Generative Engine…
The rise of generative AI search engines is disrupting traditional SEO, with Gartner predicting 25% reduction in conventional search usage by 2026. This necessitates new approaches for web content visibility in AI-driven search…
Generative Search Engine (GSE) leverages the Retrieval-Augmented Generation (RAG) technique and the Large Language Model (LLM) to integrate multi-source information and provide users with accurate and comprehensive responses. Unlike…
The rapid adoption of generative AI-powered search engines like ChatGPT, Perplexity, and Gemini is fundamentally reshaping information retrieval, moving from traditional ranked lists to synthesized, citation-backed answers. This shift…
As large language model-based chat systems become increasingly widely used, generative engine optimization (GEO) has emerged as an important problem for information access and retrieval. In classical search engines, results are…
Retrieval-augmented generation over semi-structured sources such as HTML is constrained by a mismatch between document structure and the flat, sequence-based interfaces of today's embedding and generative models. Retrieval pipelines often…
Current generative knowledge graph construction approaches usually fail to capture structural knowledge by simply flattening natural language into serialized texts or a specification language. However, large generative language model…