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Traditional online industrial advertising systems suffer from the limitations of multi-stage cascaded architectures, which often discard high-potential candidates prematurely and distribute decision logic across disconnected modules. While…
Generative artificial intelligence (Gen-AI) is reshaping content creation on digital platforms by reducing production costs and enabling scalable output of varying quality. In response, platforms have begun adopting disclosure policies that…
Advertising (ad for short) keyword suggestion is important for sponsored search to improve online advertising and increase search revenue. There are two common challenges in this task. First, the keyword bidding problem: hot ad keywords are…
With the rise of large language models (LLMs), generative engines are becoming powerful alternatives to traditional search, reshaping retrieval tasks. In e-commerce, for instance, conversational shopping agents now guide consumers to…
In this paper, we propose a stochastic model to describe how search service providers charge client companies based on users' queries for the keywords related to these companies' ads by using certain advertisement assignment strategies. We…
In the ever-evolving landscape of social network advertising, the volume and accuracy of data play a critical role in the performance of predictive models. However, the development of robust predictive algorithms is often hampered by the…
The rise of generative artificial intelligence (AI) has facilitated automated product design but often neglects valuable consumer preference data within companies' internal datasets. Additionally, external sources such as social media and…
Recent advances in generative artificial intelligence (AI) are reshaping who enters entrepreneurship, but not who reaches the top of the quality distribution. Using data on over 160,000 product launches on Product Hunt, we find that…
The rise of generative AI search engines is disrupting traditional SEO, with Gartner predicting 25% reduction in conventional search usage by 2026. This necessitates new approaches for web content visibility in AI-driven search…
Digital services face a fundamental trade-off in content selection: they must balance the immediate revenue gained from high-reward content against the long-term benefits of maintaining user engagement. Traditional multi-armed bandit models…
Creating and monitoring competitive and cost-effective pay-per-click advertisement campaigns through the web-search channel is a resource demanding task in terms of expertise and effort. Assisting or even automating the work of an…
Generative search engines are reshaping information access by replacing traditional ranked lists with synthesized answers and references. In parallel, with the growth of Web3 platforms, incentive-driven creator ecosystems have become an…
Problem definition: Accurately modeling consumer behavior in energy operations is challenging due to uncertainty, behavioral heterogeneity, and limited empirical data-particularly in low-frequency, high-impact events. While generative AI…
Generative AI does more than cut costs. It pulls products toward a shared template, making offerings look and feel more alike while making true originality disproportionately expensive. We capture this centripetal force in a standard…
Auto-bidding, with its strong capability to optimize bidding decisions within dynamic and competitive online environments, has become a pivotal strategy for advertising platforms. Existing approaches typically employ rule-based strategies…
Highway on-ramp merging is of great challenge for autonomous vehicles (AVs), since they have to proactively interact with surrounding vehicles to enter the main road safely within limited time. However, existing decision-making algorithms…
The rapid progress in generative models has resulted in impressive leaps in generation quality, blurring the lines between synthetic and real data. Web-scale datasets are now prone to the inevitable contamination by synthetic data, directly…
Generative artificial intelligence (AI) systems are trained on large data corpora to generate new pieces of text, images, videos, and other media. There is growing concern that such systems may infringe on the copyright interests of…
The rise of Generative AI (GenAI) tools, such as ChatGPT, has transformed how students access and engage with information, raising questions about their impact on learning outcomes and retention. This study investigates how GenAI (ChatGPT),…
In e-commerce advertising, selecting the most compelling combination of creative elements -- such as titles, images, and highlights -- is critical for capturing user attention and driving conversions. However, existing methods often…