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The process of consumer decision-making is multidimensional, and price perception is a very important but still not well-understood dimension for both marketers and consumers. Although heuristics or mental shortcuts are seen as biased and…
Understanding the motivations underlying the human inclination to automate tasks is vital to developing truly helpful robots integrated into daily life. Accordingly, we ask: are individuals more inclined to automate chores based on the time…
Accurately modeling human decision-making in security is critical to thinking about when, why, and how to recommend that users adopt certain secure behaviors. In this work, we conduct behavioral economics experiments to model the…
Snapshots of "best" (or "worst") experience are known to dominate human memory and may thus also have a significant effect on future behaviour. We consider here a model of repeated decision-making where, at every time step, an agent takes…
The rating score prediction is widely studied in recommender system, which predicts the rating scores of users on items through making use of the user-item interaction information. Besides the rating information between users and items,…
Studies of micro-level price datasets find more frequent small price increases than decreases, which can be explained by consumer inattention because time-constrained shoppers might ignore small price changes. Recent empirical studies of…
The continuous growth of electronic commerce has stimulated great interest in studying online consumer behavior. Given the significant growth in online shopping, better understanding of customers allows better marketing strategies to be…
As we know, there is a controversy about the decision making under risk between economists and psychologists. We discuss to build a unified theory of risky choice, which would explain both of compensatory and non-compensatory theories. For…
Many research explore how well computers are able to examine emotions displayed by humans and use that data to perform different tasks. However, there have been very few research which evaluate the computers ability to generate emotion…
The growing use of artificial intelligence (AI) in education, professional work, and everyday problem-solving has raised important questions about its effect on human reasoning. While AI can improve efficiency, save time, and support…
Adverse economic shocks are known to reshape voter behavior -- the demand side of politics. Much less is known about their consequences for the supply side: how such shocks affect who becomes a politician. This paper examines how job losses…
Life events can dramatically affect our psychological state and work performance. Stress, for example, has been linked to professional dissatisfaction, increased anxiety, and workplace burnout. We explore the impact of positive and negative…
Consumer agency in the digital age is increasingly constrained by systemic barriers and algorithmic manipulation, raising concerns about the authenticity of consumption choices. Nowadays, financial decisions are shaped by external pressures…
Crowdsourcing can identify high-quality solutions to problems; however, individual decisions are constrained by cognitive biases. We investigate some of these biases in an experimental model of a question-answering system. In both natural…
Stimulus from the environment that guides behavior and informs decisions is encoded in the firing rates of neural populations. Each neuron in the populations, however, does not spike independently: spike events are correlated from cell to…
We conduct a field experiment on a movie-recommendation platform to investigate whether and how online recommendations influence consumption choices. Using a within-subjects design, our experiment measures the causal effect of…
Users increasingly face multiple interface features on one hand, and constraints on available resources (e.g., time, attention) on the other. Understanding the sensitivity of users' well-being to feature type and resource constraints, is…
Housing expenditure tends to be sticky and costly to adjust, and makes up a large proportion of household expenditure. Additionally, the loss of housing can have catastrophic consequences. These specific features of housing expenditure…
We are living in an uncertain and dynamically changing world, where optimal decision-making under uncertainty is directly linked to the survival of species. However, evolutionary selection pressures that shape value-based decision-making…
Despite a growing desire among consumers to shop responsibly, translating this intention into behaviour remains challenging. Previous work has identified that information seeking (or lack thereof) is a contributing factor to this…