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The exponential growth of social media and generative AI has transformed information dissemination, fostering connectivity but also accelerating the spread of misinformation. Understanding information propagation dynamics and developing…
Consumer research costs companies billions annually yet suffers from panel biases and limited scale. Large language models (LLMs) offer an alternative by simulating synthetic consumers, but produce unrealistic response distributions when…
Large Language Models (LLMs) have demonstrated strong performance as knowledge repositories, enabling models to understand user queries and generate accurate and context-aware responses. Extensive evaluation setups have corroborated the…
Large language models (LLMs) have demonstrated their potential in social science research by emulating human perceptions and behaviors, a concept referred to as algorithmic fidelity. This study assesses the algorithmic fidelity and bias of…
Agent-based social simulation provides a valuable methodology for predicting social information diffusion, yet existing approaches face two primary limitations. Traditional agent models often rely on rigid behavioral rules and lack semantic…
Large language models (LLMs) are increasingly evaluated in interactive environments to test their social intelligence. However, existing benchmarks often assume idealized communication between agents, limiting our ability to diagnose…
For socially sensitive tasks like hate speech detection, the quality of explanations from Large Language Models (LLMs) is crucial for factors like user trust and model alignment. While Persona prompting (PP) is increasingly used as a way to…
Large Language Models (LLMs) are increasingly used to simulate public opinion and other social phenomena. Most current studies constrain these simulations to multiple-choice or short-answer formats for ease of scoring and comparison, but…
Serendipity plays a pivotal role in enhancing user satisfaction within recommender systems, yet its evaluation poses significant challenges due to its inherently subjective nature and conceptual ambiguity. Current algorithmic approaches…
Generative agents have been increasingly used to simulate human behaviour in silico, driven by large language models (LLMs). These simulacra serve as sandboxes for studying human behaviour without compromising privacy or safety. However, it…
Applications based on large language models (LLMs), such as multi-agent simulations, require population diversity among agents. We identify a pervasive failure mode we term \emph{Persona Collapse}: agents each assigned a distinct profile…
Large Language Models (LLMs) are becoming increasingly persuasive, demonstrating the ability to personalize arguments in conversation with humans by leveraging their personal data. This may have serious impacts on the scale and…
Being able to predict people's opinions on issues and behaviors in realistic scenarios can be helpful in various domains, such as politics and marketing. However, conducting large-scale surveys like the European Social Survey to solicit…
Despite its importance, studying economic behavior across diverse, non-WEIRD (Western, Educated, Industrialized, Rich, and Democratic) populations presents significant challenges. We address this issue by introducing a novel methodology…
Large Language Models (LLMs) offer a promising alternative to traditional survey methods, potentially enhancing efficiency and reducing costs. In this study, we use LLMs to create virtual populations that answer survey questions, enabling…
This research focuses on using large language models (LLMs) to simulate social experiments, exploring their ability to emulate human personality in virtual persona role-playing. The research develops an end-to-end evaluation framework,…
As LLMs (large language models) are increasingly used to generate synthetic personas particularly in data-limited domains such as health, privacy, and HCI, it becomes necessary to understand how these narratives represent identity,…
The use of Large Language Models (LLMs) has proven to be a tool that could help in the automatic detection of sexism. Previous studies have shown that these models contain biases that do not accurately reflect reality, especially for…
Artificial Intelligence (AI) is increasingly being integrated into scientific research, particularly in the social sciences, where understanding human behavior is critical. Large Language Models (LLMs) have shown promise in replicating…
Large language models (LLMs) increasingly serve as human-like decision-making agents in social science and applied settings. These LLM-agents are typically assigned human-like characters and placed in real-life contexts. However, how these…