Related papers: Multi-Object Advertisement Creative Generation
Generative artificial intelligence (GenAI) is increasingly used to support a wide range of human tasks, yet empirical evidence on its effect on creativity remains scattered. Can GenAI generate ideas that are creative? To what extent can it…
As generative AI tools increasingly influence creative practice, they raise longstanding HCI questions about how creatives learn complex software and how they can be better supported. We conducted an interview study with artists and…
Text-based prompting remains the predominant interaction paradigm in generative AI, yet it often introduces friction for novice users such as small business owners (SBOs), who struggle to articulate creative goals in domain-specific…
Industrial products are designed to satisfy the needs of consumers. The rise of generative artificial intelligence (GenAI) enables consumers to easily modify a product by prompting a generative model, opening up opportunities to incorporate…
The rise of generative artificial intelligence (AI) has facilitated automated product design but often neglects valuable consumer preference data within companies' internal datasets. Additionally, external sources such as social media and…
The task of image generation started to receive some attention from artists and designers to inspire them in new creations. However, exploiting the results of deep generative models such as Generative Adversarial Networks can be long and…
Generative models are a class of AI models capable of creating new instances of data by learning and sampling from their statistical distributions. In recent years, these models have gained prominence in machine learning due to the…
In recent years, Generative Adversarial Networks (GANs) have improved steadily towards generating increasingly impressive real-world images. It is useful to steer the image generation process for purposes such as content creation. This can…
Generative AI is reshaping the media landscape, enabling unprecedented capabilities in video creation, personalization, and scalability. This paper presents a comprehensive SWOT analysis of Metas Movie Gen, a cutting-edge generative AI…
Online ads showing e-commerce products typically rely on the product images in a catalog sent to the advertising platform by an e-commerce platform. In the broader ads industry such ads are called dynamic product ads (DPA). It is common for…
Generative AI (GenAI) is both promising and challenging in supporting people with disabilities (PwDs) in creating stories about disability. GenAI can reduce barriers to media production and inspire the creativity of PwDs, but it may also…
Small business owners (SBOs) often lack the resources and design experience needed to produce high-quality advertisements. To address this, we developed ACAI (AI Co-Creation for Advertising and Inspiration), an GenAI-powered multimodal…
Generative AI is transforming image synthesis, enabling the creation of high-quality, diverse, and photorealistic visuals across industries like design, media, healthcare, and autonomous systems. Advances in techniques such as…
Professional-grade software applications are powerful but complicated$-$expert users can achieve impressive results, but novices often struggle to complete even basic tasks. Photo editing is a prime example: after loading a photo, the user…
The generation of high-quality 3D environments is crucial for industries such as gaming, virtual reality, and cinema, yet remains resource-intensive due to the reliance on manual processes. This study performs a systematic review of…
With the rapid advancement of generative AI (GenAI), mechanism design adapted to its unique characteristics poses new theoretical and practical challenges. Unlike traditional goods, content from one domain can enhance the training and…
Recent advances in Generative Adversarial Networks (GANs) continue to attract the attention of researchers in different fields due to the wide range of applications devised to take advantage of their key features. Most recent GANs are…
The advent of AI has influenced many aspects of human life, from self-driving cars and intelligent chatbots to text-based image and video generation models capable of creating realistic images and videos based on user prompts…
Generative AI (GenAI) systems offer unprecedented opportunities for transforming professional and personal work, yet present challenges around prompting, evaluating and relying on outputs, and optimizing workflows. We argue that…
Key Opinion Leader (KOL) play a crucial role in modern marketing by shaping consumer perceptions and enhancing brand credibility. However, collaborating with human KOLs often involves high costs and logistical challenges. To address this,…