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The Transformer has proven to be a significant approach in feature interaction for CTR prediction, achieving considerable success in previous works. However, it also presents potential challenges in handling feature interactions. Firstly,…

Information Retrieval · Computer Science 2025-03-17 Yi Xu , Zhiyuan Lu , Xiaochen Li , Jinxin Hu , Hong Wen , Zulong Chen , Yu Zhang , Jing Zhang

Click-Through Rate (CTR) prediction plays an important role in many industrial applications, and recently a lot of attention is paid to the deep interest models which use attention mechanism to capture user interests from historical…

Information Retrieval · Computer Science 2021-05-24 Keke Zhao , Xing Zhao , Qi Cao , Linjian Mo

Cross-domain recommendation (CDR) methods are proposed to tackle the sparsity problem in click through rate (CTR) estimation. Existing CDR methods directly transfer knowledge from the source domains to the target domain and ignore the…

Machine Learning · Computer Science 2024-11-15 Ke Xu , Ziliang Wang , Wei Zheng , Yuhao Ma , Chenglin Wang , Nengxue Jiang , Cai Cao

Click-through rate (CTR) estimation is a fundamental task in personalized advertising and recommender systems and it's important for ranking models to effectively capture complex high-order features.Inspired by the success of ELMO and Bert…

Information Retrieval · Computer Science 2021-07-27 Zhiqiang Wang , Qingyun She , PengTao Zhang , Junlin Zhang

CDR (Cross-Domain Recommendation), i.e., leveraging information from multiple domains, is a critical solution to data sparsity problem in recommendation system. The majority of previous research either focused on single-target CDR (STCDR)…

Information Retrieval · Computer Science 2024-11-27 Xiaopeng Liu , Juan Zhang , Chongqi Ren , Shenghui Xu , Zhaoming Pan , Zhimin Zhang

Estimating click-through rate (CTR) accurately has an essential impact on improving user experience and revenue in sponsored search. For CTR prediction model, it is necessary to make out user real-time search intention. Most of the current…

Machine Learning · Computer Science 2021-03-31 Feng Li , Zhenrui Chen , Pengjie Wang , Yi Ren , Di Zhang , Xiaoyu Zhu

Learning feature interactions is the key to success for the large-scale CTR prediction in Ads ranking and recommender systems. In industry, deep neural network-based models are widely adopted for modeling such problems. Researchers proposed…

Information Retrieval · Computer Science 2023-01-20 YaChen Yan , Liubo Li

Click-through rate (CTR) prediction is a crucial task in online display advertising. The embedding-based neural networks have been proposed to learn both explicit feature interactions through a shallow component and deep feature…

Machine Learning · Computer Science 2021-01-08 Wei Deng , Junwei Pan , Tian Zhou , Deguang Kong , Aaron Flores , Guang Lin

Modern industrial recommendation systems improve recommendation performance by integrating multimodal representations from pre-trained models into ID-based Click-Through Rate (CTR) prediction frameworks. However, existing approaches…

Information Retrieval · Computer Science 2026-04-17 Alin Fan , Hanqing Li , Sihan Lu , Jingsong Yuan , Jiandong Zhang

For better user experience and business effectiveness, Click-Through Rate (CTR) prediction has been one of the most important tasks in E-commerce. Although extensive CTR prediction models have been proposed, learning good representation of…

Information Retrieval · Computer Science 2020-03-17 Xiang Li , Chao Wang , Jiwei Tan , Xiaoyi Zeng , Dan Ou , Bo Zheng

Deep learning recommendation systems rely on feature interaction modules to model complex user-item relationships across sparse categorical and dense features. In large-scale ad ranking, increasing model capacity is a promising path to…

Machine Learning · Computer Science 2026-02-11 Jiacheng Li , Yixiong Meng , Yi wu , Yun Zhao , Sharare Zehtabian , Jiayin Jin , Degao Peng , Jinfeng Zhuang , Qifei Shen , Kungang Li

Multi-behavior recommendation exploits multiple types of user-item interactions to alleviate the data sparsity problem faced by the traditional models that often utilize only one type of interaction for recommendation. In real scenarios,…

Information Retrieval · Computer Science 2023-07-13 Mingshi Yan , Zhiyong Cheng , Chen Gao , Jing Sun , Fan Liu , Fuming Sun , Haojie Li

Machine learning (ML) offers considerable promise for the design of new molecules and materials. In real-world applications, the design problem is often domain-specific, and suffers from insufficient data, particularly labeled data, for ML…

Chemical Physics · Physics 2025-02-04 Ming Han , Ge Sun , Juan J. de Pablo

Click-through rate prediction is an essential task in industrial applications, such as online advertising. Recently deep learning based models have been proposed, which follow a similar Embedding\&MLP paradigm. In these methods large scale…

Machine Learning · Statistics 2018-09-14 Guorui Zhou , Chengru Song , Xiaoqiang Zhu , Ying Fan , Han Zhu , Xiao Ma , Yanghui Yan , Junqi Jin , Han Li , Kun Gai

Accurately predicting click-through rates (CTR) under stringent privacy constraints poses profound challenges, particularly when user-item interactions are sparse and fragmented across domains. Conventional cross-domain CTR (CCTR) methods…

Information Retrieval · Computer Science 2025-03-24 Jiangcheng Qin , Xueyuan Zhang , Baisong Liu , Jiangbo Qian , Yangyang Wang

Click-through-rate (CTR) prediction has an essential impact on improving user experience and revenue in e-commerce search. With the development of deep learning, graph-based methods are well exploited to utilize graph structure extracted…

Information Retrieval · Computer Science 2024-07-08 Pipi Peng , Yunqing Jia , Ziqiang Zhou , murmurhash , Zichong Xiao

Click-Through Rate (CTR) prediction is a crucial task in recommendation systems, online searches, and advertising platforms, where accurately capturing users' real interests in content is essential for performance. However, existing methods…

Click-through rate (CTR) prediction is crucial in recommendation and online advertising systems. Existing methods usually model user behaviors, while ignoring the informative context which influences the user to make a click decision, e.g.,…

Information Retrieval · Computer Science 2023-01-31 Xiang Li , Shuwei Chen , Jian Dong , Jin Zhang , Yongkang Wang , Xingxing Wang , Dong Wang

Learning feature interactions is important to the model performance of online advertising services. As a result, extensive efforts have been devoted to designing effective architectures to learn feature interactions. However, we observe…

Heterogeneous information network (HIN) embedding, aiming to map the structure and semantic information in a HIN to distributed representations, has drawn considerable research attention. Graph neural networks for HIN embeddings typically…

Social and Information Networks · Computer Science 2020-07-07 Di Jin , Zhizhi Yu , Dongxiao He , Carl Yang , Philip S. Yu , Jiawei Han