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Related papers: CREATE: Testing LLMs for Associative Creativity

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The evaluation of LLMs' creativity represents a crucial research domain, though challenges such as data contamination and costly human assessments often impede progress. Drawing inspiration from human creativity assessment, we propose PACE,…

Computation and Language · Computer Science 2025-10-15 Ziliang Qiu , Renfen Hu

Creative problem-solving requires combining multiple cognitive abilities, including logical reasoning, lateral thinking, analogy-making, and commonsense knowledge, to discover insights that connect seemingly unrelated pieces of information.…

Computation and Language · Computer Science 2026-04-07 Mete Ismayilzada , Renqing Cuomao , Daniil Yurshevich , Anna Sotnikova , Lonneke van der Plas , Antoine Bosselut

This paper explores the enhancement of creativity in Large Language Models (LLMs) like vGPT-4 through associative thinking, a cognitive process where creative ideas emerge from linking seemingly unrelated concepts. Associative thinking…

Computation and Language · Computer Science 2024-05-14 Pronita Mehrotra , Aishni Parab , Sumit Gulwani

Recent advances in large language models have led to strong performance on reasoning and environment-interaction tasks, yet their ability for creative problem-solving remains underexplored. We study this capability through the lens of…

Although capable of generating creative text, Large Language Models (LLMs) are poor judges of what constitutes "creativity". In this work, we show that we can leverage this knowledge of how to write creatively in order to better judge what…

Computation and Language · Computer Science 2024-12-10 Matthew Lyle Olson , Neale Ratzlaff , Musashi Hinck , Shao-yen Tseng , Vasudev Lal

Associative thinking--the ability to connect seemingly unrelated ideas--is a foundational element of human creativity and problem-solving. This paper explores whether reinforcement learning (RL) guided by associative thinking principles can…

Artificial Intelligence · Computer Science 2025-11-25 Mukul Singh , Ananya Singha , Aishni Parab , Pronita Mehrotra , Sumit Gulwani

We introduce Creativity Benchmark, an evaluation framework for large language models (LLMs) in marketing creativity. The benchmark covers 100 brands (12 categories) and three prompt types (Insights, Ideas, Wild Ideas). Human pairwise…

Computation and Language · Computer Science 2025-10-21 Ninad Bhat , Kieran Browne , Pip Bingemann

In the field of natural language processing, the rapid development of large language model (LLM) has attracted more and more attention. LLMs have shown a high level of creativity in various tasks, but the methods for assessing such…

Computation and Language · Computer Science 2025-02-21 Yunpu Zhao , Rui Zhang , Wenyi Li , Di Huang , Jiaming Guo , Shaohui Peng , Yifan Hao , Yuanbo Wen , Xing Hu , Zidong Du , Qi Guo , Ling Li , Yunji Chen

We examine, analyze, and compare four representative creativity measures--perplexity, LLM-as-a-Judge, the Creativity Index (CI; measuring n-gram overlap with web corpora), and syntactic templates (detecting repetition of common…

Computation and Language · Computer Science 2026-01-29 Li-Chun Lu , Miri Liu , Pin-Chun Lu , Yufei Tian , Shao-Hua Sun , Nanyun Peng

Large language models appear quite creative, often performing on par with the average human on creative tasks. However, research on LLM creativity has focused solely on \textit{products}, with little attention on the creative…

Human-Computer Interaction · Computer Science 2024-06-07 Surabhi S. Nath , Peter Dayan , Claire Stevenson

This paper investigates whether large language models (LLMs) show agreement in assessing creativity in responses to the Alternative Uses Test (AUT). While LLMs are increasingly used to evaluate creative content, previous studies have…

Artificial Intelligence · Computer Science 2024-11-27 Abdullah Al Rabeyah , Fabrício Góes , Marco Volpe , Talles Medeiros

Creativity is often seen as a hallmark of human intelligence. While large language models (LLMs) are increasingly perceived as generating creative text, there is still no holistic and scalable framework to evaluate their creativity across…

Large Language Models (LLMs) have made significant progress in utilizing tools, but their ability is limited by API availability and the instability of implicit reasoning, particularly when both planning and execution are involved. To…

Computation and Language · Computer Science 2024-06-24 Cheng Qian , Chi Han , Yi R. Fung , Yujia Qin , Zhiyuan Liu , Heng Ji

Creativity is a fundamental aspect of intelligence, involving the ability to generate novel and appropriate solutions across diverse contexts. While Large Language Models (LLMs) have been extensively evaluated for their creative…

Computer Vision and Pattern Recognition · Computer Science 2025-03-20 Xinyu Fang , Zhijian Chen , Kai Lan , Lixin Ma , Shengyuan Ding , Yingji Liang , Xiangyu Zhao , Farong Wen , Zicheng Zhang , Guofeng Zhang , Haodong Duan , Kai Chen , Dahua Lin

To advance the mathematical proficiency of large language models (LLMs), the DeepMath team has launched an open-source initiative aimed at developing an open mathematical LLM and systematically evaluating its mathematical creativity. This…

Creativity is a complex, multi-faceted concept encompassing a variety of related aspects, abilities, properties and behaviours. If we wish to study creativity scientifically, then a tractable and well-articulated model of creativity is…

Computation and Language · Computer Science 2017-02-08 Anna Jordanous , Bill Keller

Measuring the creativity of large language models (LLMs) is essential for designing methods that can improve creativity and for enhancing our scientific understanding of this ability. To accomplish this, it has become common in recent years…

Artificial Intelligence · Computer Science 2026-05-14 Samuel Schapiro , Alexi Gladstone , Jonah Black , Heng Ji

Artificial intelligence (AI) systems, and Large Language Models (LLMs) in particular, are increasingly employed for creative tasks like scientific idea generation, constituting a form of generalization from training data unaddressed by…

Artificial Intelligence · Computer Science 2026-01-05 Samuel Schapiro , Sumuk Shashidhar , Alexi Gladstone , Jonah Black , Royce Moon , Dilek Hakkani-Tur , Lav R. Varshney

Creativity involves not only generating new ideas from scratch but also redefining existing concepts and synthesizing previous insights. Among various techniques developed to foster creative thinking, brainstorming is widely used. With…

Human-Computer Interaction · Computer Science 2024-10-17 Hung-Fu Chang , Tong Li

As LLMs become increasingly prevalent, it is interesting to consider how ``creative'' these models can be. From cognitive science, creativity consists of at least two key characteristics: \emph{convergent} thinking (purposefulness to…

Computation and Language · Computer Science 2025-02-11 Yining Lu , Dixuan Wang , Tianjian Li , Dongwei Jiang , Sanjeev Khudanpur , Meng Jiang , Daniel Khashabi
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