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Large language models (LLMs) have demonstrated strong persuasive capabilities comparable to those of humans, offering promising benefits while raising societal concerns. However, systematically evaluating the persuasive capabilities of LLMs…

In recent years, significant concern has emerged regarding the potential threat that Large Language Models (LLMs) pose to democratic societies through their persuasive capabilities. We expand upon existing research by conducting two survey…

Large language models can now generate political messages as persuasive as those written by humans, raising concerns about how far this persuasiveness may continue to increase with model size. Here, we generate 720 persuasive messages on 10…

The rapid rise of Large Language Models (LLMs) has created new disruptive possibilities for persuasive communication, enabling fully-automated, personalized, and interactive content generation at an unprecedented scale. In this paper, we…

Previous work has showcased the intriguing capabilities of Large Language Models (LLMs) in instruction-following and rhetorical fluency. However, systematic exploration of their dual capabilities to autonomously persuade and resist…

Large Language Models (LLMs) are already as persuasive as humans. However, we know very little about how they do it. This paper investigates the persuasion strategies of LLMs, comparing them with human-generated arguments. Using a dataset…

The development and popularization of large language models (LLMs) have raised concerns that they will be used to create tailor-made, convincing arguments to push false or misleading narratives online. Early work has found that language…

Large Language Models (LLMs) are a transformational technology, fundamentally changing how people obtain information and interact with the world. As people become increasingly reliant on them for an enormous variety of tasks, a body of…

Large Language Models (LLMs) have been shown to be highly persuasive, but when and why they outperform humans is still an open question. We compare the persuasiveness of two LLMs (Claude 3.5 Sonnet and DeepSeek v3) against humans who had…

Large language models (LLMs) are increasingly used for persuasion, such as in political communication and marketing, where they affect how people think, choose, and act. Yet, empirical findings on the effectiveness of LLMs in persuasion…

The capabilities of large language models (LLMs) have raised concerns about their potential to create and propagate convincing narratives. Here, we study their performance in detecting convincing arguments to gain insights into LLMs'…

As Large Language Models (LLMs) become a primary interface between users and the web, companies face growing economic incentives to embed commercial influence into AI-mediated conversations. We present two preregistered experiments (N =…

Warning: This research studies AI persuasion and bias amplification that could be misused; all experiments are for safety evaluation. Large Language Models (LLMs) now generate convincing, human-like text and are widely used in content…

Due to the widespread use of large language models (LLMs), we need to understand whether they embed a specific "worldview" and what these views reflect. Recent studies report that, prompted with political questionnaires, LLMs show…

Large Language Models (LLMs) are increasingly regarded as having the potential to generate persuasive content at scale. While previous studies have focused on the risks associated with LLM-generated misinformation, the role of LLMs in…

With the wide-scale adoption of conversational AI systems, AI are now able to exert unprecedented influence on human opinion and beliefs. Recent work has shown that many Large Language Models (LLMs) comply with requests to persuade users…

As the application of Large Language Models (LLMs) spreads across various industries, there are increasing concerns about the potential for their misuse, especially in sensitive areas such as political discourse. Deliberately aligning LLMs…

We are exposed to much information trying to influence us, such as teaser messages, debates, politically framed news, and propaganda - all of which use persuasive language. With the recent interest in Large Language Models (LLMs), we study…

Large Language Models (LLMs) are becoming increasingly persuasive, demonstrating the ability to personalize arguments in conversation with humans by leveraging their personal data. This may have serious impacts on the scale and…

Despite recent advances, Large Language Models remain vulnerable to jailbreak attacks that bypass alignment safeguards and elicit harmful outputs. While prior research has proposed various attack strategies differing in human readability…