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As conversational search engines increasingly adopt generation-based paradigms powered by Large Language Models (LLMs) and Retrieval-Augmented Generation (RAG), the integration of advertisements into generated responses presents both…

Retrieval-Augmented Generation (RAG) merges retrieval methods with deep learning advancements to address the static limitations of large language models (LLMs) by enabling the dynamic integration of up-to-date external information. This…

Conversational search engines such as YouChat and Microsoft Copilot use large language models (LLMs) to generate responses to queries. It is only a small step to also let the same technology insert ads within the generated responses -…

Retrieval Augmented Generation (RAG) systems have emerged as a powerful method for enhancing large language models (LLMs) with up-to-date information. However, the retrieval step in RAG can sometimes surface documents containing…

Large Language Models (LLMs) have shown versatility in various Natural Language Processing (NLP) tasks, including their potential as effective question-answering systems. However, to provide precise and relevant information in response to…

Large Language Models (LLMs) have advanced artificial intelligence by enabling human-like text generation and natural language understanding. However, their reliance on static training data limits their ability to respond to dynamic,…

Retrieval-augmented generation (RAG) is a popular technique for using large language models (LLMs) to build customer-support, question-answering solutions. In this paper, we share our team's practical experience building and maintaining…

Large Language Models (LLMs) have greatly contributed to the development of adaptive intelligent agents and are positioned as an important way to achieve Artificial General Intelligence (AGI). However, LLMs are prone to produce factually…

Large Language Models (LLMs) have enabled a wide range of applications through their powerful capabilities in language understanding and generation. However, as LLMs are trained on static corpora, they face difficulties in addressing…

As one of the most advanced techniques in AI, Retrieval-Augmented Generation (RAG) can offer reliable and up-to-date external knowledge, providing huge convenience for numerous tasks. Particularly in the era of AI-Generated Content (AIGC),…

Large Language Models~(LLMs) are prone to hallucinations, and Retrieval-Augmented Generation (RAG) helps mitigate this, but at a high computational cost while risking misinformation. Adaptive retrieval aims to retrieve only when necessary,…

Large language models (LLMs) have shown remarkable potential in advertising scenarios such as ad creative generation and targeted advertising. However, deploying LLMs in real-time advertising systems poses significant challenges due to…

Recent advancements in Retrieval-Augmented Generation (RAG) have revolutionized natural language processing by integrating Large Language Models (LLMs) with external information retrieval, enabling accurate, up-to-date, and verifiable text…

Traditional ads recommendation systems have primarily focused on optimizing for prediction accuracy of click or conversion events using canonical metrics such as recall or normalized discounted cumulative gain (NDCG). With the hyper-growth…

Social media influence campaigns pose significant challenges to public discourse and democracy. Traditional detection methods fall short due to the complexity and dynamic nature of social media. Addressing this, we propose a novel detection…

Retrieval-Augmented Large Language Models (LLMs), which incorporate the non-parametric knowledge from external knowledge bases into LLMs, have emerged as a promising approach to enhancing response accuracy in several tasks, such as…

Knowing that the generative capabilities of large language models (LLM) are sometimes hampered by tendencies to hallucinate or create non-factual responses, researchers have increasingly focused on methods to ground generated outputs in…

Retrieval Augmented Generation (RAG) systems are a widespread application of Large Language Models (LLMs) in the industry. While many tools exist empowering developers to build their own systems, measuring their performance locally, with…

Retrieval-Augmented Generation (RAG) systems have emerged as a promising solution to mitigate LLM hallucinations and enhance their performance in knowledge-intensive domains. However, these systems are vulnerable to adversarial poisoning…

The prevalence and strong capability of large language models (LLMs) present significant safety and ethical risks if exploited by malicious users. To prevent the potentially deceptive usage of LLMs, recent works have proposed algorithms to…