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In digital marketing, experimenting with new website content is one of the key levers to improve customer engagement. However, creating successful marketing content is a manual and time-consuming process that lacks clear guiding principles.…

Machine Learning · Computer Science 2023-10-04 Fanjie Kong , Yuan Li , Houssam Nassif , Tanner Fiez , Ricardo Henao , Shreya Chakrabarti

Click-Through Rate (CTR) prediction models are integral to a myriad of industrial settings, such as personalized search advertising. Current methods typically involve feature extraction from users' historical behavior sequences combined…

Machine Learning · Computer Science 2025-07-16 Lingwei Kong , Lu Wang , Changping Peng , Zhangang Lin , Ching Law , Jingping Shao

In-Context Reinforcement Learning (ICRL) enables Large Language Models (LLMs) to learn online from external rewards directly within the context window. However, a central challenge in ICRL is reward estimation, as models typically lack…

Computation and Language · Computer Science 2026-04-02 Wenxuan Jiang , Yuxin Zuo , Zijian Zhang , Xuecheng Wu , Zining Fan , Wenxuan Liu , Li Chen , Xiaoyu Li , Xuezhi Cao , Xiaolong Jin , Ninghao Liu

Optimizing ranking systems based on user interactions is a well-studied problem. State-of-the-art methods for optimizing ranking systems based on user interactions are divided into online approaches - that learn by directly interacting with…

Information Retrieval · Computer Science 2020-12-09 Harrie Oosterhuis , Maarten de Rijke

With the growing needs of online A/B testing to support the innovation in industry, the opportunity cost of running an experiment becomes non-negligible. Therefore, there is an increasing demand for an efficient continuous monitoring…

Machine Learning · Computer Science 2023-04-04 Runzhe Wan , Yu Liu , James McQueen , Doug Hains , Rui Song

Optimizing reranking in advertising feeds is a constrained combinatorial problem, requiring simultaneous maximization of platform revenue and preservation of user experience. Recent generative ranking methods enable listwise optimization…

Information Retrieval · Computer Science 2026-03-05 Chenfei Li , Hantao Zhao , Weixi Yao , Ruiming Huang , Rongrong Lu , Geng Tian , Dongying Kong

The goal of unbiased learning to rank (ULTR) is to leverage implicit user feedback for optimizing learning-to-rank systems. Among existing solutions, automatic ULTR algorithms that jointly learn user bias models (i.e., propensity models)…

Information Retrieval · Computer Science 2023-07-11 Dan Luo , Lixin Zou , Qingyao Ai , Zhiyu Chen , Chenliang Li , Dawei Yin , Brian D. Davison

Feedback in creativity support tools can help crowdworkers to improve their ideations. However, current feedback methods require human assessment from facilitators or peers. This is not scalable to large crowds. We propose Interpretable…

Human-Computer Interaction · Computer Science 2022-03-29 Yunlong Wang , Priyadarshini Venkatesh , Brian Y. Lim

Model evolution and constant availability of data are two common phenomena in large-scale real-world machine learning applications, e.g. ads and recommendation systems. To adapt, the real-world system typically retrain with all available…

Information Retrieval · Computer Science 2023-07-06 Jian Zhu , Congcong Liu , Pei Wang , Xiwei Zhao , Zhangang Lin , Jingping Shao

In web search and recommendation systems, user clicks are widely used to train ranking models. However, click data is heavily biased, i.e., users tend to click higher-ranked items (position bias), choose only what was shown to them…

Artificial Intelligence · Computer Science 2026-01-12 Haoming Gong , Qingyao Ai , Zhihao Tao , Yongfeng Zhang

The lack of transparency in the decision-making processes of deep learning systems presents a significant challenge in modern artificial intelligence (AI), as it impairs users' ability to rely on and verify these systems. To address this…

Artificial Intelligence · Computer Science 2024-11-18 David Debot , Pietro Barbiero , Francesco Giannini , Gabriele Ciravegna , Michelangelo Diligenti , Giuseppe Marra

Display advertising provides significant value to advertisers, publishers, and users. Traditional display advertising systems utilize a multi-stage architecture consisting of retrieval, coarse ranking, and final ranking. However,…

Information Retrieval · Computer Science 2025-07-17 Fengxin Li , Yi Li , Yue Liu , Chao Zhou , Yuan Wang , Xiaoxiang Deng , Wei Xue , Dapeng Liu , Lei Xiao , Haijie Gu , Jie Jiang , Hongyan Liu , Biao Qin , Jun He

Textual explanations have proved to help improve user satisfaction on machine-made recommendations. However, current mainstream solutions loosely connect the learning of explanation with the learning of recommendation: for example, they are…

Information Retrieval · Computer Science 2021-01-26 Aobo Yang , Nan Wang , Hongbo Deng , Hongning Wang

In ranking competitions, document authors compete for the highest rankings by modifying their content in response to past rankings. Previous studies focused on human participants, primarily students, in controlled settings. The rise of…

Information Retrieval · Computer Science 2025-02-18 Tommy Mordo , Tomer Kordonsky , Haya Nachimovsky , Moshe Tennenholtz , Oren Kurland

This study presents a theoretical analysis on the efficiency of interleaving, an efficient online evaluation method for rankings. Although interleaving has already been applied to production systems, the source of its high efficiency has…

Information Retrieval · Computer Science 2023-06-21 Kojiro Iizuka , Hajime Morita , Makoto P. Kato

Interpreting the decisions of complex computer vision models is crucial to establish trust and accountability, especially in safety-critical domains. An established approach to interpretability is generating visual attribution maps that…

Computer Vision and Pattern Recognition · Computer Science 2026-04-08 David Schinagl , Christian Fruhwirth-Reisinger , Alexander Prutsch , Samuel Schulter , Horst Possegger

In this work, we address the challenge of multilingual category relevance judgment in e-commerce search, where traditional ensemble-based systems improve accuracy but at the cost of heavy training, inference, and maintenance complexity. To…

Information Retrieval · Computer Science 2026-01-12 Haotao Xie , Ruilin Chen , Yicheng Wu , Zhan Zhao , Yuanyuan Liu

This paper addresses the problem of ranking Content Providers for Content Recommendation System. Content Providers are the sources of news and other types of content, such as lifestyle, travel, gardening. We propose a framework that…

Information Retrieval · Computer Science 2024-09-19 Gosuddin Kamaruddin Siddiqi , Deven Santhosh Shah , Radhika Bansal , Askar Kamalov

Click-Through Rate (CTR) prediction is a crucial task in recommendation systems, online searches, and advertising platforms, where accurately capturing users' real interests in content is essential for performance. However, existing methods…

Predicting the probability that a user will click on a specific advertisement has been a prevalent issue in online advertising, attracting much research attention in the past decades. As a hot research frontier driven by industrial needs,…

Information Retrieval · Computer Science 2022-02-23 Yanwu Yang , Panyu Zhai