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Modern industrial recommender systems use a deep ranking model to score N candidates against the same user and context features. Standard implementations broadcast context features early in the forward pass, redundantly computing…

Information Retrieval · Computer Science 2026-05-28 Yevgeny Tkach

Estimating post-click conversion rate (CVR) accurately is crucial in E-commerce. However, CVR prediction usually suffers from three major challenges in practice: i) data sparsity: compared with impressions, conversion samples are often…

Machine Learning · Computer Science 2020-11-25 Yanshi Wang , Jie Zhang , Qing Da , Anxiang Zeng

Many Click-Through Rate (CTR) prediction works focused on designing advanced architectures to model complex feature interactions but neglected the importance of feature representation learning, e.g., adopting a plain embedding layer for…

Information Retrieval · Computer Science 2022-12-02 Fangye Wang , Yingxu Wang , Dongsheng Li , Hansu Gu , Tun Lu , Peng Zhang , Ning Gu

Cross domain recommender system constitutes a powerful method to tackle the cold-start and sparsity problem by aggregating and transferring user preferences across multiple category domains. Therefore, it has great potential to improve…

Information Retrieval · Computer Science 2021-06-08 Pan Li , Zhichao Jiang , Maofei Que , Yao Hu , Alexander Tuzhilin

Click-through rate (CTR) prediction is a crucial issue in recommendation systems. There has been an emergence of various public CTR datasets. However, existing datasets primarily suffer from the following limitations. Firstly, users…

Information Retrieval · Computer Science 2023-09-01 Zhaoxin Huan , Ke Ding , Ang Li , Xiaolu Zhang , Xu Min , Yong He , Liang Zhang , Jun Zhou , Linjian Mo , Jinjie Gu , Zhongyi Liu , Wenliang Zhong , Guannan Zhang

Cross-lingual sponsored search is crucial for global advertising platforms, where users from different language backgrounds interact with multilingual ads. Traditional machine translation methods often fail to capture query-specific…

Methodology · Statistics 2025-10-28 Ziyang Gao , Yuanliang Qu , Yi Han

Despite the development of ranking optimization techniques, pointwise loss remains the dominating approach for click-through rate prediction. It can be attributed to the calibration ability of the pointwise loss since the prediction can be…

Information Retrieval · Computer Science 2023-05-30 Xiang-Rong Sheng , Jingyue Gao , Yueyao Cheng , Siran Yang , Shuguang Han , Hongbo Deng , Yuning Jiang , Jian Xu , Bo Zheng

Learning feature interactions is important to the model performance of online advertising services. As a result, extensive efforts have been devoted to designing effective architectures to learn feature interactions. However, we observe…

Generative pre-training via discrete diffusion provides dense reconstruction supervision across all feature fields simultaneously, mitigating representation collapse from data sparsity in CTR prediction. However, all existing generative CTR…

Information Retrieval · Computer Science 2026-05-26 Moyu Zhang , Yun Chen , Yujun Jin , Jinxin Hu , Yu Zhang , Xiaoyi Zeng

Recently, deep learning-based models have been widely studied for click-through rate (CTR) prediction and lead to improved prediction accuracy in many industrial applications. However, current research focuses primarily on building complex…

Machine Learning · Computer Science 2023-07-06 Jieming Zhu , Jinyang Liu , Weiqi Li , Jincai Lai , Xiuqiang He , Liang Chen , Zibin Zheng

Multi-Task Learning (MTL) plays a crucial role in real-world advertising applications such as recommender systems, aiming to achieve robust representations while minimizing resource consumption. MTL endeavors to simultaneously optimize…

Information Retrieval · Computer Science 2024-06-06 Furkan Durmus , Hasan Saribas , Said Aldemir , Junyan Yang , Hakan Cevikalp

In industrial recommender systems, conversion rate (CVR) is widely used for traffic allocation, but it fails to fully reflect recommendation effectiveness because it ignores refund behavior. To better capture true user satisfaction and…

Machine Learning · Computer Science 2026-01-30 Mingxuan Luo , Guipeng Xv , Sishuo Chen , Xinyu Li , Li Zhang , Zhangming Chan , Xiang-Rong Sheng , Han Zhu , Jian Xu , Bo Zheng , Chen Lin

Large language models (LLMs) exhibit a strong capacity for in-context learning: Given labeled examples, they can generate good predictions without parameter updates. However, many interactive settings go beyond static prediction to online…

Machine Learning · Computer Science 2026-05-12 Emile Anand , Abdullah Ateyeh , Xinyuan Cao , Max Dabagia

Diffusion language models (DLMs) have recently emerged as a strong alternative to autoregressive models by enabling parallel text generation. To improve inference efficiency and KV-cache compatibility, prior work commonly adopts block-based…

Computation and Language · Computer Science 2026-01-21 Yingte Shu , Yuchuan Tian , Chao Xu , Yunhe Wang , Hanting Chen

Click-through rate (CTR) and post-click conversion rate (CVR) predictions are two fundamental modules in industrial ranking systems such as recommender systems, advertising, and search engines. Since CVR involves much fewer samples than CTR…

Information Retrieval · Computer Science 2023-02-17 Xuanji Xiao , Huabin Chen , Yuzhen Liu , Xing Yao , Pei Liu , Chaosheng Fan , Nian Ji , Xirong Jiang

In e-commerce, Trigger-Induced Recommendation (TIR), recommending items after a user clicks a trigger, is an important task. However, modern platforms rely on a continuous stream of diverse and short-lived promotional scenarios (e.g., for…

Information Retrieval · Computer Science 2026-04-16 Chen Gao , Zixin Zhao , Lv Shao , Tong Liu

Recommender models aimed at mining users' behavioral patterns have raised great attention as one of the essential applications in daily life. Recent work on graph neural networks (GNNs) or debiasing methods has attained remarkable gains.…

Information Retrieval · Computer Science 2024-09-05 Xinfeng Wang , Fumiyo Fukumoto , Jin Cui , Yoshimi Suzuki , Jiyi Li , Dongjin Yu

The pre-ranking stage plays a pivotal role in large-scale recommender systems but faces an intrinsic trade-off between model expressiveness and computational efficiency. Owing to the massive candidate pool and strict latency constraints,…

Information Retrieval · Computer Science 2025-10-29 Yutian Xiao , Meng Yuan , Fuzhen Zhuang , Wei Chen , Shukuan Wang , Shanqi Liu , Chao Feng , Wenhui Yu , Xiang Li , Lantao Hu , Han Li , Zhao Zhang

The lightweight ad ranking layer, living after the retrieval stage and before the fine ranker, plays a critical role in the success of a cascaded ad recommendation system. Due to the fact that there are multiple optimization tasks depending…

Information Retrieval · Computer Science 2025-10-14 Xiao Yang , Peifeng Yin , Abe Engle , Jinfeng Zhuang , Ling Leng

The term Delay/Disruption-Tolerant Networks (DTN) invented to describe and cover all types of long-delay, disconnected, intermittently connected networks, where mobility and outages or scheduled contacts may be experienced. This environment…

Networking and Internet Architecture · Computer Science 2021-05-06 Fuad Yimer Yesuf , M. Prathap