Related papers: CADET: Context-Conditioned Ads CTR Prediction With…
In digital advertising, Click-Through Rate (CTR) and Conversion Rate (CVR) are very important metrics for evaluating ad performance. As a result, ad event prediction systems are vital and widely used for sponsored search and display…
Click-Through Rate (CTR) prediction plays a vital role in recommender systems, online advertising, and search engines. Most of the current approaches model feature interactions through stacked or parallel structures, with some employing…
Click-through rate (CTR) prediction is a fundamental task in modern recommender systems. In recent years, the integration of large language models (LLMs) has been shown to effectively enhance the performance of traditional CTR methods.…
Click-through rate (CTR) prediction plays an important role in online advertising and recommendation systems, which aims at estimating the probability of a user clicking on a specific item. Feature interaction modeling and user interest…
Sponsored search is a multi-billion dollar industry and makes up a major source of revenue for search engines (SE). click-through-rate (CTR) estimation plays a crucial role for ads selection, and greatly affects the SE revenue, advertiser…
Despite the rapid growth of online advertisement in developing countries, existing highly over-parameterized Click-Through Rate (CTR) prediction models are difficult to be deployed due to the limited computing resources. In this paper, by…
Click-Through Rate (CTR) prediction is one of the most important machine learning tasks in recommender systems, driving personalized experience for billions of consumers. Neural architecture search (NAS), as an emerging field, has…
Click-through rates prediction is critical in modern advertising systems, where ranking relevance and user engagement directly impact platform efficiency and business value. In this project, we explore how to model CTR more effectively…
For industrial-scale advertising systems, prediction of ad click-through rate (CTR) is a central problem. Ad clicks constitute a significant class of user engagements and are often used as the primary signal for the usefulness of ads to…
Multimodal click-through rate (CTR) prediction is a key technique in industrial recommender systems. It leverages heterogeneous modalities such as text, images, and behavioral logs to capture high-order feature interactions between users…
Click-Through Rate (CTR) prediction plays an important role in many industrial applications, such as online advertising and recommender systems. How to capture users' dynamic and evolving interests from their behavior sequences remains a…
Click-through rate (CTR) prediction is a critical task in online advertising systems. Models like Deep Neural Networks (DNNs) are simple but stateless. They consider each target ad independently and cannot directly extract useful…
Click-Through Rate (CTR) prediction is a core task in nowadays commercial recommender systems. Feature crossing, as the mainline of research on CTR prediction, has shown a promising way to enhance predictive performance. Even though various…
In this work, we introduce the notion of Context-Based Prediction Models. A Context-Based Prediction Model determines the probability of a user's action (such as a click or a conversion) solely by relying on user and contextual features,…
Industrial recommender systems are frequently tasked with approximating probabilities for multiple, often closely related, user actions. For example, predicting if a user will click on an advertisement and if they will then purchase the…
Model evolution and constant availability of data are two common phenomena in large-scale real-world machine learning applications, e.g. ads and recommendation systems. To adapt, the real-world system typically retrain with all available…
Click-through rate (CTR) prediction is a critical task in online advertising systems. A large body of research considers each ad independently, but ignores its relationship to other ads that may impact the CTR. In this paper, we investigate…
Etsy is a global marketplace where people across the world connect to make, buy and sell unique goods. Sellers at Etsy can promote their product listings via advertising campaigns similar to traditional sponsored search ads. Click-Through…
Click-through rate (CTR) prediction is a critical task for many industrial systems, such as display advertising and recommender systems. Recently, modeling user behavior sequences attracts much attention and shows great improvements in the…
Ranking and recommendation systems are the foundation for numerous online experiences, ranging from search results to personalized content delivery. These systems have evolved into complex, multilayered architectures that leverage vast…