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Modeling high-order feature interactions efficiently is a central challenge in click-through rate and conversion rate prediction. Modern industrial recommender systems are predominantly built upon deep learning recommendation models, where…
Feature engineering has been the key to the success of many prediction models. However, the process is non-trivial and often requires manual feature engineering or exhaustive searching. DNNs are able to automatically learn feature…
Learning effective feature crosses is the key behind building recommender systems. However, the sparse and large feature space requires exhaustive search to identify effective crosses. Deep & Cross Network (DCN) was proposed to…
As an important modeling paradigm in click-through rate (CTR) prediction, the Deep & Cross Network (DCN) and its derivative models have gained widespread recognition primarily due to their success in a trade-off between computational cost…
Click-Through Rate(CTR) estimation has become one of the most fundamental tasks in many real-world applications and it's important for ranking models to effectively capture complex high-order features. Shallow feed-forward network is widely…
User response prediction, which aims to predict the probability that a user will provide a predefined positive response in a given context such as clicking on an ad or purchasing an item, is crucial to many industrial applications such as…
Click through rate(CTR) prediction is a core task in advertising systems. The booming e-commerce business in our company, results in a growing number of scenes. Most of them are so-called long-tail scenes, which means that the traffic of a…
Click Through Rate (CTR) prediction plays an essential role in recommender systems and online advertising. It is crucial to effectively model feature interactions to improve the prediction performance of CTR models. However, existing…
Neural-based multi-task learning (MTL) has been successfully applied to many recommendation applications. However, these MTL models (e.g., MMoE, PLE) did not consider feature interaction during the optimization, which is crucial for…
The lightweight ad ranking layer, living after the retrieval stage and before the fine ranker, plays a critical role in the success of a cascaded ad recommendation system. Due to the fact that there are multiple optimization tasks depending…
The Deep and Cross architecture (DCNv2) is a robust production baseline and is integral to numerous real-life recommender systems. Its inherent efficiency and ability to model interactions often result in models that are both simpler and…
In recent years, DL has developed rapidly, and personalized services are exploring using DL algorithms to improve the performance of the recommendation system. For personalized services, a successful recommendation consists of two parts:…
Deep neural networks (DNNs) that incorporated lifelong sequential modeling (LSM) have brought great success to recommendation systems in various social media platforms. While continuous improvements have been made in domain-specific LSM,…
Modern industrial recommender systems use a deep ranking model to score N candidates against the same user and context features. Standard implementations broadcast context features early in the forward pass, redundantly computing…
Click-through rate (CTR) prediction is a critical task in online advertising systems. Most existing methods mainly model the feature-CTR relationship and suffer from the data sparsity issue. In this paper, we propose DeepMCP, which models…
Feature interaction has been recognized as an important problem in machine learning, which is also very essential for click-through rate (CTR) prediction tasks. In recent years, Deep Neural Networks (DNNs) can automatically learn implicit…
Click-through rate prediction is an essential task in industrial applications, such as online advertising. Recently deep learning based models have been proposed, which follow a similar Embedding\&MLP paradigm. In these methods large scale…
Click-Through Rate (CTR) prediction is one of the most important and challenging in calculating advertisements and recommendation systems. To build a machine learning system with these data, it is important to properly model the interaction…
Click-through rate (CTR) prediction is a crucial task in online display advertising. The embedding-based neural networks have been proposed to learn both explicit feature interactions through a shallow component and deep feature…
Large embedding tables are indispensable in modern recommendation systems, thanks to their ability to effectively capture and memorize intricate details of interactions among diverse entities. As we explore integrating large embedding…