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The influence maximization (IM) problem aims at finding a subset of seed nodes in a social network that maximize the spread of influence. In this study, we focus on a sub-class of IM problems, where whether the nodes are willing to be the…

Social and Information Networks · Computer Science 2021-06-15 Haipeng Chen , Wei Qiu , Han-Ching Ou , Bo An , Milind Tambe

Influence maximization is the task of finding a set of seed nodes in a social network such that the influence spread of these seed nodes based on certain influence diffusion model is maximized. Topic-aware influence diffusion models have…

Social and Information Networks · Computer Science 2014-11-24 Wei Chen , Tian Lin , Cheng Yang

In this paper we consider an extension of the well-known Influence Maximization Problem in a social network which deals with finding a set of k nodes to initiate a diffusion process so that the total number of influenced nodes at the end of…

Social and Information Networks · Computer Science 2019-04-19 Kübra Tanınmış , Necati Aras , İ. K. Altınel

We study the task of selecting $k$ nodes, in a social network of size $n$, to seed a diffusion with maximum expected spread size, under the independent cascade model with cascade probability $p$. Most of the previous work on this problem…

Social and Information Networks · Computer Science 2022-05-24 Dean Eckles , Hossein Esfandiari , Elchanan Mossel , M. Amin Rahimian

We investigate the novel problem of voting-based opinion maximization in a social network: Find a given number of seed nodes for a target campaigner, in the presence of other competing campaigns, so as to maximize a voting-based score for…

Social and Information Networks · Computer Science 2022-09-15 Arkaprava Saha , Xiangyu Ke , Arijit Khan , Laks V. S. Lakshmanan

Social-media platforms have created new ways for citizens to stay informed and participate in public debates. However, to enable a healthy environment for information sharing, social deliberation, and opinion formation, citizens need to be…

Social and Information Networks · Computer Science 2021-11-05 Cigdem Aslay , Antonis Matakos , Esther Galbrun , Aristides Gionis

Online influence maximization aims to maximize the influence spread of a content in a social network with unknown network model by selecting a few seed nodes. Recent studies followed a non-adaptive setting, where the seed nodes are selected…

Machine Learning · Computer Science 2022-07-01 Kaixuan Huang , Yu Wu , Xuezhou Zhang , Shenyinying Tu , Qingyun Wu , Mengdi Wang , Huazheng Wang

Given a social network represented as a graph where the nodes are the users and the edges represent the social relations, and a positive integer k, how to select k nodes to maximize the influence in the network remains an active area of…

Social and Information Networks · Computer Science 2026-05-29 Poonam Sharma , Sanchit Virdi , Suman Banerjee

Influence Maximization Problem (IMP) is selecting a seed set of nodes in the social network to spread the influence as widely as possible. It has many applications in multiple domains, e.g., viral marketing is frequently used for new…

Databases · Computer Science 2020-01-23 Xinxun Zeng , Shiqi Zhang , Bo Tang

Influence maximization serves as the main goal of a variety of social network activities such as viral marketing and campaign advertising. The independent cascade model for the influence spread assumes a one-time chance for each activated…

Social and Information Networks · Computer Science 2017-08-08 Ali Vardasbi , Heshaam Faili , Masoud Asadpour

Information spread through social networks is ubiquitous. Influence maximiza- tion (IM) algorithms aim to identify individuals who will generate the greatest spread through the social network if provided with information, and have been…

Machine Learning · Statistics 2023-05-16 Octavio Mesner , Elizaveta Levina , Ji Zhu

This paper studies the multi-cascade influence maximization problem, which explores strategies for launching one information cascade in a social network with multiple existing cascades. With natural extensions to the classic models, we…

Social and Information Networks · Computer Science 2019-12-03 Guangmo Tong , Ruiqi Wang , Zheng Dong

The influence maximization paradigm has been used by researchers in various fields in order to study how information spreads in social networks. While previously the attention was mostly on efficiency, more recently fairness issues have…

Social and Information Networks · Computer Science 2021-11-10 Ruben Becker , Gianlorenzo D'Angelo , Sajjad Ghobadi , Hugo Gilbert

Influence maximization is a problem of finding a small set of highly influential users, also known as seeds, in a social network such that the spread of influence under certain propagation models is maximized. In this paper, we consider…

Social and Information Networks · Computer Science 2015-07-14 Wei Chen , Wei Lu , Ning Zhang

Viral marketing campaigns seek to recruit the most influential individuals to cover the largest target audience. This can be modeled as the well-studied maximum coverage problem. There is a related problem when the recruited nodes are…

Social and Information Networks · Computer Science 2013-12-30 Patricio Reyes , Alonso Silva

The personalization of our news consumption on social media has a tendency to reinforce our pre-existing beliefs instead of balancing our opinions. This finding is a concern for the health of our democracies which rely on an access to…

Social and Information Networks · Computer Science 2019-06-04 Ruben Becker , Federico Corò , Gianlorenzo D'Angelo , Hugo Gilbert

Influence maximization (IM) has garnered a lot of attention in the literature owing to applications such as viral marketing and infection containment. It aims to select a small number of seed users to adopt an item such that adoption…

Social and Information Networks · Computer Science 2020-12-08 Prithu Banerjee , Wei Chen , Laks V. S. Lakshmanan

In a social network, even about the same information the excitements between different pairs of users are different. If you want to spread a piece of new information and maximize the expected total amount of excitements, which seed users…

Social and Information Networks · Computer Science 2016-10-26 Zhefeng Wang , Yu Yang , Jian Pei , Enhong Chen

The goal of opinion maximization is to maximize the positive view towards a product, an ideology or any entity among the individuals in social networks. So far, opinion maximization is mainly studied as finding a set of influential nodes…

Social and Information Networks · Computer Science 2019-01-03 Anuj Nayak , Seyyedali Hosseinalipour , Huaiyu Dai

Influence maximization is key topic in data mining, with broad applications in social network analysis and viral marketing. In recent years, researchers have increasingly turned to machine learning techniques to address this problem. They…

Machine Learning · Computer Science 2024-12-18 Asela Hevapathige , Qing Wang , Ahad N. Zehmakan