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The rapid rise in popularity of Large Language Models (LLMs) with emerging capabilities has spurred public curiosity to evaluate and compare different LLMs, leading many researchers to propose their own LLM benchmarks. Noticing preliminary…

Conversational user queries are increasingly challenging traditional e-commerce platforms, whose search systems are typically optimized for keyword-based queries. We present an LLM-based semantic search framework that effectively captures…

In the rapidly evolving domain of Natural Language Generation (NLG) evaluation, introducing Large Language Models (LLMs) has opened new avenues for assessing generated content quality, e.g., coherence, creativity, and context relevance.…

Auto-bidding is a crucial task in real-time advertising markets, where policies must optimize long-horizon value under delivery constraints (e.g., budget and CPA). Existing methods for auto-bidding rely on compact numerical state…

This paper argues that large language model-based recommenders can displace today's attention-allocation machinery. LLM-based recommenders would ingest open-web content, infer a user's natural-language goals, and present information that…

Generative advertising in large language model (LLM) responses requires optimizing sponsorship configurations under two strict constraints: the strategic behavior of advertisers and the high cost of stochastic generations. To address this,…

Streaming services have reshaped how we discover and engage with digital entertainment. Despite these advancements, effectively understanding the wide spectrum of user search queries continues to pose a significant challenge. An accurate…

In the continuously advancing AI landscape, crafting context-rich and meaningful responses via Large Language Models (LLMs) is essential. Researchers are becoming more aware of the challenges that LLMs with fewer parameters encounter when…

Accurate query-product relevance labeling is indispensable to generate ground truth dataset for search ranking in e-commerce. Traditional approaches for annotating query-product pairs rely on human-based labeling services, which is…

Large Language Models (LLMs) have achieved remarkable success across diverse natural language tasks, yet the reward models employed for aligning LLMs often encounter challenges of reward hacking, where the approaches predominantly rely on…

Recommender systems are essential for guiding users through the vast and diverse landscape of digital content by delivering personalized and relevant suggestions. However, improving both personalization and interpretability remains a…

Retrieving answers in a quick and low cost manner without hallucinations from a combination of structured and unstructured data using Language models is a major hurdle. This is what prevents employment of Language models in knowledge…

Click-Through Rate (CTR) prediction is essential in online advertising, where semantic information plays a pivotal role in shaping user decisions and enhancing CTR effectiveness. Capturing and modeling deep semantic information, such as a…

Generative Engine Marketing (GEM) is an emerging ecosystem for monetizing generative engines, such as LLM-based chatbots, by seamlessly integrating relevant advertisements into their responses. At the core of GEM lies the generation and…

We address a not-widely-recognized subset of exploratory search, where a user sets out on a typically long "search quest" for the perfect wedding dress, overlooked research topic, killer company idea, etc. The first few outputs of current…

The performance of Large Language Models (LLMs) is fundamentally determined by the contextual information provided during inference. This survey introduces Context Engineering, a formal discipline that transcends simple prompt design to…

The rapid advancement of Large Language Models (LLMs) has outpaced the scalability of traditional evaluation benchmarks, which remain heavily dependent on labor-intensive expert curation. We address this bottleneck with Conv-to-Bench, a…

As Large Language Models (LLMs) become a primary interface between users and the web, companies face growing economic incentives to embed commercial influence into AI-mediated conversations. We present two preregistered experiments (N =…

Today's large language models (LLMs) are trained to align with user preferences through methods such as reinforcement learning. Yet models are beginning to be deployed not merely to satisfy users, but also to generate revenue for the…

Large language models (LLMs) are increasingly used for high-stakes decision-making, yet existing approaches struggle to reconcile scalability, interpretability, and reproducibility. Black-box models obscure their reasoning, while recent…