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In the Click-Through Rate (CTR) prediction scenario, user's sequential behaviors are well utilized to capture the user interest in the recent literature. However, despite being extensively studied, these sequential methods still suffer from…

Information Retrieval · Computer Science 2021-11-04 Kai Zhang , Hao Qian , Qing Cui , Qi Liu , Longfei Li , Jun Zhou , Jianhui Ma , Enhong Chen

Accounting for the fact that users have different sequential patterns, the main drawback of state-of-the-art recommendation strategies is that a fixed sequence length of user-item interactions is required as input to train the models. This…

Information Retrieval · Computer Science 2021-08-04 Stefanos Antaris , Dimitrios Rafailidis

Click-through rate (CTR) prediction is one of the core tasks in recommender systems. User behavior sequences, as one of the most effective features, can accurately reflect user preferences and significantly improve prediction accuracy.…

Information Retrieval · Computer Science 2026-04-28 Xiaolong Chen , Haoyi Zhao , Xu Huang , Defu Lian

Sequential recommender systems have become increasingly important in real-world applications that model user behavior sequences to predict their preferences. However, existing sequential recommendation methods predominantly rely on…

Information Retrieval · Computer Science 2025-06-05 Enze Liu , Bowen Zheng , Xiaolei Wang , Wayne Xin Zhao , Jinpeng Wang , Sheng Chen , Ji-Rong Wen

Lifelong sequential modeling (LSM) is becoming increasingly critical in social media recommendation systems for predicting the click-through rate (CTR) of items presented to users. Central to this process is the attention mechanism, which…

Information Retrieval · Computer Science 2025-04-14 Ting Guo , Zhaoyang Yang , Qinsong Zeng , Ming Chen

In recent years, the success of large language models (LLMs) has driven the exploration of scaling laws in recommender systems. However, models that demonstrate scaling laws are actually challenging to deploy in industrial settings for…

Information Retrieval · Computer Science 2026-01-27 Weijiang Lai , Beihong Jin , Di Zhang , Siru Chen , Jiongyan Zhang , Yuhang Gou , Jian Dong , Xingxing Wang

In personalized recommendation systems, accurately capturing users' evolving interests and combining them with contextual information is a critical research area. This paper proposes a novel model called the Deep Adaptive Interest Network…

Information Retrieval · Computer Science 2024-12-25 Shuaishuai Huang , Haowei Yang , You Yao , Xueting Lin , Yuming Tu

Modeling long sequences of user behaviors has emerged as a critical frontier in generative recommendation. However, existing solutions face a dilemma: linear attention mechanisms achieve efficiency at the cost of retrieval precision due to…

Information Retrieval · Computer Science 2026-02-23 Lei Xin , Yuhao Zheng , Ke Cheng , Changjiang Jiang , Zifan Zhang , Fanhu Zeng

State-of-the-art sequential recommendation relies heavily on self-attention-based recommender models. Yet such models are computationally expensive and often too slow for real-time recommendation. Furthermore, the self-attention operation…

Information Retrieval · Computer Science 2023-11-09 Zhenrui Yue , Yueqi Wang , Zhankui He , Huimin Zeng , Julian McAuley , Dong Wang

Click-Through Rate (CTR) prediction plays an important role in many industrial applications, and recently a lot of attention is paid to the deep interest models which use attention mechanism to capture user interests from historical…

Information Retrieval · Computer Science 2021-05-24 Keke Zhao , Xing Zhao , Qi Cao , Linjian Mo

Sequential recommendation predicts users' next behaviors with their historical interactions. Recommending with longer sequences improves recommendation accuracy and increases the degree of personalization. As sequences get longer, existing…

Information Retrieval · Computer Science 2022-09-05 Qianying Lin , Wen-Ji Zhou , Yanshi Wang , Qing Da , Qing-Guo Chen , Bing Wang

Recently, deep neural networks are widely applied in recommender systems for their effectiveness in capturing/modeling users' preferences. Especially, the attention mechanism in deep learning enables recommender systems to incorporate…

Information Retrieval · Computer Science 2021-03-17 Jianqing Zhang , Dongjing Wang , Dongjin Yu

With the rapid growth of user historical behavior data, user interest modeling has become a prominent aspect in Click-Through Rate (CTR) prediction, focusing on learning user intent representations. However, this complexity poses…

Information Retrieval · Computer Science 2025-05-09 Xin Song , Xiaochen Li , Jinxin Hu , Hong Wen , Zulong Chen , Yu Zhang , Xiaoyi Zeng , Jing Zhang

Sequential recommender systems aim to model users' evolving preferences by capturing patterns in their historical interactions. Recent advances in this area have leveraged deep neural networks and attention mechanisms to effectively…

Machine Learning · Computer Science 2025-06-17 Siqi Liang , Yudi Zhang , Yubo Wang

Click-Through Rate (CTR) prediction, a core task in recommendation systems, estimates user click likelihood using historical behavioral data. Modeling user behavior sequences as text to leverage Language Models (LMs) for this task has…

Computation and Language · Computer Science 2025-08-06 Zixuan Li , Binzong Geng , Jing Xiong , Yong He , Yuxuan Hu , Jian Chen , Dingwei Chen , Xiyu Chang , Liang Zhang , Linjian Mo , Chengming Li , Chuan Yuan , Zhenan Sun

Long-sequence modeling has become an indispensable frontier in recommendation systems for capturing users' long-term preferences. However, user behaviors within advertising domains are inherently sparse, posing a significant barrier to…

Sequential recommendation tasks, which aim to predict the next item a user will interact with, typically rely on models trained solely on historical data. However, in real-world scenarios, user behavior can fluctuate in the long interaction…

Information Retrieval · Computer Science 2024-10-01 Zhaoqi Yang , Yanan Wang , Yong Ge

Deep Interest Network (DIN) is a state-of-the-art model which uses attention mechanism to capture user interests from historical behaviors. User interests intuitively follow a hierarchical pattern such that users generally show interests…

Information Retrieval · Computer Science 2020-05-28 Weinan Xu , Hengxu He , Minshi Tan , Yunming Li , Jun Lang , Dongbai Guo

Sequence modeling faces challenges in capturing long-range dependencies across diverse tasks. Recent linear and transformer-based forecasters have shown superior performance in time series forecasting. However, they are constrained by their…

Machine Learning · Computer Science 2024-11-25 Bong Gyun Kang , Dongjun Lee , HyunGi Kim , DoHyun Chung , Sungroh Yoon

Lifelong user behavior sequences are crucial for capturing user interests and predicting user responses in modern recommendation systems. A two-stage paradigm is typically adopted to handle these long sequences: a subset of relevant…

Information Retrieval · Computer Science 2025-03-27 Ningya Feng , Junwei Pan , Jialong Wu , Baixu Chen , Ximei Wang , Qian Li , Xian Hu , Jie Jiang , Mingsheng Long
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