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Click-through rates prediction is critical in modern advertising systems, where ranking relevance and user engagement directly impact platform efficiency and business value. In this project, we explore how to model CTR more effectively…

Machine Learning · Computer Science 2025-12-01 Hongyu Yang , Chunxi Wen , Jiyin Zhang , Nanfei Shen , Shijiao Zhang , Xiyan Han

Sequential recommendation methods are increasingly important in cutting-edge recommender systems. Through leveraging historical records, the systems can capture user interests and perform recommendations accordingly. State-of-the-art…

Information Retrieval · Computer Science 2023-08-10 Chong Liu , Xiaoyang Liu , Rongqin Zheng , Lixin Zhang , Xiaobo Liang , Juntao Li , Lijun Wu , Min Zhang , Leyu Lin

Context: User intent modeling is a crucial process in Natural Language Processing that aims to identify the underlying purpose behind a user's request, enabling personalized responses. With a vast array of approaches introduced in the…

Generative Recommendation (GR) has emerged as a transformative paradigm that reformulates the traditional cascade ranking system into a sequence-to-item generation task, facilitated by the use of discrete Semantic IDs (SIDs). However,…

Information Retrieval · Computer Science 2026-02-25 Zesheng Wang , Longfei Xu , Weidong Deng , Huimin Yan , Kaikui Liu , Xiangxiang Chu

With the recent progress in generative artificial intelligence (Generative AI), particularly in the development of large language models, recommendation systems are evolving to become more versatile. Unlike traditional techniques,…

Information Retrieval · Computer Science 2025-06-23 Zihan Hong , Yushi Wu , Zhiting Zhao , Shanshan Feng , Jianghong Ma , Jiao Liu , Tianjun Wei

Capturing the evolving trends of user interest is important for both recommendation systems and advertising systems, and user behavior sequences have been successfully used in Click-Through-Rate(CTR) prediction problems. However, if the…

Information Retrieval · Computer Science 2022-10-10 Dike Sun , Kai Liu , ShengKai Yang

Click-through rate (CTR) prediction is a critical task in recommendation systems, serving as the ultimate filtering step to sort items for a user. Most recent cutting-edge methods primarily focus on investigating complex implicit and…

Information Retrieval · Computer Science 2024-05-13 Song-Li Wu , Liang Du , Jia-Qi Yang , Yu-Ai Wang , De-Chuan Zhan , Shuang Zhao , Zi-Xun Sun

Generative recommendation (GenRec) models typically model user behavior via full attention, but scaling to lifelong sequences is hindered by prohibitive computational costs and noise accumulation from stochastic interactions. To address…

Information Retrieval · Computer Science 2026-02-16 Yixiao Chen , Yuan Wang , Yue Liu , Qiyao Wang , Ke Cheng , Xin Xu , Juntong Yan , Shuojin Yang , Menghao Guo , Jun Zhang , Huan Yu , Jie Jiang

Advertising is critical to many online e-commerce platforms such as e-Bay and Amazon. One of the important signals that these platforms rely upon is the click-through rate (CTR) prediction. The recent popularity of multi-modal sharing…

Social and Information Networks · Computer Science 2021-09-07 Li He , Hongxu Chen , Dingxian Wang , Jameel Shoaib , Philip Yu , Guandong Xu

E-commerce platforms provide entrances for customers to enter mini-apps that can meet their specific shopping requirements. Trigger items displayed on entrance icons can attract more entering. However, conventional Click-Through-Rate (CTR)…

Machine Learning · Computer Science 2022-11-17 Yaxian Xia , Yi Cao , Sihao Hu , Tong Liu , Lingling Lu

Motion prediction is crucial for autonomous driving systems to understand complex driving scenarios and make informed decisions. However, this task is challenging due to the diverse behaviors of traffic participants and complex…

Computer Vision and Pattern Recognition · Computer Science 2024-03-12 Shaoshuai Shi , Li Jiang , Dengxin Dai , Bernt Schiele

Generative AI models differ from traditional machine learning tools in that they allow users to provide as much or as little information as they choose in their inputs. This flexibility often leads users to omit certain details, relying on…

Computer Science and Game Theory · Computer Science 2026-05-13 Charlotte Park , Kate Donahue , Manish Raghavan

Generative recommender systems have recently emerged as a promising paradigm by formulating next-item prediction as an auto-regressive semantic IDs generation, such as OneRec series works. However, with the next-item-agnostic prediction…

Information Retrieval · Computer Science 2026-04-29 Yu Liu , Jiangxia Cao

Click-through rate (CTR) prediction is a fundamental task in modern recommender systems. In recent years, the integration of large language models (LLMs) has been shown to effectively enhance the performance of traditional CTR methods.…

Information Retrieval · Computer Science 2026-01-29 Yu Cui , Feng Liu , Jiawei Chen , Xingyu Lou , Changwang Zhang , Jun Wang , Yuegang Sun , Xiaohu Yang , Can Wang

User response prediction is essential in industrial recommendation systems, such as online display advertising. Among all the features in recommendation models, user behaviors are among the most critical. Many works have revealed that a…

Information Retrieval · Computer Science 2024-07-08 Haolin Zhou , Junwei Pan , Xinyi Zhou , Xihua Chen , Jie Jiang , Xiaofeng Gao , Guihai Chen

Click-Through Rate prediction aims to predict the ratio of clicks to impressions of a specific link. This is a challenging task since (1) there are usually categorical features, and the inputs will be extremely high-dimensional if one-hot…

Machine Learning · Computer Science 2021-06-30 Qiuqiang Lin , Chuanhou Gao

Conversational Recommender Systems (CRS) provide personalized services through multi-turn interactions, yet most existing methods overlook users' heterogeneous decision-making styles and knowledge levels, which constrains both accuracy and…

Information Retrieval · Computer Science 2025-09-10 Yaying Luo , Hui Fang , Zhu Sun

While generative recommendations (GR) possess strong sequential reasoning capabilities, they face significant challenges when processing extremely long user behavior sequences: the high computational cost forces practical sequence lengths…

Information Retrieval · Computer Science 2026-02-17 Yu Zhou , Chengcheng Guo , Kuo Cai , Ji Liu , Qiang Luo , Ruiming Tang , Han Li , Kun Gai , Guorui Zhou

Click-through rate (CTR) prediction is a crucial issue in recommendation systems. There has been an emergence of various public CTR datasets. However, existing datasets primarily suffer from the following limitations. Firstly, users…

Information Retrieval · Computer Science 2023-09-01 Zhaoxin Huan , Ke Ding , Ang Li , Xiaolu Zhang , Xu Min , Yong He , Liang Zhang , Jun Zhou , Linjian Mo , Jinjie Gu , Zhongyi Liu , Wenliang Zhong , Guannan Zhang

In sequential recommendation, models recommend items based on user's interaction history. To this end, current models usually incorporate information such as item descriptions and user intent or preferences. User preferences are usually not…