Related papers: MemeLens: Multilingual Multitask VLMs for Memes
Memes are graphics and text overlapped so that together they present concepts that become dubious if one of them is absent. It is spread mostly on social media platforms, in the form of jokes, sarcasm, motivating, etc. After the success of…
Memes have emerged as a popular form of multimodal online communication, where their interpretation heavily depends on the specific context in which they appear. Current approaches predominantly focus on isolated meme analysis, either for…
In this paper, we present a comprehensive and systematic analysis of vision-language models (VLMs) for disparate meme classification tasks. We introduced a novel approach that generates a VLM-based understanding of meme images and…
Rapid deployment of vision-language models (VLMs) magnifies safety risks, yet most evaluations rely on artificial images. This study asks: How safe are current VLMs when confronted with meme images that ordinary users share? To investigate…
Memes are powerful means for effective communication on social media. Their effortless amalgamation of viral visuals and compelling messages can have far-reaching implications with proper marketing. Previous research on memes has primarily…
Memes have become a dominant form of communication in social media in recent years. Memes are typically humorous and harmless, however there are also memes that promote hate speech, being in this way harmful to individuals and groups based…
The rapid evolution of social media has provided enhanced communication channels for individuals to create online content, enabling them to express their thoughts and opinions. Multimodal memes, often utilized for playful or humorous…
Internet memes represent a popular form of multimodal online communication and often use figurative elements to convey layered meaning through the combination of text and images. However, it remains largely unclear how multimodal large…
Memes are a widely popular tool for web users to express their thoughts using visual metaphors. Understanding memes requires recognizing and interpreting visual metaphors with respect to the text inside or around the meme, often while…
Memes have emerged as a powerful form of communication, integrating visual and textual elements to convey humor, satire, and cultural messages. Existing research has focused primarily on aspects such as emotion classification, meme…
Memes are a pervasive form of online communication, yet their cultural specificity poses significant challenges for cross-cultural adaptation. We study cross-cultural meme transcreation, a multimodal generation task that aims to preserve…
Internet memes have become a dominant method of communication; at the same time, however, they are also increasingly being used to advocate extremism and foster derogatory beliefs. Nonetheless, we do not have a firm understanding as to…
Image-with-text memes combine text with imagery to achieve comedy, but in today's world, they also play a pivotal role in online communication, influencing politics, marketing, and social norms. A "meme template" is a preexisting layout or…
Much work in the space of NLP has used computational methods to explore sociolinguistic variation in text. In this paper, we argue that memes, as multimodal forms of language comprised of visual templates and text, also exhibit meaningful…
Hateful meme detection is a new multimodal task that has gained significant traction in academic and industry research communities. Recently, researchers have applied pre-trained visual-linguistic models to perform the multimodal…
Online memes are a powerful yet challenging medium for content moderation, often masking harmful intent behind humor, irony, or cultural symbolism. Conventional moderation systems "especially those relying on explicit text" frequently fail…
Memes are used for spreading ideas through social networks. Although most memes are created for humor, some memes become hateful under the combination of pictures and text. Automatically detecting the hateful memes can help reduce their…
Cultural context profoundly shapes how people interpret online content, yet vision-language models (VLMs) remain predominantly trained through Western or English-centric lenses. This limits their fairness and cross-cultural robustness in…
The age of social media is rife with memes. Understanding and detecting harmful memes pose a significant challenge due to their implicit meaning that is not explicitly conveyed through the surface text and image. However, existing harmful…
In the past few years, the meme has become a new way of communication on the Internet. As memes are the images with embedded text, it can quickly spread hate, offence and violence. Classifying memes are very challenging because of their…