Related papers: Behavioral Targeting, a European Legal Perspective
This chapter examines the policy implications of behavioural sciences insights for the regulation of privacy on the Internet, by focusing in particular on behavioural targeting. This marketing technique involves tracking people's online…
This PhD thesis discusses how European law could improve privacy protection in the area of behavioural targeting. Behavioural targeting, also referred to as online profiling, involves monitoring people's online behaviour, and using the…
Information about millions of people is collected for behavioural targeting, a type of marketing that involves tracking people's online behaviour for targeted advertising. It is hotly debated whether data protection law applies to…
This paper discusses legal developments in Europe and the Netherlands. Recent decisions show that European data protection law, or privacy law, applies to behavioral targeting in most cases. Dutch law explicitly presumes that data…
Information about millions of people is collected for behavioural targeting, a type of marketing that involves tracking people's online behaviour for targeted advertising. It is hotly debated whether data protection law applies to…
On the internet, we encounter take-it-or-leave-it choices regarding our privacy on a daily basis. In Europe, online tracking for targeted advertising generally requires the internet users' consent to be lawful. Some websites use a tracking…
The European Union Charter of Fundamental Rights only allows personal data processing if a data controller has a legal basis for the processing. This paper argues that in most circumstances the only available legal basis for the processing…
In this paper, we examine how online political micro-targeting is regulated in Europe. While there are no specific rules on such micro-targeting, there are general rules that apply. We focus on three fields of law: data protection law,…
On the modern web, trackers and advertisers frequently construct and monetize users' detailed behavioral profiles without consent. Despite various studies on web tracking mechanisms and advertisements, there has been no rigorous study…
Online political microtargeting involves monitoring people's online behaviour, and using the collected data, sometimes enriched with other data, to show people-targeted political advertisements. Online political microtargeting is widely…
This paper aims to stir debate about a disconcerting privacy issue on web browsing that could easily emerge because of unethical practices and uncontrolled use of technology. We demonstrate how straightforward is to capture behavioral data…
We need to rethink our approach to defend privacy on the internet. Currently, policymakers focus heavily on the idea of informed consent as a means to defend privacy. For instance, in many countries the law requires firms to obtain an…
The Internet of Behavior is a research theme that aims to analyze human behavior data on the Internet from the perspective of behavioral psychology, obtain insights about human behavior, and better understand the intention behind the…
Data aggregators collect large amount of information about individual users and create detailed online behavioral profiles of individuals. Behavioral profiles benefit users by improving products and services. However, they have also raised…
Profiling users for the purpose of targeted advertisements or other kinds of personalization is very popular on the internet. But besides the benefits of individually tailored news feeds and shopping recommendation research has shown that…
We need to rethink our approach to defend privacy on the internet. Currently, policymakers focus heavily on the idea of informed consent as a means to defend privacy. For instance, in many countries the law requires firms to obtain an…
Different countries have different privacy regulatory models. These models impact the perspectives and laws surrounding internet privacy. However, little is known about how effective the regulatory models are when it comes to limiting…
Online Behavioural targeted Advertising (OBA) has risen in prominence as a method to increase the effectiveness of online advertising. OBA operates by associating tags or labels to users based on their online activity and then using these…
We present a new algorithm for behavioral targeting of banner advertisements. We record different user's actions such as clicks, search queries and page views. We use the collected information on the user to estimate in real time the…
Advertisers are increasingly monitoring people's online behavior and using the information collected to show people individually targeted advertisements. This phenomenon is called online behavioral advertising (OBA). Although advertisers…