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Large language models (LLMs) have demonstrated remarkable capabilities in simulating human behaviour and social intelligence. However, they risk perpetuating societal biases, especially when demographic information is involved. We introduce…

Computers and Society · Computer Science 2025-06-11 Bryan Chen Zhengyu Tan , Roy Ka-Wei Lee

The introduction of Large Language Models (LLMs) has significantly transformed Natural Language Processing (NLP) applications by enabling more advanced analysis of customer personas. At Volvo Construction Equipment (VCE), customer personas…

Computation and Language · Computer Science 2025-05-26 Muhammed Rizwan , Lars Carlsson , Mohammad Loni

Despite the growing utility of Large Language Models (LLMs) for simulating human behavior, the extent to which these synthetic personas accurately reflect world and moral value systems across different cultural conditionings remains…

Computation and Language · Computer Science 2026-02-02 Candida M. Greco , Lucio La Cava , Andrea Tagarelli

Large language model (LLM) simulations of human behavior have the potential to revolutionize the social and behavioral sciences, if and only if they faithfully reflect real human behaviors. Current evaluations of simulation fidelity are…

Computation and Language · Computer Science 2026-04-14 Tiancheng Hu , Joachim Baumann , Lorenzo Lupo , Nigel Collier , Dirk Hovy , Paul Röttger

Large language models (LLMs) are known to generate biased responses where the opinions of certain groups and populations are underrepresented. Here, we present a novel approach to achieve controllable generation of specific viewpoints using…

Computation and Language · Computer Science 2024-04-04 Junyi Li , Ninareh Mehrabi , Charith Peris , Palash Goyal , Kai-Wei Chang , Aram Galstyan , Richard Zemel , Rahul Gupta

People now regularly interface with Large Language Models (LLMs) via speech and text (e.g., Bard) interfaces. However, little is known about the relationship between how users anthropomorphize an LLM system (i.e., ascribe human-like…

Human-Computer Interaction · Computer Science 2024-05-13 Michelle Cohn , Mahima Pushkarna , Gbolahan O. Olanubi , Joseph M. Moran , Daniel Padgett , Zion Mengesha , Courtney Heldreth

Persona agents, which are LLM agents conditioned to act according to an assigned persona, enable contextually rich and user aligned interactions across domains like education and healthcare. However, evaluating how faithfully these agents…

Surveys are widely used in social sciences to understand human behavior, but their implementation often involves iterative adjustments that demand significant effort and resources. To this end, researchers have increasingly turned to large…

Computers and Society · Computer Science 2024-12-06 Sunwoong Kim , Jongho Jeong , Jin Soo Han , Donghyuk Shin

Psychological profiling of large language models (LLMs) using psychometric questionnaires designed for humans has become widespread. However, it remains unclear whether the resulting profiles mirror the models' psychological characteristics…

Computation and Language · Computer Science 2026-04-06 Woojung Song , Dongmin Choi , Yoonah Park , Jongwook Han , Yohan Jo

Advances in Large Language Models (LLMs) paved the way for their emerging applications in various domains, such as human behavior simulations, where LLMs could augment human-generated data in social science research and machine learning…

Machine Learning · Computer Science 2025-04-08 Ngoc Bui , Hieu Trung Nguyen , Shantanu Kumar , Julian Theodore , Weikang Qiu , Viet Anh Nguyen , Rex Ying

Synthetic users are cost-effective proxies for real users in the evaluation of conversational recommender systems. Large language models show promise in simulating human-like behavior, raising the question of their ability to represent a…

Computation and Language · Computer Science 2024-03-27 Se-eun Yoon , Zhankui He , Jessica Maria Echterhoff , Julian McAuley

Field experiments (A/B tests) are often the most credible benchmark for methods (algorithms) in societal systems, but their cost and latency bottleneck rapid methodological progress. LLM-based persona simulation offers a cheap synthetic…

Artificial Intelligence · Computer Science 2026-01-30 Enoch Hyunwook Kang

Human judgments are inherently subjective and are actively affected by personal traits such as gender and ethnicity. While Large Language Models (LLMs) are widely used to simulate human responses across diverse contexts, their ability to…

Computation and Language · Computer Science 2025-02-18 Huaman Sun , Jiaxin Pei , Minje Choi , David Jurgens

Current methods for personality control in Large Language Models rely on static prompting or expensive fine-tuning, failing to capture the dynamic and compositional nature of human traits. We introduce PERSONA, a training-free framework…

Artificial Intelligence · Computer Science 2026-02-18 Xiachong Feng , Liang Zhao , Weihong Zhong , Yichong Huang , Yuxuan Gu , Lingpeng Kong , Xiaocheng Feng , Bing Qin

Applications based on large language models (LLMs), such as multi-agent simulations, require population diversity among agents. We identify a pervasive failure mode we term \emph{Persona Collapse}: agents each assigned a distinct profile…

Computation and Language · Computer Science 2026-04-28 Yunze Xiao , Vivienne J. Zhang , Chenghao Yang , Ningshan Ma , Weihao Xuan , Jen-tse Huang

Understanding human personality is crucial for web applications such as personalized recommendation and mental health assessment. Existing studies on personality detection predominantly adopt a "posts -> user vector -> labels" modeling…

Computation and Language · Computer Science 2025-12-10 Yifan Lyu , Liang Zhang

The advent of large language models (LLMs) has revolutionized natural language processing, enabling the generation of coherent and contextually relevant human-like text. As LLMs increasingly powerconversational agents used by the general…

Traditional sociological research often relies on human participation, which, though effective, is expensive, challenging to scale, and with ethical concerns. Recent advancements in large language models (LLMs) highlight their potential to…

Computation and Language · Computer Science 2024-12-05 Xinyi Mou , Xuanwen Ding , Qi He , Liang Wang , Jingcong Liang , Xinnong Zhang , Libo Sun , Jiayu Lin , Jie Zhou , Xuanjing Huang , Zhongyu Wei

We present PersonaConvBench, a large-scale benchmark for evaluating personalized reasoning and generation in multi-turn conversations with large language models (LLMs). Unlike existing work that focuses on either personalization or…

Personalization is essential for Large Language Model (LLM)-based agents to adapt to users' preferences and improve response quality and task performance. However, most existing approaches infer personas from chat histories, which capture…

Computation and Language · Computer Science 2026-04-09 Bufang Yang , Lilin Xu , Yixuan Li , Kaiwei Liu , Xiaofan Jiang , Zhenyu Yan