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Recent advances in large language models (LLMs) have enabled human-like social simulations at unprecedented scale and fidelity, offering new opportunities for computational social science. A key challenge, however, is the construction of…

Computation and Language · Computer Science 2025-10-07 Zhengyu Hu , Jianxun Lian , Zheyuan Xiao , Max Xiong , Yuxuan Lei , Tianfu Wang , Kaize Ding , Ziang Xiao , Nicholas Jing Yuan , Xing Xie

Using persona-conditioned LLMs as synthetic survey respondents has become a common practice in computational social science and agent-based simulations. Yet, it remains unclear whether multi-attribute persona prompting improves LLM…

Computers and Society · Computer Science 2026-02-24 Erika Elizabeth Taday Morocho , Lorenzo Cima , Tiziano Fagni , Marco Avvenuti , Stefano Cresci

What does it mean to model a person, not merely to predict isolated responses, preferences, or behaviors, but to simulate how an individual interprets events, forms opinions, makes judgments, and acts consistently across contexts? This…

Computers and Society · Computer Science 2026-03-31 Mao Li , Frederick G. Conrad

The use of large language models (LLMs) to simulate human behavior has gained significant attention, particularly through personas that approximate individual characteristics. Persona-based simulations hold promise for transforming…

Computation and Language · Computer Science 2025-03-24 Ang Li , Haozhe Chen , Hongseok Namkoong , Tianyi Peng

Persona-driven simulations are increasingly used in computational social science, yet their validity critically depends on the fidelity of the underlying personas. Constructing virtual populations that are both authentic and scalable…

Computation and Language · Computer Science 2026-04-21 Vahid Rahimzadeh , Erfan Moosavi Monazzah , Mohammad Taher Pilehvar , Yadollah Yaghoobzadeh

This research focuses on using large language models (LLMs) to simulate social experiments, exploring their ability to emulate human personality in virtual persona role-playing. The research develops an end-to-end evaluation framework,…

Computers and Society · Computer Science 2025-10-15 Yuqi Bai , Tianyu Huang , Kun Sun , Yuting Chen

Simulating human profiles by instilling personas into large language models (LLMs) is rapidly transforming research in agentic behavioral simulation, LLM personalization, and human-AI alignment. However, most existing synthetic personas…

Artificial Intelligence · Computer Science 2025-12-02 Zhen Wang , Yufan Zhou , Zhongyan Luo , Lyumanshan Ye , Adam Wood , Man Yao , Saab Mansour , Luoshang Pan

Large language models (LLMs) are increasingly used to simulate human opinions and survey responses, but their ability to reproduce population responses across cultures remains limited. Existing persona-based prompting methods typically rely…

Computation and Language · Computer Science 2026-05-18 Axel Abels , Elias Fernandez Domingos , Apurva Shah , Tom Lenaerts

Large language models (LLMs) show strong potential for simulating human social behaviors and interactions, yet lack large-scale, systematically constructed benchmarks for evaluating their alignment with real-world social attitudes. To…

Social and Information Networks · Computer Science 2025-10-14 Jia Wang , Ziyu Zhao , Tingjuntao Ni , Zhongyu Wei

Developing and validating psychometric scales requires large samples, multiple testing phases, and substantial resources. Recent advances in Large Language Models (LLMs) enable the generation of synthetic participant data by prompting…

Human-Computer Interaction · Computer Science 2025-12-30 Enrico Cipriani , Pavel Okopnyi , Danilo Menicucci , Simone Grassini

Large Language Model (LLM) agents are increasingly deployed in settings where they interact with a wide variety of people, including users who are unclear, impatient, or reluctant to share information. However, collecting real interaction…

Artificial Intelligence · Computer Science 2026-05-14 Harshita Chopra , Kshitish Ghate , Aylin Caliskan , Tadayoshi Kohno , Chirag Shah , Natasha Jaques

Personality refers to individual differences in behavior, thinking, and feeling. With the growing availability of digital footprints, especially from social media, automated methods for personality assessment have become increasingly…

Computation and Language · Computer Science 2025-10-06 Matej Gjurković

Persona prompting is increasingly used in large language models (LLMs) to simulate views of various sociodemographic groups. However, how a persona prompt is formulated can significantly affect outcomes, raising concerns about the fidelity…

Computation and Language · Computer Science 2025-10-06 Marlene Lutz , Indira Sen , Georg Ahnert , Elisa Rogers , Markus Strohmaier

We analyzed 83 persona prompts from 27 research articles that used large language models (LLMs) to generate user personas. Findings show that the prompts predominantly generate single personas. Several prompts express a desire for short or…

Human-Computer Interaction · Computer Science 2026-03-04 Joni Salminen , Danial Amin , Bernard Jansen

Despite their potential as human proxies, LLMs often fail to generate heterogeneous data with human-like diversity, thereby diminishing their value in advancing social science research. To address this gap, we propose a novel method to…

Computation and Language · Computer Science 2026-01-21 Pengda Wang , Huiqi Zou , Han Jiang , Hanjie Chen , Tianjun Sun , Xiaoyuan Yi , Ziang Xiao , Frederick L. Oswald

The humanlike responses of large language models (LLMs) have prompted social scientists to investigate whether LLMs can be used to simulate human participants in experiments, opinion polls and surveys. Of central interest in this line of…

Computation and Language · Computer Science 2024-05-14 Nikolay B Petrov , Gregory Serapio-García , Jason Rentfrow

This paper introduces PolyPersona, a generative framework for synthesizing persona-conditioned survey responses across multiple domains. The framework instruction-tunes compact chat models using parameter-efficient LoRA adapters with 4-bit…

Computation and Language · Computer Science 2025-12-17 Tejaswani Dash , Dinesh Karri , Anudeep Vurity , Gautam Datla , Tazeem Ahmad , Saima Rafi , Rohith Tangudu

Large language models (LLMs) are recognized as systems that closely mimic aspects of human intelligence. This capability has attracted attention from the social science community, who see the potential in leveraging LLMs to replace human…

Computers and Society · Computer Science 2025-03-04 Qiuejie Xie , Qiming Feng , Tianqi Zhang , Qingqiu Li , Linyi Yang , Yuejie Zhang , Rui Feng , Liang He , Shang Gao , Yue Zhang

Recent advances enable Large Language Models (LLMs) to generate AI personas, yet their lack of deep contextual, cultural, and emotional understanding poses a significant limitation. This study quantitatively compared human responses with…

Computers and Society · Computer Science 2025-12-03 Tabia Tanzin Prama , Christopher M. Danforth , Peter Sheridan Dodds

Evaluating AI systems that interact with humans requires understanding their behavior across diverse user populations, but collecting representative human data is often expensive or infeasible, particularly for novel technologies or…

Artificial Intelligence · Computer Science 2026-05-27 Davide Paglieri , Logan Cross , William A. Cunningham , Joel Z. Leibo , Alexander Sasha Vezhnevets
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