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With the explosive growth of Internet data, users are facing the problem of information overload, which makes it a challenge to efficiently obtain the required resources. Recommendation systems have emerged in this context. By filtering…

Information Retrieval · Computer Science 2024-10-22 Wenyi Liu , Rui Wang , Yuanshuai Luo , Jianjun Wei , Zihao Zhao , Junming Huang

The evolution of previous Click-Through Rate (CTR) models has mainly been driven by proposing complex components, whether shallow or deep, that are adept at modeling feature interactions. However, there has been less focus on improving…

Information Retrieval · Computer Science 2024-11-26 Kexin Zhang , Fuyuan Lyu , Xing Tang , Dugang Liu , Chen Ma , Kaize Ding , Xiuqiang He , Xue Liu

Click-through rate (CTR) prediction is a critical task for many industrial systems, such as display advertising and recommender systems. Recently, modeling user behavior sequences attracts much attention and shows great improvements in the…

Information Retrieval · Computer Science 2020-08-27 Yufei Feng , Fuyu Lv , Binbin Hu , Fei Sun , Kun Kuang , Yang Liu , Qingwen Liu , Wenwu Ou

Advertising is critical to many online e-commerce platforms such as e-Bay and Amazon. One of the important signals that these platforms rely upon is the click-through rate (CTR) prediction. The recent popularity of multi-modal sharing…

Social and Information Networks · Computer Science 2021-09-07 Li He , Hongxu Chen , Dingxian Wang , Jameel Shoaib , Philip Yu , Guandong Xu

In click-through rate prediction, click-through rate prediction is used to model users' interests. However, most of the existing CTR prediction methods are mainly based on the ID modality. As a result, they are unable to comprehensively…

Information Retrieval · Computer Science 2025-09-01 Xiaoxi Cui , Weihai Lu , Yu Tong , Yiheng Li , Zhejun Zhao

Click-through rate (CTR) prediction is a critical task for many applications, as its accuracy has a direct impact on user experience and platform revenue. In recent years, CTR prediction has been widely studied in both academia and…

Information Retrieval · Computer Science 2025-11-19 Jieming Zhu , Jinyang Liu , Shuai Yang , Qi Zhang , Xiuqiang He

Software fault prediction (SFP) is a critical task in software engineering, enabling early identification of faults in modules to improve software quality and reduce maintenance costs. This research investigates the combined effects of…

Software Engineering · Computer Science 2026-05-19 Ahmad Nauman Ghazi , Nagajyothi Devarapalli , Ashir Javeed , Sadi Alawadi , Fahed Alkhabbas , Khalid AlKharabsheh

Click-Through Rate (CTR) prediction is a crucial task in recommendation systems, online searches, and advertising platforms, where accurately capturing users' real interests in content is essential for performance. However, existing methods…

Click-through rate (CTR) prediction aims to predict the probability that the user will click an item, which has been one of the key tasks in online recommender and advertising systems. In such systems, rich user behavior (viz. long- and…

Information Retrieval · Computer Science 2023-06-21 Huinan Sun , Guangliang Yu , Pengye Zhang , Bo Zhang , Xingxing Wang , Dong Wang

In the Click-Through Rate (CTR) prediction scenario, user's sequential behaviors are well utilized to capture the user interest in the recent literature. However, despite being extensively studied, these sequential methods still suffer from…

Information Retrieval · Computer Science 2021-11-04 Kai Zhang , Hao Qian , Qing Cui , Qi Liu , Longfei Li , Jun Zhou , Jianhui Ma , Enhong Chen

Click-through rate (CTR) prediction models are common in many online applications such as digital advertising and recommender systems. Field-Aware Factorization Machine (FFM) and Field-weighted Factorization Machine (FwFM) are…

Information Retrieval · Computer Science 2021-06-16 Harshit Pande

Cross-domain recommendation (CDR) methods are proposed to tackle the sparsity problem in click through rate (CTR) estimation. Existing CDR methods directly transfer knowledge from the source domains to the target domain and ignore the…

Machine Learning · Computer Science 2024-11-15 Ke Xu , Ziliang Wang , Wei Zheng , Yuhao Ma , Chenglin Wang , Nengxue Jiang , Cai Cao

Click-through-rate (CTR) prediction has an essential impact on improving user experience and revenue in e-commerce search. With the development of deep learning, graph-based methods are well exploited to utilize graph structure extracted…

Information Retrieval · Computer Science 2024-07-08 Pipi Peng , Yunqing Jia , Ziqiang Zhou , murmurhash , Zichong Xiao

Feature selection aims to identify the optimal feature subset for enhancing downstream models. Effective feature selection can remove redundant features, save computational resources, accelerate the model learning process, and improve the…

Machine Learning · Computer Science 2024-12-19 Nanxu Gong , Wangyang Ying , Dongjie Wang , Yanjie Fu

Click-through rate (CTR) prediction, whose goal is to predict the probability of the user to click on an item, has become increasingly significant in the recommender systems. Recently, some deep learning models with the ability to…

Information Retrieval · Computer Science 2022-06-30 Tianwei Cao , Qianqian Xu , Zhiyong Yang , Qingming Huang

Click-through rate (CTR) prediction plays as a core function module in various personalized online services. The traditional ID-based models for CTR prediction take as inputs the one-hot encoded ID features of tabular modality, which…

Information Retrieval · Computer Science 2024-10-31 Hangyu Wang , Jianghao Lin , Xiangyang Li , Bo Chen , Chenxu Zhu , Ruiming Tang , Weinan Zhang , Yong Yu

Generative Recommendation (GR) has emerged as a transformative paradigm that reformulates the traditional cascade ranking system into a sequence-to-item generation task, facilitated by the use of discrete Semantic IDs (SIDs). However,…

Information Retrieval · Computer Science 2026-02-25 Zesheng Wang , Longfei Xu , Weidong Deng , Huimin Yan , Kaikui Liu , Xiangxiang Chu

Click-Through Rate prediction aims to predict the ratio of clicks to impressions of a specific link. This is a challenging task since (1) there are usually categorical features, and the inputs will be extremely high-dimensional if one-hot…

Machine Learning · Computer Science 2021-06-30 Qiuqiang Lin , Chuanhou Gao

Matrix factorization (MF) is one of the most efficient methods for rating predictions. MF learns user and item representations by factorizing the user-item rating matrix. Further, textual contents are integrated to conventional MF to…

Information Retrieval · Computer Science 2021-05-13 ThaiBinh Nguyen , Atsuhiro Takasu

Traditional click-through rate (CTR) prediction models convert the tabular data into one-hot vectors and leverage the collaborative relations among features for inferring the user's preference over items. This modeling paradigm discards…

Information Retrieval · Computer Science 2023-12-19 Xiangyang Li , Bo Chen , Lu Hou , Ruiming Tang
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