Related papers: Improving Privacy Protection in the area of Behavi…
We need to rethink our approach to defend privacy on the internet. Currently, policymakers focus heavily on the idea of informed consent as a means to defend privacy. For instance, in many countries the law requires firms to obtain an…
We need to rethink our approach to defend privacy on the internet. Currently, policymakers focus heavily on the idea of informed consent as a means to defend privacy. For instance, in many countries the law requires firms to obtain an…
This chapter examines the policy implications of behavioural sciences insights for the regulation of privacy on the Internet, by focusing in particular on behavioural targeting. This marketing technique involves tracking people's online…
Information about millions of people is collected for behavioural targeting, a type of marketing that involves tracking people's online behaviour for targeted advertising. It is hotly debated whether data protection law applies to…
Information about millions of people is collected for behavioural targeting, a type of marketing that involves tracking people's online behaviour for targeted advertising. It is hotly debated whether data protection law applies to…
Behavioral targeting, or online profiling, is a hotly debated topic. Much of the collection of personal information on the Internet is related to behavioral targeting, although research suggests that most people don't want to receive…
The European Union Charter of Fundamental Rights only allows personal data processing if a data controller has a legal basis for the processing. This paper argues that in most circumstances the only available legal basis for the processing…
This paper discusses legal developments in Europe and the Netherlands. Recent decisions show that European data protection law, or privacy law, applies to behavioral targeting in most cases. Dutch law explicitly presumes that data…
The EU General Data Protection Regulation (GDPR) is one of the most demanding and comprehensive privacy regulations of all time. A year after it went into effect, we study its impact on the landscape of privacy policies online. We conduct…
Online political microtargeting involves monitoring people's online behaviour, and using the collected data, sometimes enriched with other data, to show people-targeted political advertisements. Online political microtargeting is widely…
Online tracking is a primary concern for Internet users, yet previous research has not found a clear link between the cognitive understanding of tracking and protective actions. We postulate that protective behaviour follows affective…
Privacy-enhancing technologies (PETs) represent a critical operational challenge for the online advertising industry, requiring substantial infrastructure investment while promising improved consumer privacy protection. Even when PETs may…
The research aims to explore how individuals perceive and interact with data protection practices in an era of increasing reliance on technology and the widespread availability of personal data. The study employs a game theoretical approach…
In 2002, the European Union (EU) introduced the ePrivacy Directive to regulate the usage of online tracking technologies. Its aim is to make tracking mechanisms explicit while increasing privacy awareness in users. It mandates websites to…
To protect users' privacy, legislators have regulated the usage of tracking technologies, mandating the acquisition of users' consent before collecting data. Consequently, websites started showing more and more consent management modules --…
Privacy and ethics of citizens are at the core of the concerns raised by our increasingly digital society. Profiling users is standard practice for software applications triggering the need for users, also enforced by laws, to properly…
Algorithms engineered to leverage rich behavioral and biometric data to predict individual attributes and actions continue to permeate public and private life. A fundamental risk may emerge from misconceptions about the sensitivity of such…
While it is often claimed that users are empowered via online technologies, there is also a general feeling of privacy dis-empowerment. We investigate the perception of privacy and sharing empowerment online, as well as the use of privacy…
Our behavior (the way we talk, walk, act or think) is unique and can be used as a biometric trait. It also correlates with sensitive attributes like emotions and health conditions. Hence, techniques to protect individuals privacy against…
Online tracking is a widespread practice on the web with questionable ethics, security, and privacy concerns. While web tracking can offer personalized and curated content to Internet users, it operates as a sophisticated surveillance…