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Large Language Models (LLMs) are increasingly regarded as having the potential to generate persuasive content at scale. While previous studies have focused on the risks associated with LLM-generated misinformation, the role of LLMs in…

Large Language Models (LLMs) are becoming increasingly persuasive, demonstrating the ability to personalize arguments in conversation with humans by leveraging their personal data. This may have serious impacts on the scale and…

Large Language Models (LLMs) are already as persuasive as humans. However, we know very little about how they do it. This paper investigates the persuasion strategies of LLMs, comparing them with human-generated arguments. Using a dataset…

The development and popularization of large language models (LLMs) have raised concerns that they will be used to create tailor-made, convincing arguments to push false or misleading narratives online. Early work has found that language…

Large Language Models (LLMs) can generate highly persuasive text, raising concerns about their misuse for propaganda, manipulation, and other harmful purposes. This leads us to our central question: Is LLM-generated persuasion more…

Large language models (LLMs) possess strong persuasive capabilities that outperform humans in head-to-head comparisons. Users report consulting LLMs to inform major life decisions in relationships, medical settings, and when seeking…

This report analyzes the potential for large language models (LLMs) to expedite accurate replication and generalization of published research about message effects in marketing. LLM-powered participants (personas) were tested by replicating…

The rapid rise of Large Language Models (LLMs) has created new disruptive possibilities for persuasive communication, enabling fully-automated, personalized, and interactive content generation at an unprecedented scale. In this paper, we…

Large language model-based agents are becoming increasingly popular as a low-cost mechanism to provide personalized, conversational advice, and have demonstrated impressive capabilities in relatively simple scenarios, such as movie…

As artificial intelligence (AI) tools become widely adopted, large language models (LLMs) are increasingly involved on both sides of decision-making processes, ranging from hiring to content moderation. This dual adoption raises a critical…

Warning: This research studies AI persuasion and bias amplification that could be misused; all experiments are for safety evaluation. Large Language Models (LLMs) now generate convincing, human-like text and are widely used in content…

There are widespread fears that conversational AI could soon exert unprecedented influence over human beliefs. Here, in three large-scale experiments (N=76,977), we deployed 19 LLMs-including some post-trained explicitly for persuasion-to…

Large Language Models (LLMs) have emerged as formidable instruments capable of comprehending and producing human-like text. This paper explores the potential of LLMs, to shape user perspectives and subsequently influence their decisions on…

Large language models (LLMs) have the potential to aid and improve human decision-making in classification tasks, not only by providing fairly accurate predictions, but also in their ability to generate cogent narrative explanations of…

Generative AI is transforming the provision of expert services. This article uses a series of one-shot experiments to quantify the behavioral, welfare and distribution consequences of large language models (LLMs) on AI-AI, Human-Human,…

AI-assisted decision making becomes increasingly prevalent, yet individuals often fail to utilize AI-based decision aids appropriately especially when the AI explanations are absent, potentially as they do not %understand reflect on AI's…

As Large Language Models (LLMs) become a primary interface between users and the web, companies face growing economic incentives to embed commercial influence into AI-mediated conversations. We present two preregistered experiments (N =…

Large Language Models (LLMs) created new opportunities for generating personas, expected to streamline and accelerate the human-centered design process. Yet, AI-generated personas may not accurately represent actual user experiences, as…

Human communication is motivated: people speak, write, and create content with a particular communicative intent in mind. As a result, information that large language models (LLMs) and AI agents process is inherently framed by humans'…

Large Language Models (LLMs) have empowered AI agents with advanced capabilities for understanding, reasoning, and interacting across diverse tasks. The addition of memory further enhances them by enabling continuity across interactions,…