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Generative Recommendation (GR) has emerged as a transformative paradigm that reformulates the traditional cascade ranking system into a sequence-to-item generation task, facilitated by the use of discrete Semantic IDs (SIDs). However,…
Estimating position bias is a well-known challenge in Learning to Rank (L2R). Click data in e-commerce applications, such as targeted advertisements and search engines, provides implicit but abundant feedback to improve personalized…
Click-Through Rate (CTR) prediction is a pivotal task in product and content recommendation, where learning effective feature embeddings is of great significance. However, traditional methods typically learn fixed feature representations…
Click-Through Rate (CTR) prediction is a crucial task in recommendation systems, online searches, and advertising platforms, where accurately capturing users' real interests in content is essential for performance. However, existing methods…
Accurate click-through rate (CTR) prediction is vital for online advertising and recommendation systems. Recent deep learning advancements have improved the ability to capture feature interactions and understand user interests. However,…
In this work we introduce an incremental learning framework for Click-Through-Rate (CTR) prediction and demonstrate its effectiveness for Taboola's massive-scale recommendation service. Our approach enables rapid capture of emerging trends…
Retrieval-based augmentations (RA) incorporating knowledge from an external database into language models have greatly succeeded in various knowledge-intensive (KI) tasks. However, integrating retrievals in non-knowledge-intensive (NKI)…
Recently, click-through rate (CTR) prediction models have evolved from shallow methods to deep neural networks. Most deep CTR models follow an Embedding\&MLP paradigm, that is, first mapping discrete id features, e.g. user visited items,…
Leveraging biased click data for optimizing learning to rank systems has been a popular approach in information retrieval. Because click data is often noisy and biased, a variety of methods have been proposed to construct unbiased learning…
Click-through rate (CTR) prediction is a critical task in recommendation systems, serving as the ultimate filtering step to sort items for a user. Most recent cutting-edge methods primarily focus on investigating complex implicit and…
Learning to rank (LTR) plays a crucial role in various Information Retrieval (IR) tasks. Although supervised LTR methods based on fine-grained relevance labels (e.g., document-level annotations) have achieved significant success, their…
Multi-touch attribution (MTA) currently plays a pivotal role in achieving a fair estimation of the contributions of each advertising touchpoint to-wards conversion behavior, deeply influencing budget allocation and advertising…
With the advancement of multimedia internet, the impact of visual characteristics on the decision of users to click or not within the online retail industry is increasingly significant. Thus, incorporating visual features is a promising…
Click-through rate (CTR) prediction, which predicts the probability of a user clicking an ad, is a fundamental task in recommender systems. The emergence of heterogeneous information, such as user profile and behavior sequences, depicts…
Extracting valuable facts or informative summaries from multi-dimensional tables, i.e. insight mining, is an important task in data analysis and business intelligence. However, ranking the importance of insights remains a challenging and…
Recommendation is the task of improving customer experience through personalized recommendation based on users' past feedback. In this paper, we investigate the most common scenario: the user-item (U-I) matrix of implicit feedback. Even…
Recently, pre-trained language models such as BERT have been applied to document ranking for information retrieval, which first pre-train a general language model on an unlabeled large corpus and then conduct ranking-specific fine-tuning on…
Large-scale e-commerce search must surface a broad set of items from a vast catalog, ranging from bestselling products to new, trending, or seasonal items. Modern systems therefore rely on multiple specialized retrieval channels to surface…
Click-through rate (CTR) models in advertising and recommendation systems rely heavily on item ID embeddings, which struggle in item cold-start settings. We present IDProxy, a solution that leverages multimodal large language models (MLLMs)…
Pairing a lexical retriever with a neural re-ranking model has set state-of-the-art performance on large-scale information retrieval datasets. This pipeline covers scenarios like question answering or navigational queries, however, for…