Related papers: Behavioural Sciences and the Regulation of Privacy…
This PhD thesis discusses how European law could improve privacy protection in the area of behavioural targeting. Behavioural targeting, also referred to as online profiling, involves monitoring people's online behaviour, and using the…
Information about millions of people is collected for behavioural targeting, a type of marketing that involves tracking people's online behaviour for targeted advertising. It is hotly debated whether data protection law applies to…
Behavioral targeting, or online profiling, is a hotly debated topic. Much of the collection of personal information on the Internet is related to behavioral targeting, although research suggests that most people don't want to receive…
Information about millions of people is collected for behavioural targeting, a type of marketing that involves tracking people's online behaviour for targeted advertising. It is hotly debated whether data protection law applies to…
We need to rethink our approach to defend privacy on the internet. Currently, policymakers focus heavily on the idea of informed consent as a means to defend privacy. For instance, in many countries the law requires firms to obtain an…
We need to rethink our approach to defend privacy on the internet. Currently, policymakers focus heavily on the idea of informed consent as a means to defend privacy. For instance, in many countries the law requires firms to obtain an…
This paper aims to stir debate about a disconcerting privacy issue on web browsing that could easily emerge because of unethical practices and uncontrolled use of technology. We demonstrate how straightforward is to capture behavioral data…
Different countries have different privacy regulatory models. These models impact the perspectives and laws surrounding internet privacy. However, little is known about how effective the regulatory models are when it comes to limiting…
Advertisers are increasingly monitoring people's online behavior and using the information collected to show people individually targeted advertisements. This phenomenon is called online behavioral advertising (OBA). Although advertisers…
Online political microtargeting involves monitoring people's online behaviour, and using the collected data, sometimes enriched with other data, to show people-targeted political advertisements. Online political microtargeting is widely…
The Internet of Behavior is a research theme that aims to analyze human behavior data on the Internet from the perspective of behavioral psychology, obtain insights about human behavior, and better understand the intention behind the…
On today's Web, users trade access to their private data for content and services. Advertising sustains the business model of many websites and applications. Efficient and successful advertising relies on predicting users' actions and…
Profiling users for the purpose of targeted advertisements or other kinds of personalization is very popular on the internet. But besides the benefits of individually tailored news feeds and shopping recommendation research has shown that…
Online advertising has typically been more personalized than offline advertising, through the use of machine learning models and real-time auctions for ad targeting. One specific task, predicting the likelihood of conversion (i.e.\ the…
Online Social Networking Sites attracted a massive number of users over the past decade but also raised privacy concerns with the amount of personal information disclosed. Studies have shown that 25% of the users are not aware of privacy…
In this paper we argue that policies are an increasing concern for organizations that are operating a web site. Examples of policies that are relevant in the domain of the web address issues such as privacy of personal data, accessibility…
As privacy issues have gained social salience, entrepreneurs have begun to offer privacy enhancing technologies (PETs) and the U.S. has begun to enact privacy legislation. But "privacy" is an ambiguous notion. In the liberal tradition, it…
Machine learning can have major societal impact in computational biology applications. In particular, it plays a central role in the development of precision medicine, whereby treatment is tailored to the clinical or genetic features of the…
Consumers value keeping some information about them private from potential marketers. E-commerce dramatically increases the potential for marketers to accumulate otherwise private information about potential customers. Online marketers…
Data science pipelines inform and influence many daily decisions, from what we buy to who we work for and even where we live. When designed incorrectly, these pipelines can easily propagate social inequity and harm. Traditional solutions…