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In social networks, it is often of interest to identify the most influential users who can successfully spread information to others. This is particularly important for marketing (e.g., targeting influencers for a marketing campaign) and to…

Social and Information Networks · Computer Science 2025-07-24 Caroline B. Pena , David J. P. O'Sullivan , Pádraig MacCarron , Akrati Saxena

The study of opinions, their formation and change, is one of the defining topics addressed by social psychology, but in recent years other disciplines, like computer science and complexity, have tried to deal with this issue. Despite the…

Artificial Intelligence · Computer Science 2011-06-22 Francesca Giardini , Walter Quattrociocchi , Rosaria Conte

The rise of social media and online social networks has been a disruptive force in society. Opinions are increasingly shaped by interactions on online social media, and social phenomena including disagreement and polarization are now…

Social and Information Networks · Computer Science 2017-12-29 Cameron Musco , Christopher Musco , Charalampos E. Tsourakakis

We study the evolution of opinions on a directed network with community structure. Individuals update their opinions synchronously based on a weighted average of their neighbors' opinions, their own previous opinions, and external media…

Probability · Mathematics 2024-01-17 Panagiotis Andreou , Mariana Olvera-Cravioto

We study the connections between network structure, opinion dynamics, and an adversary's power to artificially induce disagreements. We approach these questions by extending models of opinion formation in the social sciences to represent…

Data Structures and Algorithms · Computer Science 2020-07-14 Jason Gaitonde , Jon Kleinberg , Eva Tardos

Interpersonal influence estimation from empirical data is a central challenge in the study of social structures and dynamics. Opinion dynamics theory is a young interdisciplinary science that studies opinion formation in social networks and…

Systems and Control · Electrical Eng. & Systems 2020-07-27 Chiara Ravazzi , Fabrizio Dabbene , Constantino Lagoa , Anton V. Proskurnikov

The pervasive use of social media has grown to over two billion users to date, and is commonly utilized as a means to share information and shape world events. Evidence suggests that passive social media usage (i.e., viewing without taking…

Social and Information Networks · Computer Science 2017-12-13 D. Asher , J. Caylor , M. Mittrick , J. Richardson , E. Heilman , E. Bowman , G. Korniss , B. Szymanski

The dissemination of information and the development of public opinion are essential elements of most social media platforms and are often described as distinct, man-made occurrences. However, what is often disregarded is the…

Physics and Society · Physics 2023-03-27 Zhong Zhang , Jian-liang Wu , Cun-quan Qu , Fei Jing

We have presented a numerical model of a collective opinion formation procedure to explain political phenomena such as two-party and multi-party systems in politics, political unrest, military coup d'etats and netizen revolutions. Nonlinear…

Physics and Society · Physics 2009-11-11 Soo Yong Kim , Chung Hyun Park , Kyungsik Kim

Individuals engaging on social media often tend to establish online communities where interactions predominantly occur among like-minded peers. While considerable efforts have been devoted to studying and delineating these communities,…

Social and Information Networks · Computer Science 2024-08-16 Federico Albanese , Esteban Feuerstein , Pablo Balenzuela

The impact of social media on critical issues such as echo chambers needs to be addressed, as these phenomena can have disruptive consequences for our society. Traditional research often oversimplifies emotional tendencies and opinion…

Social and Information Networks · Computer Science 2025-03-12 Chenxi Wang , Zongfang Liu , Dequan Yang , Xiuying Chen

Polarization of opinions has been empirically noted in many online social network platforms. Traditional models of opinion dynamics, based on statistical physics principles, do not account for the emergence of polarization and echo chambers…

Physics and Society · Physics 2024-03-06 Ritam Pal , Aanjaneya Kumar , M. S. Santhanam

Philosophical accounts of persuasion often assume that shared evidence and rational argumentation should lead to a convergence of views between peers, yet everyday discourse often suggests otherwise. In this study, we use large language…

Computation and Language · Computer Science 2026-05-12 David Freeborn , Malihe Alikani , Anthony Sicilia

In this paper, we introduce the Iterative Persuasion-Polarization (IPP) model to study the dynamics of opinion formation and change within a population. The IPP model integrates mechanisms of persuasion and repulsion, where individuals…

Physics and Society · Physics 2024-08-02 Fei Cao , Stephanie Reed

Opinion dynamics models describe the evolution of behavioral changes within social networks and are essential for informing strategies aimed at fostering positive collective changes, such as climate action initiatives. When applied to…

Physics and Society · Physics 2025-05-07 Alessia Antelmi , Carmine Spagnuolo , Luca Maria Aiello

Understanding and quantifying polarization in social systems is important because of many reasons. It could for instance help to avoid segregation and conflicts in the society or to control polarized debates and predict their outcomes. In…

Physics and Society · Physics 2017-10-11 Tyll Krueger , Janusz Szwabiński , Tomasz Weron

Public opinion is often affected by the presence of committed groups of individuals dedicated to competing points of view. Using a model of pairwise social influence, we study how the presence of such groups within social networks affects…

Physics and Society · Physics 2012-04-24 J. Xie , J. Emenheiser , M. Kirby , S. Sreenivasan , B. K. Szymanski , G. Korniss

We study the evolution of long-lived controversial debates as manifested on Twitter from 2011 to 2016. Specifically, we explore how the structure of interactions and content of discussion varies with the level of collective attention, as…

Social and Information Networks · Computer Science 2017-05-18 Kiran Garimella , Gianmarco De Francisci Morales , Aristides Gionis , Michael Mathioudakis

The process of opinion formation through synthesis and contrast of different viewpoints has been the subject of many studies in economics and social sciences. Today, this process manifests itself also in online social networks and social…

Social and Information Networks · Computer Science 2013-02-01 Aristides Gionis , Evimaria Terzi , Panayiotis Tsaparas

Opinion formation is one of the most fascinating phenomena observed in human communities, and the ability to predict and to control the dynamics of this process is interesting from the theoretical as well as practical point of view.…

Physics and Society · Physics 2022-11-23 Krzysztof Domino , Jarosław Adam Miszczak