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This report analyzes the potential for large language models (LLMs) to expedite accurate replication and generalization of published research about message effects in marketing. LLM-powered participants (personas) were tested by replicating…

Computation and Language · Computer Science 2025-04-28 Leo Yeykelis , Kaavya Pichai , James J. Cummings , Byron Reeves

While large language models (LLMs) are generally considered proficient in generating language, how similar their language usage is to that of humans remains understudied. In this paper, we test whether models exhibit linguistic convergence,…

Computation and Language · Computer Science 2026-02-13 Terra Blevins , Susanne Schmalwieser , Benjamin Roth

Large Language Models (LLMs) can be deployed in situations where they process positive/negative interactions with other agents. We study how this is done under the sociological framework of social balance, which explains the emergence of…

Computation and Language · Computer Science 2026-01-07 Pedro Cisneros-Velarde

Large language models (LLMs) excel at solving problems with clear and complete statements, but often struggle with nuanced environments or interactive tasks which are common in most real-world scenarios. This highlights the critical need…

Conversational Recommender Systems (CRSs) engage users in multi-turn interactions to deliver personalized recommendations. The emergence of large language models (LLMs) further enhances these systems by enabling more natural and dynamic…

Computation and Language · Computer Science 2025-04-18 Xiaoyan Zhao , Yang Deng , Wenjie Wang , Hongzhan lin , Hong Cheng , Rui Zhang , See-Kiong Ng , Tat-Seng Chua

As LLMs become increasingly integrated into daily life, understanding how their presence will shape human linguistic behavior is an open question. We present a large-scale study of linguistic convergence in human-LLM dialogue, examining how…

Computation and Language · Computer Science 2026-05-29 Terra Blevins

Recent advances in large language models (LLMs) have enabled human-like social simulations at unprecedented scale and fidelity, offering new opportunities for computational social science. A key challenge, however, is the construction of…

Computation and Language · Computer Science 2025-10-07 Zhengyu Hu , Jianxun Lian , Zheyuan Xiao , Max Xiong , Yuxuan Lei , Tianfu Wang , Kaize Ding , Ziang Xiao , Nicholas Jing Yuan , Xing Xie

Simulating high quality user behavior data has always been a fundamental problem in human-centered applications, where the major difficulty originates from the intricate mechanism of human decision process. Recently, substantial evidences…

Information Retrieval · Computer Science 2024-02-16 Lei Wang , Jingsen Zhang , Hao Yang , Zhiyuan Chen , Jiakai Tang , Zeyu Zhang , Xu Chen , Yankai Lin , Ruihua Song , Wayne Xin Zhao , Jun Xu , Zhicheng Dou , Jun Wang , Ji-Rong Wen

Can large language model (LLM) agents reproduce the complex social dynamics that characterize human online behavior -- shaped by homophily, reciprocity, and social validation -- and what memory and learning mechanisms enable such dynamics…

Artificial Intelligence · Computer Science 2025-10-23 Philipp J. Schneider , Lin Tian , Marian-Andrei Rizoiu

Large language models (LLMs) are increasingly used both to make decisions in domains such as health, education and law, and to simulate human behavior. Yet how closely LLMs mirror actual human decision-making remains poorly understood. This…

Artificial Intelligence · Computer Science 2025-11-26 Andrea Cera Palatsi , Samuel Martin-Gutierrez , Ana S. Cardenal , Max Pellert

Recent advances in large language models (LLMs) demonstrate their potential as educational tutors. However, different tutoring strategies benefit different student personalities, and mismatches can be counterproductive to student outcomes.…

Computation and Language · Computer Science 2026-01-14 Donya Rooein , Sankalan Pal Chowdhury , Mariia Eremeeva , Yuan Qin , Debora Nozza , Mrinmaya Sachan , Dirk Hovy

The rapid evolution of large language models (LLMs) and their capacity to simulate human cognition and behavior has given rise to LLM-based frameworks and tools that are evaluated and applied based on their ability to perform tasks…

Computation and Language · Computer Science 2024-12-03 Jing Yi Wang , Nicholas Sukiennik , Tong Li , Weikang Su , Qianyue Hao , Jingbo Xu , Zihan Huang , Fengli Xu , Yong Li

Large language model (LLM)-based persona agents are rapidly being adopted as scalable proxies for human participants across diverse domains. Yet there is no systematic method for verifying whether a persona agent's responses remain free of…

Computation and Language · Computer Science 2026-05-20 Minseo Kim , Sujeong Im , Junseong Choi , Junhee Lee , Chaeeun Shim , Hwajung Hong , Edward Choi

Truthfulness (adherence to factual accuracy) and utility (satisfying human needs and instructions) are both fundamental aspects of Large Language Models, yet these goals often conflict (e.g., sell a car with known flaws), which makes it…

Artificial Intelligence · Computer Science 2025-04-29 Zhe Su , Xuhui Zhou , Sanketh Rangreji , Anubha Kabra , Julia Mendelsohn , Faeze Brahman , Maarten Sap

User simulation has long played a vital role in computer science due to its potential to support a wide range of applications. Language, as the primary medium of human communication, forms the foundation of social interaction and behavior.…

Recent advancements in Large Language Models (LLMs) have shown outstanding potential for role-playing applications. Evaluating these capabilities is becoming crucial yet remains challenging. Existing benchmarks mostly adopt a…

Computation and Language · Computer Science 2025-10-24 Hao Xiang , Tianyi Tang , Yang Su , Bowen Yu , An Yang , Fei Huang , Yichang Zhang , Yaojie Lu , Hongyu Lin , Xianpei Han , Jingren Zhou , Junyang Lin , Le Sun

Large Language Models (LLMs) demonstrate a remarkable capacity to adopt different personas and roles; however, it remains unclear whether they can manifest behavior that adheres to a coherent, human-like value structure. In this work, we…

Artificial Intelligence · Computer Science 2026-05-29 Asaf Yehudai , Naama Rozen , Ariel Gera

Large Language Models (LLMs) are now increasingly widely used to simulate personas in virtual environments, leveraging their instruction-following capability. However, we discovered that even state-of-the-art LLMs cannot simulate personas…

Computation and Language · Computer Science 2026-03-17 Sai Adith Senthil Kumar , Hao Yan , Saipavan Perepa , Murong Yue , Ziyu Yao

Large language models (LLMs) are increasingly deployed to support human decision-making. This use of LLMs has concerning implications, especially when their prescriptions affect the welfare of others. To gauge how LLMs make social…

Computers and Society · Computer Science 2026-01-16 Saptarshi Pal , Abhishek Mallela , Christian Hilbe , Lenz Pracher , Chiyu Wei , Feng Fu , Santiago Schnell , Martin A Nowak

Large Language Models (LLMs),such as ChatGPT, are increasingly used in research, ranging from simple writing assistance to complex data annotation tasks. Recently, some research has suggested that LLMs may even be able to simulate human…

Artificial Intelligence · Computer Science 2025-08-14 Sarah Schröder , Thekla Morgenroth , Ulrike Kuhl , Valerie Vaquet , Benjamin Paaßen
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