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We have seen a massive growth of online experiments at LinkedIn, and in industry at large. It is now more important than ever to create an intelligent A/B platform that can truly democratize A/B testing by allowing everyone to make quality…

Applications · Statistics 2018-08-02 Nanyu Chen , Min Liu , Ya Xu

A/B testing is critical for modern technological companies to evaluate the effectiveness of newly developed products against standard baselines. This paper studies optimal designs that aim to maximize the amount of information obtained from…

Methodology · Statistics 2023-11-07 Ting Li , Chengchun Shi , Jianing Wang , Fan Zhou , Hongtu Zhu

In many industry settings, online controlled experimentation (A/B test) has been broadly adopted as the gold standard to measure product or feature impacts. Most research has primarily focused on user engagement type metrics, specifically…

Methodology · Statistics 2020-10-30 Weinan Wang , Xi Zhang

We describe how to calculate standard errors for A/B tests that include clustered data, ratio metrics, and/or covariate adjustment. We may do this for power analysis/sample size calculations prior to running an experiment using historical…

Methodology · Statistics 2024-06-12 Tim Hesterberg , Ben Knight

In the past two decades, AB testing has proliferated to optimise products in digital domains. Traditional AB tests use fixed-horizon testing, determining the sample size of the experiment and continuing until the experiment has concluded.…

Methodology · Statistics 2023-11-01 Daniel Beasley

In the big data era, the need to reevaluate traditional statistical methods is paramount due to the challenges posed by vast datasets. While larger samples theoretically enhance accuracy and hypothesis testing power without increasing false…

Methodology · Statistics 2026-01-09 Xuekui Zhang , Li Xing , Jing Zhang , Soojeong Kim

In the industrial practice of machine learning and statistical modeling, practitioners often work under the assumption of accessible, static, labeled data for evaluation and training. However, this assumption often deviates from reality,…

Machine Learning · Computer Science 2024-10-14 Kevin Slote , Elaine Lee

Recommender systems are seen as an effective tool to address information overload, but it is widely known that the presence of various biases makes direct training on large-scale observational data result in sub-optimal prediction…

Information Retrieval · Computer Science 2023-04-19 Haoxuan Li , Yanghao Xiao , Chunyuan Zheng , Peng Wu

Online controlled experiments, now commonly known as A/B testing, are crucial to causal inference and data driven decision making in many internet based businesses. While a simple comparison between a treatment (the feature under test) and…

Applications · Statistics 2015-01-05 Yu Guo , Alex Deng

A/B testing is an effective way to assess the potential impacts of two treatments. For A/B tests conducted by IT companies, the test users of A/B testing are often connected and form a social network. The responses of A/B testing can be…

Methodology · Statistics 2023-09-19 Qiong Zhang

Standard inference about a scalar parameter estimated via GMM amounts to applying a t-test to a particular set of observations. If the number of observations is not very large, then moderately heavy tails can lead to poor behavior of the…

Econometrics · Economics 2020-07-15 Ulrich K. Mueller

In online multiple testing, an a priori unknown number of hypotheses are tested sequentially, i.e. at each time point a test decision for the current hypothesis has to be made using only the data available so far. Although many powerful…

Methodology · Statistics 2025-03-11 Vincent Jankovic , Lasse Fischer , Werner Brannath

Large-scale randomized experiments, sometimes called A/B tests, are increasingly prevalent in many industries. Though such experiments are often analyzed via frequentist $t$-tests, arguably such analyses are deficient: $p$-values are hard…

Methodology · Statistics 2020-03-27 F. Richard Guo , James McQueen , Thomas S. Richardson

It is increasingly common to collect pre-post data with pseudonyms or self-constructed identifiers. On survey responses from sensitive populations, identifiers may be made optional to encourage higher response rates. The ability to match…

Methodology · Statistics 2023-12-25 Raymond Pomponio , Bailey K. Fosdick , Julia Wrobel , Ryan A. Peterson

Evaluation plays a crucial role in the development of ranking algorithms on search and recommender systems. It enables online platforms to create user-friendly features that drive commercial success in a steady and effective manner. The…

Information Retrieval · Computer Science 2025-08-04 Qing Zhang , Alex Deng , Michelle Du , Huiji Gao , Liwei He , Sanjeev Katariya

Software companies have widely used online A/B testing to evaluate the impact of a new technology by offering it to groups of users and comparing it against the unmodified product. However, running online A/B testing needs not only efforts…

Software Engineering · Computer Science 2024-08-12 Jie JW Wu

Over the past decade, most technology companies and a growing number of conventional firms have adopted online experimentation (or A/B testing) into their product development process. Initially, A/B testing was deployed as a static…

Applications · Statistics 2021-11-04 Jialiang Mao , Iavor Bojinov

This paper presents a Bayesian framework for assessing the adequacy of a model without the necessity of explicitly enumerating a specific alternate model. A test statistic is developed for tracking the performance of the model across…

Artificial Intelligence · Computer Science 2013-03-25 Kathryn Blackmond Laskey

Diagnostic tests are almost never perfect. Studies quantifying their performance use knowledge of the true health status, measured with a reference diagnostic test. Researchers commonly assume that the reference test is perfect, which is…

Applications · Statistics 2024-08-20 Filip Obradović

Randomized trials are considered the gold standard for making informed decisions in medicine, yet they often lack generalizability to the patient populations in clinical practice. Observational studies, on the other hand, cover a broader…

Methodology · Statistics 2026-04-14 Piersilvio De Bartolomeis , Javier Abad , Konstantin Donhauser , Fanny Yang
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