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In this paper, we propose the amphibious influence maximization (AIM) model that combines traditional marketing via content providers and viral marketing to consumers in social networks in a single framework. In AIM, a set of content…

Social and Information Networks · Computer Science 2015-07-14 Wei Chen , Fu Li , Tian Lin , Aviad Rubinstein

We study the problem of fairly allocating a set of indivisible goods among agents with additive valuations. The extent of fairness of an allocation is measured by its Nash social welfare, which is the geometric mean of the valuations of the…

Computer Science and Game Theory · Computer Science 2018-07-23 Siddharth Barman , Sanath Kumar Krishnamurthy , Rohit Vaish

We introduce the \emph{pipeline intervention} problem, defined by a layered directed acyclic graph and a set of stochastic matrices governing transitions between successive layers. The graph is a stylized model for how people from different…

Computer Science and Game Theory · Computer Science 2020-09-01 Eshwar Ram Arunachaleswaran , Sampath Kannan , Aaron Roth , Juba Ziani

Influence maximization is a problem of finding a small set of highly influential users, also known as seeds, in a social network such that the spread of influence under certain propagation models is maximized. In this paper, we consider…

Social and Information Networks · Computer Science 2015-07-14 Wei Chen , Wei Lu , Ning Zhang

Network structure is a mechanism for promoting cooperation in social dilemma games. In the present study, we explore graph surgery, i.e., to slightly perturb the given network, towards a network that better fosters cooperation. To this end,…

Physics and Society · Physics 2023-06-26 Lingqi Meng , Naoki Masuda

With the growing importance of corporate viral marketing campaigns on online social networks, the interest in studies of influence propagation through networks is higher than ever. In a viral marketing campaign, a firm initially targets a…

Social and Information Networks · Computer Science 2013-10-10 Kumar Gaurav , Bartlomiej Blaszczyszyn , Holger Paul Keeler

In this paper, we discuss a voting model by considering three different kinds of networks: a random graph, the Barab\'{a}si-Albert(BA) model, and a fitness model. A voting model represents the way in which public perceptions are conveyed to…

Physics and Society · Physics 2016-03-23 Masato Hisakado , Shintaro Mori

Closeness is a global measure of centrality in networks, and a proxy for how influential actors are in social networks. In most network models, and many empirical networks, closeness is strongly correlated with degree. However, in social…

Physics and Society · Physics 2009-09-10 Petter Holme , Gourab Ghoshal

Fueled by algorithmic advances, AI algorithms are increasingly being deployed in settings subject to unanticipated challenges with complex social effects. Motivated by real-world deployment of AI driven, social-network based suicide…

Optimization and Control · Mathematics 2020-06-15 Aida Rahmattalabi , Phebe Vayanos , Anthony Fulginiti , Eric Rice , Bryan Wilder , Amulya Yadav , Milind Tambe

In this paper, we study the Multi-Round Influence Maximization (MRIM) problem, where influence propagates in multiple rounds independently from possibly different seed sets, and the goal is to select seeds for each round to maximize the…

Social and Information Networks · Computer Science 2019-06-07 Lichao Sun , Weiran Huang , Philip S. Yu , Wei Chen

In the context of influence propagation in a social graph, we can identify three orthogonal dimensions - the number of seed nodes activated at the beginning (known as budget), the expected number of activated nodes at the end of the…

Discrete Mathematics · Computer Science 2011-11-08 Amit Goyal , Francesco Bonchi , Laks V. S. Lakshmanan , Suresh Venkatasubramanian

Recently, online social networks have become major battlegrounds for political campaigns, viral marketing, and the dissemination of news. As a consequence, ''bad actors'' are increasingly exploiting these platforms, becoming a key challenge…

Social and Information Networks · Computer Science 2019-01-09 Sourav Medya , Arlei Silva , Ambuj Singh

When consequential decisions are informed by algorithmic input, individuals may feel compelled to alter their behavior in order to gain a system's approval. Models of agent responsiveness, termed "strategic manipulation," analyze the…

Machine Learning · Computer Science 2019-05-13 Lily Hu , Nicole Immorlica , Jennifer Wortman Vaughan

Graph burning is a simple model for the spread of social influence in networks. The objective is to measure how quickly a fire (e.g., a piece of fake news) can be spread in a network. The burning process takes place in discrete rounds. In…

Combinatorics · Mathematics 2019-09-05 Shahin Kamali , Avery Miller , Kenny Zhang

Influence maximization, defined as a problem of finding a set of seed nodes to trigger a maximized spread of influence, is crucial to viral marketing on social networks. For practical viral marketing on large scale social networks, it is…

Social and Information Networks · Computer Science 2014-02-18 Suqi Cheng , Huawei Shen , Junming Huang , Guoqing Zhang , Xueqi Cheng

A central theme in computational social choice is to study the extent to which voting systems computationally resist manipulative attacks seeking to influence the outcome of elections, such as manipulation (i.e., strategic voting), control,…

Computer Science and Game Theory · Computer Science 2013-07-30 Piotr Faliszewski , Yannick Reisch , Jörg Rothe , Lena Schend

The spread of influence in social networks is studied in two main categories: the progressive model and the non-progressive model (see e.g. the seminal work of Kempe, Kleinberg, and Tardos in KDD 2003). While the progressive models are…

Social and Information Networks · Computer Science 2011-08-03 MohammadAmin Fazli , Mohammad Ghodsi , Jafar Habibi , Pooya Jalaly Khalilabadi , Vahab Mirrokni , Sina Sadeghian Sadeghabad

To maintain fairness, in the terms of resources shared by an individual peer, a proper incentive policy is required in a peer to peer network. This letter proposes, a simpler mechanism to rank the peers based on their resource contributions…

Networking and Internet Architecture · Computer Science 2016-06-03 Sateesh Kumar Awasthi , Yatindra Nath Singh

Empirical data shows that in the absence of incentives, a peer participating in a Peer-to-Peer (P2P) network wishes to free-riding. Most solutions for providing incentives in P2P networks are based on direct reciprocity, which are not…

Multimedia · Computer Science 2011-02-09 Yu Zhang , Mihaela van der Schaar

We study a single task allocation problem where each worker connects to some other workers to form a network and the task requester only connects to some of the workers. The goal is to design an allocation mechanism such that each worker is…

Computer Science and Game Theory · Computer Science 2022-01-19 Xiuzhen Zhang , Yao Zhang , Dengji Zhao