Related papers: CreativityPrism: A Holistic Evaluation Framework f…

In the field of natural language processing, the rapid development of large language model (LLM) has attracted more and more attention. LLMs have shown a high level of creativity in various tasks, but the methods for assessing such…

We examine, analyze, and compare four representative creativity measures--perplexity, LLM-as-a-Judge, the Creativity Index (CI; measuring n-gram overlap with web corpora), and syntactic templates (detecting repetition of common…

Story-writing is a fundamental aspect of human imagination, relying heavily on creativity to produce narratives that are novel, effective, and surprising. While large language models (LLMs) have demonstrated the ability to generate…

We introduce Creativity Benchmark, an evaluation framework for large language models (LLMs) in marketing creativity. The benchmark covers 100 brands (12 categories) and three prompt types (Insights, Ideas, Wild Ideas). Human pairwise…

Large language models appear quite creative, often performing on par with the average human on creative tasks. However, research on LLM creativity has focused solely on \textit{products}, with little attention on the creative…

The recent surge of Large Language Models (LLMs) has led to claims that they are approaching a level of creativity akin to human capabilities. This idea has sparked a blend of excitement and apprehension. However, a critical piece that has…

Creativity is a fundamental aspect of intelligence, involving the ability to generate novel and appropriate solutions across diverse contexts. While Large Language Models (LLMs) have been extensively evaluated for their creative…

The following paper introduces a general linguistic creativity test for humans and Large Language Models (LLMs). The test consists of various tasks aimed at assessing their ability to generate new original words and phrases based on word…

Artificial intelligence has, so far, largely automated routine tasks, but what does it mean for the future of work if Large Language Models (LLMs) show creativity comparable to humans? To measure the creativity of LLMs holistically, the…

Research on emergent patterns in Large Language Models (LLMs) has gained significant traction in both psychology and artificial intelligence, motivating the need for a comprehensive review that offers a synthesis of this complex landscape.…

Although capable of generating creative text, Large Language Models (LLMs) are poor judges of what constitutes "creativity". In this work, we show that we can leverage this knowledge of how to write creatively in order to better judge what…

Large Language Models (LLMs) have proved effective and efficient in generating code, leading to their utilization within the hardware design process. Prior works evaluating LLMs' abilities for register transfer level code generation solely…

While Large Language Models (LLMs) demonstrate remarkable capabilities in scientific tasks such as literature analysis and experimental design (e.g., accurately extracting key findings from papers or generating coherent experimental…

Large Language Models (LLMs) are revolutionizing several areas of Artificial Intelligence. One of the most remarkable applications is creative writing, e.g., poetry or storytelling: the generated outputs are often of astonishing quality.…

Creativity evaluation remains a challenging frontier for large language models (LLMs). Current evaluations heavily rely on inefficient and costly human judgments, hindering progress in enhancing machine creativity. While automated methods…

Creativity assessment in science and engineering is increasingly based on both human and AI judgment, but the cognitive processes and biases behind these evaluations remain poorly understood. We conducted two experiments examining how…

Large language models (LLMs) have shown exceptional proficiency in natural language processing but often fall short of generating creative and original responses to open-ended questions. To enhance LLM creativity, our key insight is to…

Recently, numerous benchmarks have been developed to evaluate the logical reasoning abilities of large language models (LLMs). However, assessing the equally important creative capabilities of LLMs is challenging due to the subjective,…

Large language models (LLMs), particularly when integrated into agentic systems, have demonstrated human- and even superhuman-level performance across multiple domains. Whether these systems can truly be considered creative, however,…

Evaluating creativity is challenging, even for humans, not only because of its subjectivity but also because it involves complex cognitive processes. Inspired by work in marketing, we attempt to break down visual advertisement creativity…