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When Artificial Intelligence (AI) is used to replace consumers (e.g., synthetic data), it is often assumed that AI emulates established consumers, and more generally human behaviors. Ten experiments with Large Language Models (LLMs)…

Human-Computer Interaction · Computer Science 2025-10-10 Antonios Stamatogiannakis , Arsham Ghodsinia , Sepehr Etminanrad , Dilney Gonçalves , David Santos

Generative AI (GenAI) is increasingly used in survey contexts to simulate human preferences. While many research endeavors evaluate the quality of synthetic GenAI data by comparing model-generated responses to gold-standard survey results,…

Machine Learning · Computer Science 2025-02-25 Sarah Ball , Simeon Allmendinger , Frauke Kreuter , Niklas Kühl

The emergence of Large Language Models (LLMs), has opened exciting possibilities for constructing computational simulations designed to replicate human behavior accurately. Current research suggests that LLM-based agents become increasingly…

Computation and Language · Computer Science 2024-12-18 Amir Taubenfeld , Yaniv Dover , Roi Reichart , Ariel Goldstein

Large Language Models (LLMs) offer promising avenues for methodological and applied innovations in survey research by using synthetic respondents to emulate human answers and behaviour, potentially mitigating measurement and representation…

Computation and Language · Computer Science 2025-09-22 Bastián González-Bustamante , Nando Verelst , Carla Cisternas

Subjective well-being is a key metric in economic, medical, and policy decision-making. As artificial intelligence provides scalable tools for modelling human outcomes, it is crucial to evaluate whether large language models (LLMs) can…

Human-Computer Interaction · Computer Science 2025-07-09 Pat Pataranutaporn , Nattavudh Powdthavee , Chayapatr Archiwaranguprok , Pattie Maes

Are AI systems truly representing human values, or merely averaging across them? Our study suggests a concerning reality: Large Language Models (LLMs) fail to represent diverse cultural moral frameworks despite their linguistic…

Computation and Language · Computer Science 2025-08-01 Simon Münker

Collecting high-quality training data is essential for fine-tuning Large Language Models (LLMs). However, acquiring such data is often costly and time-consuming, especially for non-English languages such as Italian. Recently, researchers…

Computation and Language · Computer Science 2025-04-01 Fatemeh Mohammadi , Tommaso Romano , Samira Maghool , Paolo Ceravolo

Large Language Models (LLMs) have transformed artificial intelligence by excelling in complex natural language processing tasks. Their ability to generate human-like text has opened new possibilities for market research, particularly in…

Artificial Intelligence · Computer Science 2026-04-20 Mengxin Wang , Dennis J. Zhang , Heng Zhang

The use of large language models (LLMs) to simulate human behavior has gained significant attention, particularly through personas that approximate individual characteristics. Persona-based simulations hold promise for transforming…

Computation and Language · Computer Science 2025-03-24 Ang Li , Haozhe Chen , Hongseok Namkoong , Tianyi Peng

Large Language Models (LLMs) offer new avenues to simulate online communities and social media. Potential applications range from testing the design of content recommendation algorithms to estimating the effects of content policies and…

Computation and Language · Computer Science 2026-04-02 Azza Bouleimen , Giordano De Marzo , Taehee Kim , Nicol`o Pagan , Hannah Metzler , Silvia Giordano , Anikó Hannák , David Garcia

The advancement of Artificial Intelligence (AI) has created opportunities for e-learning, particularly in automated assessment systems that reduce educators' workload and provide timely feedback to students. However, developing effective…

Computers and Society · Computer Science 2025-02-11 Long Zhang , Meng Zhang , Wei Lin Wang , Yu Luo

Artificial Intelligence (AI) is increasingly being integrated into scientific research, particularly in the social sciences, where understanding human behavior is critical. Large Language Models (LLMs) have shown promise in replicating…

Computation and Language · Computer Science 2025-06-23 Ziyan Cui , Ning Li , Huaikang Zhou

Accurate and verifiable large language model (LLM) simulations of human research subjects promise an accessible data source for understanding human behavior and training new AI systems. However, results to date have been limited, and few…

Human-Computer Interaction · Computer Science 2025-06-06 Jacy Reese Anthis , Ryan Liu , Sean M. Richardson , Austin C. Kozlowski , Bernard Koch , James Evans , Erik Brynjolfsson , Michael Bernstein

Large Language Models (LLMs) excel in text generation and understanding, especially in simulating socio-political and economic patterns, serving as an alternative to traditional surveys. However, their global applicability remains…

Computers and Society · Computer Science 2025-01-28 Andrés Abeliuk , Vanessa Gaete , Naim Bro

Large language models (LLMs) have enabled a range of applications in zero-shot and few-shot learning settings, including the generation of synthetic datasets for training and testing. However, to reliably use these synthetic datasets, it is…

Computation and Language · Computer Science 2024-09-19 Gaurav Maheshwari , Dmitry Ivanov , Kevin El Haddad

This paper explores the potential of large language models (LLMs) as reliable analytical tools in linguistic research, focusing on the emergence of affective meanings in temporal expressions involving manner-of-motion verbs. While LLMs like…

Computation and Language · Computer Science 2025-07-15 Rosa Illan Castillo , Javier Valenzuela

Large Language Models (LLMs) are being increasingly used as synthetic agents in social science, in applications ranging from augmenting survey responses to powering multi-agent simulations. This paper outlines cautions that should be taken…

Artificial Intelligence · Computer Science 2025-10-29 Emma Rose Madden

Are large language models (LLMs) biased in favor of communications produced by LLMs, leading to possible antihuman discrimination? Using a classical experimental design inspired by employment discrimination studies, we tested widely used…

Computation and Language · Computer Science 2025-08-12 Walter Laurito , Benjamin Davis , Peli Grietzer , Tomáš Gavenčiak , Ada Böhm , Jan Kulveit

Large language models (LLMs) are increasingly being utilised across a range of tasks and domains, with a burgeoning interest in their application within the field of journalism. This trend raises concerns due to our limited understanding of…

Computation and Language · Computer Science 2024-06-18 Filip Trhlik , Pontus Stenetorp

The development and popularization of large language models (LLMs) have raised concerns that they will be used to create tailor-made, convincing arguments to push false or misleading narratives online. Early work has found that language…

Computers and Society · Computer Science 2025-05-21 Francesco Salvi , Manoel Horta Ribeiro , Riccardo Gallotti , Robert West
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