Related papers: Opinion Maximization in Social Networks by Modifyi…
Shifting social opinions has far-reaching implications in various aspects, such as public health campaigns, product marketing, and political candidates. In this paper, we study a problem of opinion optimization based on the popular…
We investigate the novel problem of voting-based opinion maximization in a social network: Find a given number of seed nodes for a target campaigner, in the presence of other competing campaigns, so as to maximize a voting-based score for…
The process of opinion formation through synthesis and contrast of different viewpoints has been the subject of many studies in economics and social sciences. Today, this process manifests itself also in online social networks and social…
In this work, we are interested in finding the most efficient use of a budget to promote an opinion by paying agents within a group to supplant their true opinions. We model opinions as continuous scalars ranging from 0 to 1 with 1 (0)…
The goal of opinion maximization is to maximize the positive view towards a product, an ideology or any entity among the individuals in social networks. So far, opinion maximization is mainly studied as finding a set of influential nodes…
Most people simultaneously belong to several distinct social networks, in which their relations can be different. They have opinions about certain topics, which they share and spread on these networks, and are influenced by the opinions of…
In this paper, we study how to shape opinions in social networks when the matrix of interactions is unknown. We consider classical opinion dynamics with some stubborn agents and the possibility of continuously influencing the opinions of a…
Social media sites are now becoming very important platforms for product promotion or marketing campaigns. Therefore, there is broad interest in determining ways to guide a site to react more positively to a product with a limited budget.…
Online social networks have become an integral part of modern society, profoundly influencing how individuals form and exchange opinions across diverse domains ranging from politics to public health. The Friedkin-Johnsen model serves as a…
A long line of work in social psychology has studied variations in people's susceptibility to persuasion -- the extent to which they are willing to modify their opinions on a topic. This body of literature suggests an interesting…
In this paper we propose a novel control approach for opinion dynamics on evolving networks. The controls modify the strength of connections in the network, rather than influencing opinions directly, with the overall goal of steering the…
The classic influence maximization problem finds a limited number of influential seed users in a social network such that the expected number of influenced users in the network, following an influence cascade model, is maximized. The…
We study the French-DeGroot opinion dynamics in a social network with two polarizing parties. We consider a network in which the leaders of one party are given, and we pose the problem of selecting the leader set of the opposing party so as…
Modern technology has drastically changed the way we interact and consume information. For example, online social platforms allow for seamless communication exchanges at an unprecedented scale. However, we are still bounded by cognitive and…
In this paper, we propose a generalized opinion dynamics model (GODM), which can dynamically compute each person's expressed opinion, to solve the internal opinion maximization problem for social trust networks. In the model, we propose a…
In the study of social networks, a fundamental problem is that of influence maximization (IM): How can we maximize the collective opinion of individuals in a network given constrained marketing resources? Traditionally, the IM problem has…
The rise of social media and online social networks has been a disruptive force in society. Opinions are increasingly shaped by interactions on online social media, and social phenomena including disagreement and polarization are now…
Online social networks are used to diffuse opinions and ideas among users, enabling a faster communication and a wider audience. The way in which opinions are conditioned by social interactions is usually called social influence. Social…
We consider two optimization problems in which a planner aims to influence the average transient opinion in the Friedkin-Johnsen dynamics on a network by intervening on the agents' innate opinions. Solving these problems requires full…
In this paper we consider an extension of the well-known Influence Maximization Problem in a social network which deals with finding a set of k nodes to initiate a diffusion process so that the total number of influenced nodes at the end of…